Jeff Umbro: The Podglomerate Approach

Jeff Umbro, is the founder of The Podglomerate, an award-winning podcast services firm specialized in production, marketing, and monetization of outstanding content.

In this episode, we discussed his transition from book publicist to podcasting, highlighting the company's evolution since 2017. He emphasized the importance of podcast promotion, noting that cross-promos are effective but should not be the sole strategy. Jeff also shared his insights on video's role in podcasting, noting its potential for discovery and engagement. He also addressed the complexities of monetizing podcasts, including the challenges of dynamic ad insertion and the need for fair CPMs. Our conversation concludes with Jeff's plans to develop a dashboard for better data tracking and his ongoing client projects, including "Master Plan" and "A Fine Mess."

Rather unintentional, but we discussed a promo swap we did back in 2019 between the Podglomerate's Storybound and Sound Off's Writing Class Radio, and what the ROI was.

A Transcript and video version of the episode is available on the network page.

Jeff also has a podcast called "Podcasting Perspectives" which goes even deeper into podcasting than this one does. And yes - he does video on Spotify and YouTube.

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