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The Sound Off Podcast

Latest episodes

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Sep 13, 2023 • 47min

Stephen Keppler: Some Good News

For natives of Kelowna, B.C., Stephen Keppler requires no introduction. But on the off chance you're not from around there, Stephen is the morning drive host at Move 101.5 in Kelowna, one of the largest radio shows in B.C.Morning show hosts nowadays have a bit of a reputation for making easy content- lots of audience text and phone lines, asking questions like "What's your worst concert experience? Call in and let us know," so on and so forth. This summer, though, things haven't been quite so easy for Stephen. If you've been watching the news, you'll have heard of the disastrous forest fires wrecking the West Coast for the last few months. It just so happens that keeping people informed about, and safe from, those fires has become a huge part of Stephen's job.Stephen talks to us about his humble origins as a radio-loving kid in Edmonton, his roles on morning shows at a huge number of large radio stations in Western Canada, and of course, what it was like helping people avoid those raging fires.For more of Stephen, listen in to Move 101.5 in the morning if you're in the Kelowna area. If not, you can listen online here!You can also connect with Stephen on LinkedIn, Instagram, Facebook and Twitter. If you do, you should also follow the Instagram page for his segment called Some Good News, which (as the name implies) focuses on bringing you news stories that might actually make your day a little better.A Transcription of this episode is available here.This show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.NLogic: TV & radio advertising and audience data solutionsMegatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Sep 7, 2023 • 1h 7min

Buzz Bishop: Z95 in The 90's, CyberBuzz, Amp and XL 103

Buzz Bishop has long been a name I have been familiar with in Canadian radio, but only last week did I get a chance to connect with him for the first time. A mainstay at Z95, Crave and Virgin 95.3, he segued to Calgary in 2009 where he took up the Top 40 cause at Amp 90.3, before crossing the hall to work at XL103. In recent weeks, he has been joined with Samantha Stevens who is no stranger to Calgary, having worked there twice before.What I really like about Buzz is his passion for radio AND technology. He hosted a syndicated feature called CyberBuzz which aired on a number of stations across North America. You may also know him from doing the Canadian Hot 20. He was also an early adopter of websites and later blogs when they peaked in the early 2010's. In this episode you'll hear us talk about radio adventures, some of the greatest programmers, some of the greatest promotions, and Buzz shares some relevant tactics for repurposing content in 2023.A Transcription of this episode is available here. This show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.NLogic: TV & radio advertising and audience data solutionsMegatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Sep 2, 2023 • 39min

Sean Ross: The Return of Ross on Radio

Sean Ross is back to talk about radio and records. He answers my burning question: What happened to the hits? We also talked about the lost factor, whether "Join the Conversation" radio has run its course, and those songs of summer. We also talked about Radio Days North America, the lack of programming related radio conferences, and why Taylor Swift is as big as the Beatles.Please follow Sean on X Also sign up for his free Newsletter to give yourself a heads up on some really fun columns like this which discussed what was better... 1983 or 1984? And this.... which discusses some of the specialty programming radio is doing this Labour Day Weekend.A transcription of this episode is available hereThis show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.NLogic: TV & radio advertising and audience data solutionsMegatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 17, 2023 • 32min

Sue Haas: NLogic's New President & COO

Sue Haas is an experienced media executive, having worked on a wide variety of teams and projects. She was at Blue Ant Media for over 12 years, managing sales operations as a director and digital media as VP and later SVP. This experience has made her a good fit for her new position as President and COO at NLogic, a company providing audience and commercial analysis tools for the TV and radio broadcast industry, media agencies and more. In this episode, Sue talks about the strategies behind multi-platform content distribution, which content should go on which platform and why and the new technologies that are being introduced in the creative world. These things may seem technical and only interesting for the technology ‘geeks’, but this data is important because it's all for you. This information helps the media makers make the media you all want and enjoy!Our thanks to NLogic for their never ending support of our show. It is very much appreciated.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 16, 2023 • 45min

Josie Fenech: The Hot Tub, Talent & Top 40

Josie Fenech has this awesome thing going where she has been apart of a fantastic Ottawa radio story. Hot 89.9 went on the air in 2003 and shortly after Josie joined the station on evenings and later joining the morning show where she was a fixture until 2019. Today she is the National Talent Director for Stingray and their 101 radio stations. We spoke about her career, she caught me up on the new challenges facing CHR radio, how playlists in compiled and what she looks for in a radio demo.I met Josie for the first time at Radio Days North America which is one of the rare radio get-togethers left on the continent. (The other being Morning Show Boot Camp) One of the overriding themes at the conference was the desire for feedback. She provides a number of tips and tricks to get some where you can get some.A Transcription of this episode is available here. This show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.NLogic: TV & radio advertising and audience data solutionsMegatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 9, 2023 • 50min

