The Product.Live

In this episode of The Product.Live, Omar Sallam sits down with Tamer Sabry, a seasoned product leader and deep thinker in the space, to unpack the layers of product clarity, methodology, and the evolving role of AI in localized markets.We explore the foundational elements of product management—from problem validation and product sense, to aligning vision, mission, strategy, and roadmap. Tamer also takes us deep into his take on the Shape Up methodology, how to evaluate product decisions, and what true product intuition looks like.In the second half, we shift gears into AI product management:🧠 How can teams fine-tune AI models for local markets?🌍 What are the challenges of localization in AI?📊 How do you evaluate AI performance responsibly?👤 And what role does the AI Product Manager play in bridging the gap between data science, strategy, and product execution?This is a must-listen episode for anyone looking to sharpen their product foundations while staying ahead of the AI curve.👨‍💻 About Tamer Sabry:Tamer Sabry is an experienced product executive and systems thinker focused on emerging markets, AI, and platform strategy. With a strong background in tech and business leadership, Tamer brings deep insight into what it takes to build meaningful, scalable, and context-aware products. 🔗 LinkedIn: https://www.linkedin.com/in/tamer/🎙 About Omar Sallam:Omar Sallam is a Product Evangelist with 15+ years of experience building global products for companies like Booking.com and Delivery Hero. He’s the Co-Founder & CEO of Prdkt+ and host of The Product.Live, where he highlights product voices shaping the future of tech across MENA and beyond.🔗 LinkedIn: https://www.linkedin.com/in/omarsallam📣 This episode is proudly brought to you by Prdkt+ – the leading product platform in MENA.📢 Stay tuned to The Product.Live!📺 YouTube: https://www.youtube.com/@theproduct.live🌍 Website: http://theproduct.live🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037🎧 Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam🔗 LinkedIn: https://www.linkedin.com/company/the-product-live/🎵 TikTok: https://www.tiktok.com/@theproduct.liveفي الحلقة دي من The Product.Live، اتكلمت مع تامر صبري عن أهم الأساسيات وأكبر التحديات في عالم إدارة المنتجات، وخصوصًا اللي ليه علاقة بالذكاء الاصطناعي والسوق المحلي.💡 اتكلمنا عن:✅ يعني إيه Product Management فعلًا؟✅ إزاي تتأكد إنك بتحل مشكلة حقيقية✅ الفرق بين الرؤية، الرسالة، الاستراتيجية، وخريطة الطريق✅ تقييم الـ Product Sense وطريقة Shape Up✅ دور الـ AI Product Manager والتحديات في التوطين✅ إزاي نضبط موديلات AI لسوقنا✅ نقيس أداء الذكاء الاصطناعي إزاي؟الحلقة دي مليانة رؤى عملية وأسئلة قوية لأي حد شغال أو ناوي يشتغل في المنتجات.🎧 اسمعها دلوقتي من هنا:📺 يوتيوب: https://youtu.be/4RB_aAP9ikc🌍 الموقع: http://theproduct.live🍏 أبل بودكاست: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037🎧 سبوتيفاي: https://podcasters.spotify.com/pod/show/omar-h-sallam📣 الحلقة دي برعاية Prdkt+ – منصة إدارة المنتجات الأولى في الشرق الأوسط.#إدارة_المنتجات #الذكاء_الاصطناعي #ProductLive #PrdktPlus #ShapeUp #ProductSense #AIفيالمنتجات #VisionVsExecution#ProductManagement #AIProductManager #ShapeUp #ProductStrategy #Localization #AIPM #ProductSense #TheProductLive #VisionToExecution

