The Sound Off Podcast

Corey Dylan is in transition again. Back in 2019, we had her on the show to talk about the need to be resilient when looking for work. She was looking for work for two and a half years. The less resilient of us would have given up.This time she returns to talk about her transition from radio to full-time content creation, with a focus on talking to the audience as if they were over 40. Corey shares her experience of being unemployed for 2.5 years and her strategies for staying relevant, including consistent content creation and leveraging LinkedIn. Corey, muuch like Jessica Rhodes a few weeks ago, underlines the importance of positive social media presence and the challenges of adapting to new platforms like YouTube and TikTok. Corey also highlights the role of AI in content creation and the need for high-quality audio and video equipment.Of note - Corey has started a five part series called "Off Mic" that is running on Barrett Media detailing life off mic. Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a media move that Matt Cundill describes as... "Yeah that makes sense", The Walrus has acquired Lead Podcasting, bringing together two powerhouses of Canadian journalism and podcast production. Led by Jennifer Hollett, The Walrus—a respected long-form journalism publication turned digital media organization—sees podcasting as a critical avenue for storytelling and audience engagement. Amanda Cupido, founder of Lead Podcasting, brings a team of skilled podcast producers with a strong journalistic background.The acquisition represents more than a business transaction; it's a strategic alignment of values centered on fact-based storytelling and community connection. Both organizations share a commitment to high-quality, trustworthy content and see podcasting as an intimate medium for exploring ideas. The partnership will operate under The Walrus Lab, leveraging Lead Podcasting's production expertise to expand their podcast offerings while maintaining their core mission of sparking meaningful conversations about Canadian stories.Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Sue Haas is back to share what she know about the evolution of media measurement, focusing on Nlogic's innovations and the launch of their cross-media national data set, VAM (Video Audience Measurement), which covers 95% of Canadian video platforms. Haas highlights the integration of first-party data from global streamers and ad tech companies, aiming to provide comprehensive video viewership insights. They also touch on the challenges of attributing viewership on platforms like TikTok and the importance of Canadian-specific data.We also talked about the integration of TV data into the Audience Project by February 2026 and the relaunch of Echo Intelligence, a radio data service with expanded survey respondents.And because it's topical and current - we got into some of the data surrounding the World Series.Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The 2025 Canadian Radio Awards were hosted by Connie Thiessan (Broadcast Dialogue) and Matt Cundill (The Sound Off Podcast) on Friday November 28, 2025. You can watch the whole show on the Broadcast Dialogue YouTube and Linked In Pages.A full list of winners can be found here.By station, Stingray Radio’s boom 97.3 (CHBM-FM) Toronto won three awards, including Program Director of the Year for Troy McCallum, On-Air (solo) Host of the Year for morning man Stu Jeffries, and Music Director of the Year for Wayne Webster.boom 97.3 was also the runner-up for Station of the Year (Large Market), with Pattison Media’s 102.3 NOW! Radio (CKNO-FM) Edmonton taking the honour for a second year in a row.Other stations picking up multiple wins included Northern Native Broadcasting’s CFNR Terrace, BC. The not-for-profit station earned the Best Campus or Community Station honour, while Matt Fisher was named Program Director of the Year (Small Market). Independent station Moose FM (CKFU-FM) in Fort St. John, BC also earned two awards – Station of the Year (Small Market) and Best Podcast (Small Market).By radio group, Rogers Sports & Media came away with a leading five awards, followed by Vista Radio (4), Bell Media (3), and Stingray Radio (3).Other groups recognized include Evanov Communications, Harvard Media, Pattison Media, Whiteoaks Communications Group, Golden West Broadcasting, Novacast Media, and Newfoundland Broadcasting, in addition to not-for-profit creative collective, the Pro Bono Group. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer Moroz is the host of the new podcast Furball Confidential. We went back to the early days of her journalism career to discuss her start in from anthropology and segue to journalism, including her time at the Philadelphia Inquirer and the CBC. She highlights her role in rebranding the CBC show "Q" after the departure of Jian Ghomeshi. Jennifer emphasizes the importance of leadership, team support, and professional development. She shares insights on podcasting, including the challenges of producing high-quality audio and video content. Jennifer also discusses her executive coaching business and the collaborative process behind Furball Confidential which explores the relationships between pets and their owners.Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jessica Rhodes is the founder of Interview Connections and joins me to discuss the evolution of the podcast guest industry. The first time I heard about this side of the podcast business in 2016, I didn't even think it was a thing. Jessica emphasizes the importance of being a podcast guest for business owners to reach new audiences and explains the benefits of niche podcasts over large, broad ones. If you are unsure if you should start your own podcast, being a guest is a great way to start getting used to the podcast process. She also highlights the significance of a strong online presence and the need for proper promotion of podcast episodes. We also touched on the good and the bad of AI, and shared insights on leveraging AI for podcast booking. Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adam McNeil is a senior vice president at Adopter Media, about podcast advertising. Adam went from an e-commerce startup, to becoming a podcast ad expert, revealing insights into the industry's inner workings. We discussed how brands can effectively match with podcasts, using a five-step vetting framework that considers renewal history, demographics, engagement, and ad efficacy. McNeil highlights the challenges in podcast advertising, including the difference between downloads and actual listens, and the variations between Canadian and American podcast markets.And it's not a discussion about podcasting in 2025 without mentioning AI-generated content and offers advice for podcasters seeking advertisers. McNeil recommends targeting smaller, growing brands and building meaningful relationships. The episode provides a comprehensive look at podcast advertising, emphasizing the importance of authentic connections and data-driven strategies in the evolving media landscape.Please sign up for the SOUNDING OFF Newsletter. All the things that went unsaid on the show.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I attended PodSummit YYC in Calgary back in September—a creator-driven event reminiscent of the early days of Podcast Movement. Supported by Amazon / Art 19 and highlighted by an outstanding keynote from Jesse Lipscomb, the event buzzed with meaningful conversation about podcast discoverability and monetization.The hoser factor was high for this event. It was great meeting Alex Patterson from YouTube Canada, who offered great insights on integrating podcasts into YouTube and stressing sound quality. I was fascinated by Canadian podcast stats, learning that Alberta is the only province with more female listeners, and wondering aloud if Alberta is the podcasting capital of Canada. It was wonderful connecting with industry talents and sharing ideas. If you’d like to connect further, I’d love to meet for coffee!Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I'm leaving Winnipeg. So it seems only fitting that I interview the man responsible for bringing me here 19 years ago. Garth Buchko was the General Manager at CJOB/Power 97 when we met in July 2006. "Butch" shares his journey from a young radio enthusiast to becoming a successful general manager at Corus Entertainment He discusses the competitive Winnipeg radio market, highlighting the importance of relationships, hard work, and innovative sales strategies. The conversation covers Garth's experiences with notable personalities like Ralph Warrington who programmed CJOB for many years, and Howard Stern during his stint at Q107 Toronto. After leaving Winnipeg, Buchko took on roles with the Winnipeg Blue Bombers and later became a part-owner and general manager of NL Radio in Kamloops. The interview concludes with Buchko reflecting on his career, the changes in the radio industry, and his retirement in Victoria, emphasizing the joy and camaraderie that made radio special during his time in the business.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alan Zweig's new podcast is called "Tubby". It's a unique show that explores conversations about weight, body image, and self-esteem, and not a typical self-help podcast. Together with Alan Black, (Left Of Dial Media) the show approaches the topic with authenticity and humour, focusing on storytelling rather than providing solutions.They've intentionally kept the podcast audio-first, while still considering video; for marketing purposes naturally. Their goal is to create something that feels like a documentary, with raw, unpolished conversations that make people feel less alone.We discussed the challenges of podcasting, the importance of originality, and how they want to create a show that resonates with dedicated listeners. They're committed to maintaining the podcast's unique voice and avoiding the generic, overly produced feel of many current podcasts. This is why they are on the show this week. It's something I feel a lot of people are forgetting when making a podcast. Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMegatrax - Licensed Music for your radio station or podcast production company.Podderapp: Where podcasters can get access to their advanced data dashboard here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.