Seth Resler joins to explore the dynamic intersection of podcasting and community marketing. Reflecting on radio's digital evolution, Resler discusses content overload and the challenges of standing out in a saturated market. The conversation dives into the pivotal role of community building, particularly in the pandemic era, as a means of fostering engagement and connection. Insights on podcast monetization and social media dynamics add depth to this conversation, offering valuable strategies for content creators seeking to navigate the evolving digital landscape.Our conversation is on Youtube as well. Full Show Notes compiled by the AI Machine.Podcasting and Community Marketing: Seth Resler introduces his latest venture, Community Marketing Revolution, and shares insights from his extensive experience in radio and podcasting.Radio's Digital Strategy and Content Overload: Reflecting on his time at Jacobs Media, Ressler discusses frustrations with radio's digital strategy and the challenges of creating and distributing content in a fast-paced media environment.Content Abundance and Consumer Choice: Cundill and Resler delve into the impact of content oversaturation on creators and consumers, highlighting the struggle to find quality content amidst an abundance of options.Community Building and Virtual Events during the Pandemic: Resler emphasizes the importance of community building, especially during the pandemic, and shares insights on fostering connections through virtual events.Podcasting, Community Building, and Monetization: Resler discusses the significance of community building in podcasting and explores opportunities for monetization through sponsorships and collaborations.Social Media Platforms and Community Building: Cundill and Resler examine the evolving role of social media platforms in community building, discussing recent changes and trends in content creation and distribution.Building a Community for Arts and Entertainment Brands: Cundill and Resler explore strategies for building communities around arts and entertainment brands, emphasizing the importance of identifying target audiences and tailoring content to their needs.Community Building and Rewards in Podcasting: Cundill and Resler discuss the value of incentives and rewards in community building, sharing insights on fostering engagement and strengthening relationships with listeners.In this engaging discussion, Cundill and Resler offer valuable insights and practical strategies for navigating the evolving landscape of podcasting and community marketing.Find the Sound Off Podcast on YouTube, Facebook & InstagramThanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We have had Sarah Burke on the show a couple of times before, the first when she was at SiriusXM and the second when she launched the Women in Media Podcast. The podcast has now morphed into a network which includes shows like "Trust Me I'm a Decorator", "The Jann Arden Podcast, More Money with Jessica Morehouse, and Beyond the Sale with Cynthia Ostos... and there are more to come.Sarah is now taking applications to join.Full disclosure: Matt Cundill is an advisor to the Women in Media Network.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matty Staudt is the owner of Jam Street Media, a board member of the Podcast Academy, about to launch Podle.co and .... looking for his next opportunity. All at once.In this episode, we are going to talk about podcasting growth and opportunities with industry experts, the pros and cons of remote work in the podcast industry, and his experience of starting a network, despite initial reservations, and the importance of cross-promotion within the network.As two radio veterans, we expressed our frustration with working alone in the podcast industry, desiring more human interaction and creative collaboration, the challenges of building a podcast network in today's industry, including the need for dedicated sales and content that resonates with listeners.And naturally, Matty expressed concern about the lack of monetization in podcasting, particularly in comparison to video content, and the potential for low-quality ads to harm the industry. He pulls no punches and that it why we love having him on the show.A transcript of this episode is available here.We also discussed his upcoming business venture called Podle.co which pairs creators and producers. Matt Cundill Voiceovers might just get involved with this. As well the value of the Podcast Academy and our uncertainty around celebrity podcasts, with many failing to gain traction or provide valuable content.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Fellow Canadian history buffs, rejoice: Craig Baird has a cool podcast and radio show.Actually, that call to action may not resonate with very many of you, but that's exactly why Craig Baird started his podcast. Canadian History Ehx is a show dedicated to proving that Canadian history isn't nearly as boring as everyone thinks. Sure, it may not be as long and storied as European or Asian history. Sure, it doesn't have the plethora of bloody battles that American history provides. But you're doing your country and yourself a disservice if you think that means there aren't tons of great stories in the Canadian history books.Unfortunately though, as Craig and I discuss, you may have to do a bit of digging to find them on your own. Which is what makes Craig's podcast so great: he does the digging for you. All you have to do is listen.Craig talks to me about the most interesting parts of Canadian history, including tales of little-known Indigenous battles and would-be revolutionaries, from the country's inception to present day. We also explore the failings of the Canadian education system in terms of actually teaching our history, as evidenced by Craig and I being taught completely different things about figures like Louis Riel. Depending on which province you grew up in, there's a lot of important details you might have missed, but thankfully Craig is here to fill in the gaps.A video of this episode is here. I mentioned that you should take a Canadian Citizenship test online to determine how little you know about Canadian History - embarrass yourself here. If you want to hear more, check out Canadian History Ehx on Craig's website, or wherever you get your podcasts.You can also follow Craig on Facebook, Twitter/X and Instagram.