In this special live episode of The Product.Live, recorded on stage at the MENA Product Summit 2025 in Cairo, Egypt, we sit down with Ahmed Wafaey, product leader and thought provoker, for an unfiltered and bold discussion around the most common misconceptions in product management.From the illusion of perfect decision-making to how a roadmap should be followed, we tackle the mindsets, mantras, and myths that often shape (and sometimes misguide) product managers and leaders.💡 Topics Discussed:1. Why a clear vision is the foundation of PM growth2. How product leaders create magic through connection3. Whether a roadmap is a strict guide or flexible tool4. The truth behind PM titles vs. real responsibilities5. Why great PMs can and should fail sometimes6. The over-promise of prioritization frameworks7. What it really means to listen to your customers🎤 This episode was hosted live on stage by Omar Sallam, Co-Founder/Advisor at Prdkt+ and Host of The Product.Live, in strategic partnership with Prdkt+ – the leading platform for product excellence in MENA.📍 Recorded live at the MENA Product Summit by Prdkt+ – February 22, 2025, Kamelizer Spaces, Cairo, Egypt.👨‍💻 About Ahmed WafaeyAhmed Wafaey is a seasoned product leader, speaker, and mentor with experience across global startups and scale-ups. Known for challenging traditional thinking, Ahmed is passionate about building product culture through clarity, collaboration, and continuous learning.🔗 Connect with Ahmed on LinkedIn: https://www.linkedin.com/in/awafaey/🎙 About Omar Sallam Omar Sallam is a Product Evangelist with over 15 years of global experience building and scaling products at Booking.com, Delivery Hero, and beyond. As the Co-Founder & CEO of Prdkt+ and host of The Product.Live, Omar is on a mission to elevate the product craft across MENA and globally.🔗 Connect with Omar on LinkedIn: https://www.linkedin.com/in/omarsallam🤝 About Prdkt+Prdkt+ is MENA’s leading platform for product education, community, and growth. From summits and bootcamps to coaching and recruitment, Prdkt+ is redefining the future of product talent in the region.🔗 Follow Prdkt+ on LinkedIn: https://www.linkedin.com/company/104973383/admin/dashboard/🌍 Visit: https://www.prdkt.plus📢 Stay tuned to The Product.Live!📺 YouTube: https://youtu.be/dhYlB37q1bs🌍 Website: http://theproduct.live🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037🎧 Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam🔗 LinkedIn: https://www.linkedin.com/company/the-product-live/🎵 TikTok: https://www.tiktok.com/@theproduct.liveفي حلقة خاصة ومميزة من The Product.Live، وبأول ظهور لايف على المسرح، استضفنا أحمد وفائي خلال قمة المنتجات في الشرق الأوسط 2025 في القاهرة – مصر، لنتكلم عن موضوع بيشغل كتير من مديري المنتجات: الخرافات الشائعة في إدارة المنتجات!في حوار صريح وبدون مجاملات، ناقشنا بعض المفاهيم المنتشرة اللي ممكن تكون مضللة أو ناقصة، وحاولنا نوضح الحقيقة من خلال تجارب حقيقية وخبرات عملية.💡 مواضيع النقاش:علشان تنمو كـ PM، لازم يكون عندك رؤية واضحةالقائد الحقيقي هو اللي يربط الناس ببعض ويخلي الفريق يبدعهل فعلاً لازم نمشي على الخريطة زي ما هي؟اللقب يعكس المسؤولية والمهارة؟هل فعلاً مديرين المنتجات الكويسين ما بيغلطوش؟هل الأطر الجاهزة دايمًا بتديك الحل الصح؟هل العميل فعلًا عارف هو عايز إيه؟🎤 الحلقة دي كانت على المسرح مباشرة من تقديم عمر سلام – المؤسس المشارك ومستشار في Prdkt+ ومقدم بودكاست The Product.Live.📍 تم تسجيل الحلقة لايف خلال قمة MENA Product Summit يوم 22 فبراير 2025 في Kamelizer Spaces – القاهرة، مصر، بالتعاون الاستراتيجي بين Prdkt+ و The Product.Live.🤝 عن Prdkt+:Prdkt+ هي المنصة الرائدة في الشرق الأوسط لتعليم وتطوير مديري المنتجات. من الفعاليات، إلى التدريب، إلى التوظيف – هدفنا هو بناء جيل جديد من قادة المنتجات في المنطقة.

