It's been 3 and a half years since we have had Steve on the show. The last time I spoke to him, we were trying to figure out how morning shows were going to do what they do everyday... but from home. We pick up where we left off with my first question, "Are we back to Normal?" (As if there was any normal to go to back to)In this episode, Steve and I discuss how his coaching business evolved through the pandemic with less travel but more meetings, morning show dynamics, and I learn thar benchmarks on a show are as important as ever. We also spent a fair bit of time on mentorship and why Steve has a personal policy of always helping others regardless of personal gain.I also made reference to the Podcast Superfriends episode with Jay Nachlis from Coleman Insights. You can find that episode here and in YouTube form here.I mention that because Steve and I recorded this for video and you can find that right here.A transcription of this episode can be found here.Thanks to the following organizations for supporting the show:Blurve: A great way to help you prep your Show.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

"It’s all about looking for something that hasn’t been done before, and that will get people talking." - Paige NienaberPaige is the VP for CPR Promotions, a marketing consultation firm. He consults over 350 stations across the U.S. and Canada. While radio is working through challenges like 40% less cume than a decade ago, and more audio options than ever before, Paige tells us that promotions are alive and well. He looks back at the successful promtions from radio's past that still work today. He believes we can see that again and that all we need is to get creative and bring the fun back into radio.Do you want to win "a grand in your hand" or a lifetime supply of tacos? Creativity is the key to success!Have a listen to his podcast called, Three Radio Promotions In Three Minutes - and do it every week!A transcription of this episode can be found here.Thanks to the following organizations for supporting the show:Blurve: A great way to help you prep your Show.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's Halloween and way back in the 90's the station I used to work for had this thing called the Howler. It was an out of control good time featuring 5000 people and a band and some beer. Actually a lot of beer. This week I got back together with my old afternoon friend Jake Daniels and we just riffed on all the good times we used to have on air. Our show was always a contrast to the noise going on around us. We didn't need too much else in a show other than admitting we were coming in with nothing and would finish the show with a joke. It's a good day to do radio if you are interested in life.In this episode you will hear Jake's infamous story with Nazareth, how we enjoyed watching Nickelback's ascension into stardom, Woodstock '99 (Jake was there), How Jake still hates country music and Metallica, hates soccer but loves Wrexham, and he shares medical advice and the benefits of going vegan. (Jake is a fan of Rick Simpson's Oil... you can google the rest)Anyhow - we have only spoken a handful of times in the last 20 years but as it is with old friends - you pick up where you left off. There is a video version of the show here - this was recorded live to video.Back in 2018, I had Jake on the show for an epic - Episode 100. Check it out here. Jake also mention he is looking for radio and broadcast work in Edmonton. You can contact him here. A transcription of this episode can be found here.Thanks to the following organizations for supporting the show:Blurve: A great way to help you prep your Show.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Erin Trafford is a co-founder of Story Studio Network, a full service content branding and podcast experience for brands she co-founded with her dad Dave Trafford, who is a radio mainstay in the Greater Toronto Area, and a regular contributor on Newstalk 1010 up until July when layoffs occured. Erin has the unique experience of growing up with a parent in broadcasting, which means you have been immersed in radio (from the inside) all your life. Erin's radio career started with an internship at CJAD in Montreal, helping to launch what is now the Moose in North Bay, working as a reporter for Global TV in Halifax, before finally co-founding her company.In this episode, you will hear Erin's pathway from broadcast to podcast, what she believes we can do to fix Canadian Media for the better, and why your business should be podcasting.This episode also marks a change in the way we distribute content. We will be adding in the raw YouTube recording of our conversation instead of a simple audiogram post to YouTube. You can see it here. Find Erin on LinkedIn and Instagram (@its.ErinTrafford) and explore opportunities with Story Studio Network in the show notes.Connect with Erin's new podcast - The Fourth Draft. A transcription of this episode can be found here. Thanks to the following organizations for supporting the show: Blurve: A great way to help you prep your Show.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jennifer-Lee Gunson is the owner of J-Pod Creations which is a Vancouver based company specializing in branded podcasting. Before Jennifer got started in radio, she was an actor. She later enrolled at BCIT, found her way to Astral owned The Bear, which has now been shifted to the Bounce cluster of Bell properties. She returned to Vancouver after a stint in Prince George and took to the air (literally) doing traffic for CKNW and later Canadian Traffic Network which is where you can hear her today.She is also the host of a few podcasts at her company, including the ever-popular HAVAN podcast "Measure Twice, Cut Once" which is a branded podcast for the Homebuilders Association of Vancouver.In this episode, you will hear how she got her start in radio, survived the pandemic, and started her company. Best of all, she shares what she learned in radio and how it applies to making great on demand audio.A Transcription of this episode is available here.This show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week... it's a FEED DROP. Every once a while I promote a podcast that I think is worthy of some attention. This week it is the Cash Kid Podcast. I am currently working with the Cash Kid to grow his audience. The show has just completed it's first season with the an episode recounting why the show got started and what is in store for season 2. What you can do:If you would like to connect with the show - give it a follow on your favourite podcast app. Would you like to interview the Cash Kid? Reach out to Cash Kid here and ask for his availability. Remember the Cash Kid has school and homework and other kid stuff. Tell a Teacher, or another parent about this podcast for kids. Let's do a Promo Swap! If you have a podcast for kids, let's exchange promos. The Cash kid will run your show promo at the end of the show. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aiden Wolf joins me to shares tips for making it big on YouTube. Over the last few years, podcasters have been trickling onto YouTube as it has proven effective for discovery. However, this does not make podcasters, effective YouTubers.In this episode you will hear Aiden talk about his journey in radio, from morning show host to voiceover artist. But it was his microphone reviews, and unboxings that garnered him a true YouTube audience. YouTube's algorithm is based on the viewer's profile, which is created by analyzing their viewing history and interests. Content creators should focus on creating content that viewers want to watch, as the algorithm will serve their content to viewers who are interested in their niche. All this is rather benign for podcasters who will experience confusion between podcasting and YouTube, and how it affects podcasters' strategies. Aiden suggests podcasters create content for different platforms and respect their viewers' preferences to maximize reach and engagement.We also explored creating short-form content (e.g., YouTube shorts) to appeal to a broader audience and increase views, with a guarantee of 100-fold views compared to audiograms, and how to make sure that your podcast appears on YouTube Music in the near future.A Transcription is available here.This show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.Megatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeremy Enns, podcast marketer and sherpa, shares insights on developing a focused approach to podcast marketing, the importance of sound quality, combining marketing tactics, promoting newsletters instead of ads, benefits of living in Europe for productivity, and finding balance in work schedule.