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Last June, I got to watch Maie Pauts receive the Rosalie Tromblay Trailblazer Award. There was a 10 minute video summary of her career along with the tributes and highlights. This is a longer version of that.In this episode, you'll hear how Maie got her start in radio at the campus station at Ryerson University in Toronto. She originally wanted to work in TV production but fell in love with radio after joining the campus station. She hosted a funk/R&B show at the campus station before getting her first radio job at an AM station in Brampton. She later joined the legendary CFNY station in Toronto where she worked from 1986-2001. In the 90s, CFNY went through an ownership change and started playing more commercial hits, which upset some core listeners. But it also led to increased ratings. After leaving CFNY, Maie did a short stint in talk radio before joining CHUM FM's in 2002. She later moved to Boom 97.3 in 2010, playing hits from the 70s, 80s and 90s.What's the key to Boom's success? Talking about current events while playing older music. This allows the brand and personalities to connect with listeners of all ages.Finally, Maie received the Rosalie Trombley Trailblazer Award from Radio Trailblazers Canada for her contributions to radio over a 40+ year career. If you would like to nominate someone for that award this year, please nominate them now.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Goldstein is back after a nearly three year absence from the show to talk about video and podcasting. Last summer - video was the main topic of conversation at Podcast Movement, largely on the heels of a presentation by Steve Goldstein from Amplifi Media and Jay Nachlis from Coleman Insights.The study surveyed podcast listeners on how they "consume" podcasts across platforms like YouTube, Spotify, Apple etc. Key findings were that 72% use multiple apps to listen, and 75% said a podcast can be audio or video. Steve and I also discussed how people are consuming podcasts in different ways - watching full videos, clips, highlights etc. Podcasters need to make content available in multiple formats to reach wider audiences. How? Well that's still something each individual podcaster needs to figure out.The Sound Off Podcast started recording a video version of our episodes shortly after this study was released. We are interested to know what you think.In the spirit of the study and this episode - we released this episode a few days early on YouTube, and spent a little more time than we would producing a video product.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Josie Dye is exactly what radio needs.You may recognize her name from a few places: If you're in Toronto, you'll likely have heard her on Indie 88 for the last few years, or on 102.1 The Edge back in the day. You might have also heard Cynthia & Josie's Unmentionables, her podcast with Cynthia Loyst, which has been blowing up since it launched in 2022. Or, if you're a long-time fan of the Sound Off Podcast, you may remember her as the very last guest we had on before the pandemic hit.Either way, things have certainly changed for Josie since then. Besides the rapidly-growing podcast, she's also moved from Indie 88 to possibly the most well-known call letters in Canada, 104.5 CHUM FM. In this episode, Josie tells us why she made the move, as well as sharing the (mostly) wonderful experiences she's had at all the various stations she's worked in. We also spend lots of time talking about the podcast, which, in only a few months, achieved numbers that took this show years to reach. Oh, and which she didn't even want to do at first.If you're in Toronto, you can hear The Josie Dye Show on 104.5 CHUM FM, weekdays from 3-6pm EST. If you're not in Toronto, you can listen live online here at the same time.A transcription of the show can be found here. A video version of the recording is on our YouTube Page.Check out Cynthia & Josie's Unmentionables on their website, or wherever you get your podcasts.You can also connect with Josie on Facebook, Twitter/X, and Instagram.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Carly Kincaid may use the term "Radio Junkie" to describe herself, but she's also a voiceover pro you hear on corporate narrations and when you are put on hold. Her radio career kicked of in the late 90's and since then she has rarely veered away from a microphone. In this episode, you will hear about Carly's passion for radio and voiceover work, revealing it's "in her blood." She talks about how her favourite radio host growing up was Rick Sadler, and they saw him in a restaurant without realizing it was him until after the fact, and despite her parents' disapproval, and she eventually went back to school to pursue a degree in broadcasting. You'll also hear about working with Steve Jones, what life was like with the radio station positioned inside the world's second largest shopping mall, and how she built her own recording studio from scratch.We might have touched on AI as well and what it means for radio and voiceover talent.A Transcription of this episode can be found here. A video version of the show can be found here.Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There have been no episodes for a few weeks? What gives?Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.You can add your podcast to the project here. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today, we cross a name off every radio aficionado's interview bucket list: Erin Davis. Erin hosted radio in Toronto for more than 30 years, from the 80's all the way to 2016. Most of that time was spent at the venerable CHFI.There's a lot to talk about when it comes to Erin's career, and she's happy to share. Stories of personal and career growth, and how she developed her hosting skills. The mistakes she made along the way. The co-hosts she had the best and worst chemistry with, what she found so special about radio, the decline she's seen since the turn of the century, and of course, the devastating change that prompted her to leave radio behind.Since 2016, Erin has expanded her resume in a number of ways. Most notable, though, are her book Mourning Has Broken, and her two podcasts- Drift with Erin Davis and the G and F Podcast. G and F is co-hosted by Erin and her longtime friend and fellow voice talent, Lisa Brandt. Drift, on the other hand, is a show meant to help you drift off peacefully to sleep.To get in touch with Erin, learn more about her, or read her weekly blog posts, check out her website here.We also spoke extensively about Valerie Geller's book Beyond Powerful Radio which you can find here. in paper format and on Audible. Thanks to the following organizations for supporting the show:Nlogic - TV & Radio Audience Data SolutionsMary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.Megatrax - Licensed Music for your radio station or podcast production company.Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.