In this episode of The Product.Live, we explore the overlap between Customer Value Management (CVM) and Growth Product Management with Islam El Tiar, a seasoned product leader with deep expertise in growth strategies, customer retention, and value-driven product management. 🌟How do CVM and Growth PM complement each other in maximizing customer lifetime value? What frameworks help product teams balance short-term growth tactics with long-term customer retention? Islam shares his insights on how product managers can use data, experimentation, and customer insights to drive meaningful growth while ensuring customer engagement and loyalty.This conversation is filled with real-world strategies, practical frameworks, and actionable insights for product managers, growth teams, and business leaders looking to scale products while keeping customers at the core.🎧 Tune in now to uncover how CVM & Growth Product Management work together!👨‍💻 About Islam El Tiar:Islam El Tiar is a product leader specializing in Growth and Customer Value Management (CVM). With a strong background in data-driven product strategies, retention optimization, and customer engagement, Islam helps businesses build products that drive sustainable growth while delivering continuous value to customers.🔗 Connect with Islam on Social Media:LinkedIn: https://www.linkedin.com/in/islameltiar/YouTube: https://youtube.com/@islamatefeltiarInstagram: https://www.instagram.com/islamtiar_businessFacebook: https://www.facebook.com/share/14jLCCBx2E/?mibextid=wwXIfrTikTok: https://www.tiktok.com/@islamtiar_business🎙 About Omar Sallam:Omar Sallam is a Product Evangelist with 15+ years of experience building world-class products for global brands like Booking.com and Delivery Hero. As a mentor, speaker, and community leader, he is passionate about bridging the gap between growth, strategy, and customer value in product management. As the host of The Product.Live, Omar engages with top industry leaders to discuss the latest trends and best practices in building successful products.🔗 Connect with Omar on LinkedIn: https://www.linkedin.com/in/omarsallam📢 Stay tuned to The Product.Live!📺 YouTube: https://youtu.be/KQhMF9rUGbQ🌍 Website: http://theproduct.live🍏 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037🎧 Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam🔗 LinkedIn: https://www.linkedin.com/company/the-product-live/🎵 TikTok: https://www.tiktok.com/@theproduct.live#ProductManagement #Growth #CVM #Retention #CustomerValue #GrowthHacking #TheProductLive

In this episode ofThe Product.Live, we dive deep into thebalance between strategy, execution, and commercialization in product management withFarida Adly, a seasonedproduct leader, mentor, and strategist. 🌟How do you craft a strong product strategy while ensuringflawless execution andcommercial success? Farida shares her expertise onaligning business goals with product vision, maintaining agility in execution, and ensuring thatproduct decisions drive real business impact. 🚀This conversation is packed withreal-world insights and actionable takeaways for product managers, leaders, and entrepreneurs looking to buildscalable and commercially successful products. Whether you’re just starting or a senior product leader, this episode will help youstrike the right balance between long-term vision and short-term execution while keeping business objectives at the core.🎧Tune in now and take your product thinking to the next level!Farida Adly is aseasoned product leader with extensive experience instrategy, execution, and commercialization. She has successfully led product teams in buildingscalable, customer-centric, and commercially viable digital products. With a strong focus onmentorship and leadership, she helps teams and businessesalign product development with business objectives to drive meaningful impact.🔗Connect with Farida on LinkedIn:https://www.linkedin.com/in/faridaadly/Omar Sallam is aProduct Evangelist with15+ years of experience building world-class products for global brands likeBooking.com and Delivery Hero. As amentor, speaker, and community leader, he is passionate aboutbridging the gap between strategy, execution, and commercialization in product management. As the host ofThe Product.Live, Omar engages with top industry leaders to discuss the latest trends and best practices inbuilding successful products.🔗Connect with Omar on LinkedIn:https://www.linkedin.com/in/omarsallam📺 YouTube:https://youtu.be/X4Oq_WDID74🌍 Website:http://theproduct.live🍏 Apple Podcasts:https://podcasts.apple.com/us/podcast/the-product-live/id1709591037🎧 Spotify:https://podcasters.spotify.com/pod/show/omar-h-sallam🔗 LinkedIn:https://www.linkedin.com/company/the-product-live/#ProductManagement #Strategy #Execution #Commercialization #Growth #ProductLeadership #BusinessImpact #TheProductLive