Fatima Zaidi, Founder of Quill Inc. and Co-Host, discusses creating successful podcasts, falling into the tech industry, and the opportunity in podcasting. They also share insights on Co-Host, podcast analytics, important metrics, podcast promotion tips, the value of ratings and reviews, and the drawbacks of recording on Zoom. Plus, they reflect on their summer camp experience and talk about using video and audio content for social media.

For natives of Kelowna, B.C., Stephen Keppler requires no introduction. But on the off chance you're not from around there, Stephen is the morning drive host at Move 101.5 in Kelowna, one of the largest radio shows in B.C.Morning show hosts nowadays have a bit of a reputation for making easy content- lots of audience text and phone lines, asking questions like "What's your worst concert experience? Call in and let us know," so on and so forth. This summer, though, things haven't been quite so easy for Stephen. If you've been watching the news, you'll have heard of the disastrous forest fires wrecking the West Coast for the last few months. It just so happens that keeping people informed about, and safe from, those fires has become a huge part of Stephen's job.Stephen talks to us about his humble origins as a radio-loving kid in Edmonton, his roles on morning shows at a huge number of large radio stations in Western Canada, and of course, what it was like helping people avoid those raging fires.For more of Stephen, listen in to Move 101.5 in the morning if you're in the Kelowna area. If not, you can listen online here!You can also connect with Stephen on LinkedIn, Instagram, Facebook and Twitter. If you do, you should also follow the Instagram page for his segment called Some Good News, which (as the name implies) focuses on bringing you news stories that might actually make your day a little better.A Transcription of this episode is available here.This show is made possible every week by contributors like:Blurve: A great way to help you prep your Show.NLogic: TV & radio advertising and audience data solutionsMegatrax - Licensed Music for your radio station or podcast production company.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.