Sam Sethi: PodFans, Podnews Weekly Review and River Radio

Sam Sethi is setting out on his biggest adventure yet. The host of Podnews Weekly Review and former programmer at Windows and Netscape, is launching Podfans; part of a new wave of podcast apps you can find here on the Podnews website.Over the last few years, podcast shows like Podnews, Pocasting 2.0 with Adam Curry and Dave Jones, and shortly after The New Media Show with Rob Greenlee and Todd Cochrane, began to talk about ways to improve the technology involved with podcast delivery. Think of things like sending money straight to the host or evenly amongst hosts, being able to follow along with captions, listening live when the show goes live, listening to podcasts created in your neighbourhood, and chapter markers so you don't have to scan every 15 or seconds for the part of the show you are looking for.In this episode you will hear about Sam's time at Netscape and Windows, how he got involved in meeting James Cridland and devising the Podcast Weekly Review, and what exactly goes into building a podcast app like Podfans, and why he wanted to ensure that there was a desktop component to it. You can register for Podfans here. A transcript of this episode is available here This show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.NLogic: TV & radio advertising and audience data solutionsMegatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 2, 2023 • 35min

Lauren Passell: Podcast Marketing Therapy

Lauren Passell is the owner of Tink Media. Her experience in Public Relations . gives her a unique perspective. But simply put, podcasting is public relations. Everything from getting the guest, preparing the show, and marketing and promoting the show is what a great PR firm executes; all in the name of messaging and creating audience awareness. Lauren along with Arielle Nissenblatt, embarked on podcasting's ultimate PR campaign with last April with the "Adopt-a-Listener" podcast initiative to recruit more people to connect with podcasts.I was speaking with lauren about podcast marketing – it felt very therapeutic hear someone with an equal disdain for wasting money on social media ad spending and the need to upgrade our podcast artwork.Lauren offers free podcast marketing suggestions in her newsletters that you can find here:Podcast The NewsletterPodcast Marketing Magic Lauren and I also spoke at length about promos swaps. Tink Media has a place where you can find some people to do a promo swap with. You can also do a little exploration with your podcast neighbourhood by using Rephonic's cool tool. This show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.NLogic: TV & radio advertising and audience data solutionsMegatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 20, 2023 • 35min

Bryan Goldmark: Locked On

Bryan Goldmark heads up Sales at the Locked On Podcast Network. The Network was founded in 2016 by Utah Jazz radio announcer David Locke and sold in 2021 to Tegna. Today it is home to over 200 podcasts and 25 million listeners who want to enjoy a daily fix from a podcast about their favourite team in the NHL, NFL, NBA, Major League Baseball, and College Football.In this episode you will hear all about Bryan's radio experiences. (Spoiler: His dad worked in Radio at stations like WRKO and Hot 97 in Miami, while Bryan got a crash course in radio sales at 1010 WINS). Bryan will share what it takes to join Locked On as a content creator, how often you'll need to produce content, and how good you'll need to be. One of the thing I found very interesting is how much Locked On feels like one big on demand sports radio station.A transcript of this episode is comingThis show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.NLogic: TV & radio advertising and audience data solutionsMegatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 14, 2023 • 48min

Jodi Krangle: Audio Branding

Jodi Krangle knows audio. She's a long-time VO talent with a voice as smooth as melted butter, and the host of her own podcast, Audio Branding.If our show is trying to find the intersection between podcast and broadcast, then Jodi's has already found the crossroads between voiceover and podcast. With over 100 episodes, she's explored every possible angle for enhancing your business through the use of audio, including podcasts.Jodi and I discuss our love for audio, what got her into it, and the two sides of audio branding: how business owners can use it to expand their brand image, and how VO workers can use their talents to build themselves a strong brand. We also talk a bit about the impact of AI on the audio industry, of course, but this episode can mostly be summed up in one big question. What makes sound so darn special? I think you'll find that Jodi's answers are certainly worth hearing.If you want to keep up with Jodi (or hire her for one of your gigs, which I would recommend), you can connect with her on her website, Facebook, Twitter, LinkedIn, or YouTube.But the real audio gold are her Clubhouse sessions which are full of audio secrets. You can connect with her on Clubhouse here We also spoke about using Clubhouse on a desktop computer rather than your phone through an app called Clubdeck which you can access here. You should also listen to the latest episode of her show, Audio Branding.A transcript of this episode is available here. This show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.NLogic: TV & radio advertising and audience data solutionsMegatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jul 8, 2023 • 1h

Jesse Brown: Canadaland

This October will be 10 years of Canadaland. Jesse Brown joins me to talk about his short time in radio working for the CBC, and why he started his podcast.In this episode, you will hear why Jesse started Canadaland, his decision to create a network, the incredible story of how the Jian Ghomeshi story broke, and some thoughts about recent laws passed by the Canadian Government that are causing havoc with content creators and news organizations. (Both Canadaland and our parent company, The Sound Off Media Company, qualify as both) We also talked about some throwback internet things like usenet, message boards and Mirc. Jesse also shared his wins and losses when it came to monetizing the show; first via ads, and later with Patreon and other methods of public support.Want to be apart of Canadaland? Jesse mentioned that Canadaland is currently accepting podcast pitches. A transcription of the show is available here. This show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.NLogic: TV & radio advertising and audience data solutionsMegatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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