In this episode of our podcast, we host John Maher, a seasoned product leader with a rich background in engineering. John shares his unique journey from engineering to product management, discussing how these two functions can and should work closely together to build successful products. Drawing on his experience, John offers valuable insights into the collaboration between product and engineering teams, the skills needed to transition effectively, and the best practices for creating a harmonious, productive environment. Whether you're in engineering, product, or somewhere in between, this episode provides actionable advice for fostering cross-functional teamwork. Key Takeaways: Transitioning from Engineering to Product: Learn about the skills and mindset shifts required for a successful move from engineering to product management. Effective Product-Engineering Collaboration: Discover strategies to foster collaboration and mutual understanding between product and engineering teams. Building Cross-Functional Success: Understand the importance of clear communication and shared goals in creating an effective, cross-functional product environment. John Maher is a product leader with a robust engineering background and a keen focus on aligning product and engineering teams. With years of experience in both fields, John has developed a deep understanding of the dynamics between product and engineering, making him an expert in bridging the gap to drive efficient product development and strategic innovation. Connect with John on LinkedIn: https://www.linkedin.com/in/john-maher-2208bab1/ Omar Sallam is a Product Evangelist with over 15 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live. Connect with Omar on LinkedIn:  https://www.linkedin.com/in/omarsallam   Stay tuned, to The Product.Live YouTube:  https://youtu.be/fQPlA70N35E Website: http://theproduct.live Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037 Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam LinkedIn:  https://www.linkedin.com/company/the-product-live/ #ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech من الهندسة لإدارة المنتج: مع جون ماهر" في الحلقة دي من بودكاستنا، بنستضيف جون ماهر، قائد منتج بخلفية قوية في الهندسة. جون بيشارك رحلته المميزة من الهندسة لإدارة المنتجات وبيتكلم عن إزاي المنتج والهندسة يقدروا يشتغلوا مع بعض بشكل مثالي لبناء منتجات ناجحة. معتمدًا على خبرته، جون بيقدم رؤى قيمة عن التعاون بين فرق المنتج والهندسة، والمهارات المطلوبة للانتقال بنجاح، وأفضل الممارسات لخلق بيئة متناغمة ومنتجة. سواء كنت في مجال الهندسة أو المنتج أو بين الاثنين، الحلقة دي فيها نصايح عملية لتعزيز التعاون بين الفرق. الانتقال من الهندسة لإدارة المنتج: تعرف على المهارات وتغيير العقلية المطلوبة للانتقال بنجاح من الهندسة لإدارة المنتج. التعاون الفعّال بين المنتج والهندسة: اكتشف استراتيجيات لتعزيز التعاون والفهم المتبادل بين فرق المنتج والهندسة. بناء نجاح وظيفي متكامل: افهم أهمية التواصل الواضح والأهداف المشتركة في خلق بيئة منتجة وفعالة بين الفرق المختلفة.

In this candid and unscripted episode, we sit down with Randy Silver, an experienced product leader and consultant, to discuss the key elements of product leadership, strategy, and the craft of product management. Randy shares his unfiltered thoughts on what it truly takes to succeed as a product leader, how to develop a strong product strategy, and the importance of continuously honing your skills as a product manager. This episode is packed with real-world insights and practical advice for anyone looking to elevate their product management career. Randy Silver is an experienced product leader, consultant, and speaker with over 20 years of experience in product management, strategy, and leadership. Having worked with a wide range of companies, from startups to large enterprises, Randy has honed his expertise in building and guiding product teams, developing successful product strategies, and mentoring product managers. As a seasoned professional in the field, Randy is passionate about sharing his insights through speaking engagements, his podcast The Product Experience, and his consultancy work, helping organizations navigate the complexities of product management. Connect with Randy on LinkedIn: https://www.linkedin.com/in/randysilver/ Omar Sallam is a Product Evangelist with over 15 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live. Connect with Omar on LinkedIn: https://www.linkedin.com/in/omarsallam Stay tuned, to The Product.Live YouTube: https://youtu.be/ImoX6jXDRK4 Website: http://theproduct.live Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037 Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam LinkedIn: https://www.linkedin.com/company/the-product-live/ #ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

In this episode of our podcast, join us as we delve into the world of product management with Iman ElNashar. From her own career journey to the broader frameworks of product management, Iman shares comprehensive insights that span the technical and psychological aspects of the field. The discussion evolves into an in-depth exploration of the psychological factors that influence product management, including the creation of a productive, safe, and healthy workplace and understanding customer psychology. Whether you're a novice or a seasoned product manager, this episode offers valuable perspectives on nurturing team environments and empathetically connecting with customers to enhance product development. 3 Key Takeaways:  Integrating Psychology in Product Management: Learn how psychological principles can enhance understanding of both customer behavior and team dynamics, leading to more effective product strategies. Creating a Supportive Work Environment: Discover the importance of fostering a healthy, safe, and productive workplace to boost creativity and productivity among product teams. Customer-Centric Product Design: Gain insights into how a deep understanding of customer psychology can drive the development of products that not only meet but exceed user expectations. Iman loves turning chaos into structure, believing that there is creativity in chaos and standard in structure. Lucky enough to work on what I love most, building and transforming digital products and teams, knowing that people are any entity's greatest assets. Her greatest reward is building successors and seeing product teams grow tall and steady. She is currently looking after the digital commerce platforms and teams of eXtra - currently serving the great team responsible for building eXtra’s digital products and experiences, setting the product strategy, product development and delivery strategy, user experience, innovation, content, and analytics. Connect with Iman on LinkedIn: https://www.linkedin.com/in/inashar/ Omar Sallam is a Product Evangelist with over 15 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live. Connect with Omar on LinkedIn:  https://www.linkedin.com/in/omarsallam   Stay tuned, to The Product.Live YouTube:  https://youtu.be/l87Kc7Rj1CU Website: http://theproduct.live Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037 Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam Instagram:  https://www.instagram.com/theproduct.live/ LinkedIn:  https://www.linkedin.com/company/the-product-live/ #ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Tim Herbig, a seasoned product leader and author, shares his insights on mastering product discovery and strategy. He discusses effective techniques for product discovery that minimize uncertainty and enhance development processes. Tim emphasizes the critical balance between discovery and delivery, encouraging teams to prioritize real progress. He advocates for a flexible approach to OKRs, highlighting their benefits in specific contexts. Additionally, he underscores the importance of empathy in aligning teams and focusing on customer value over trendy methodologies.

Join us on the latest episode of The Product.Live "The Experience of Building Products," where I host Dalia Badran, the Head of Product Experience at eXtra. Dalia brings her extensive expertise in overseeing a multifaceted team of Product Managers, Designers, and UX Writers at the leading electronics retailer in the Middle East. In this episode, Dalia delves into the art and science of collaborative product development, sharing strategic insights on how various product specialties can unite to create exceptional digital products. Discover the methodologies and strategies that facilitate seamless collaboration across different domains, enhancing not only the development process but also the overall product quality. This conversation promises a wealth of actionable advice for anyone interested in the nuances of team integration and the strategic planning essential for successful product building. Whether you're a product manager, designer, or simply a product enthusiast, this episode will equip you with the knowledge to inspire and innovate within your projects. Key Takeaways: Integrated Team Dynamics: Learn how diverse product teams can collaborate effectively to harness a variety of skills and perspectives, leading to innovative product solutions. Strategic Planning in Product Development: Gain insights into the strategic planning necessary for aligning different specialties within a product team to achieve cohesive and efficient product development. Enhancing Product Quality through Collaboration: Discover how cross-functional collaboration directly impacts product usability, functionality, and user satisfaction. Dalia Badran is the Head of Product Experience at eXtra, the premier electronics retailer in the Middle East. With a robust background spanning over nine years in product ownership, management, and design, Dalia leads a skilled team of Product Managers, Product Designers, and UX Writers. Together, they are committed to crafting exceptional user experiences across web and mobile platforms. A staunch advocate of Agile methodologies, Dalia excels in fostering collaboration, enhancing communication, and encouraging continuous feedback within her team and with stakeholders. Her approach is not just about meeting user needs; it’s about surpassing them with innovative, out-of-the-box ideas that elevate the usability, accessibility, and aesthetics of their products, ultimately aiming to delight and inspire users at every touchpoint. Connect with Dalia on LinkedIn: https://www.linkedin.com/in/daliabadran/ Omar Sallam is a Product Evangelist with over 15 years of notable experience building great tech products around the world for the likes of Booking.com and Delivery Hero among others. Omar has also lent his talents to others as a Product Mentor, Speaker and Evangelist at different conferences, platforms and educational institutions and he is the host of The Product.Live. Connect with Omar on LinkedIn: https://www.linkedin.com/in/omarsallam Stay tuned, to The Product.Live YouTube: https://youtu.be/kojUlc-MHzI Website: http://theproduct.live Apple Podcasts: https://podcasts.apple.com/us/podcast/the-product-live/id1709591037 Spotify: https://podcasters.spotify.com/pod/show/omar-h-sallam Instagram: https://www.instagram.com/theproduct.live/ LinkedIn: https://www.linkedin.com/company/the-product-live/ #ProductManagement #Product #TheProductLive #Leadership #TechLeadership #BusinessStrategy #Innovation #TechTrends #ProductDevelopment #DigitalTransformation #Agile #Entrepreneurship #StartupLife #ProductDesign #UXDesign #DataAnalytics #AIML #TechStartups #LeadershipDevelopment #ProductStrategy #BusinessInsights #Productivity #TechCommunity #LeadershipTips #CustomerFeedback #ScaleUp #ProductInnovation #StrategicPlanning #EmergingTech

Special episode featuring Marty Cagan, renowned Product Management author, discussing the science and art of product management, teaching skills, fostering empathy, balancing discovery and delivery, transitioning teams, sharing real life examples, applying product discovery globally, impact of generative AI, specialization vs. generalization, choosing mentors, and potential of Product Management in the Middle East & North Africa.