Public Relations Review Podcast

Peter C Woolfolk, Producer & Host

Episodes

Mentioned books

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Jan 3, 2021 • 24min

PR training for Law Enforcement: Benefits, Rationale and Outcomes

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Law enforcement around the nation have public relations programs.  This podcast interviewed Flathead County Montana Undersheriff Wayne DuBois about their 4 1/2 day Public & Media Relations training session.  Wayne outlines why this program is held, how it benefits his Montana County and the overall benefits to his community.Listen to this very informative program which is useful for many other law enforcement agencies across the country. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Dec 14, 2020 • 15min

Update on the international "Strategic Magazine" status and direction

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Orla Clancy, founder &  editor-in-chief provides an update on the status of her recently launched Strategic Magazine, an international digital publication for communications professionals around the globe. Her primary readers are in the United States, Ireland and the United Kingdom.  The balance is spread among other nations worldwide.  This magazine is visually compelling and offers solid information on a range of topics for communications professionals.  Orla also continues to solicit pitches from public relations professionals on a range of topics and issues.  The magazine can be found at:  https://www.strategicmagazines.com/ If you enjoy the podcast please leave a review. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Dec 3, 2020 • 33min

How public relations is helping to boost new technology in South Carolina and boost the economy as well!!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Listen as the communications director of the South Carolina Research Authority provides an overview of the strategies and tactics being used to raise the visibility of new technology  in South Carolina and steps to keep the stakeholders informed of the benefits.https://publicrelationsreviewpodcast.com/ Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Nov 24, 2020 • 27min

How to "Ace" your next media interview!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Expecting an important media interview soon?  PLEASE do NOT have that interview without some advanced training.  Listen to this episode as Dierdre Dickerson, former NISSAN senior PR executive and television news reporter provides an overview of how to successfully manage and handle a media interview.  How to prepare!  How to take charge!  How to respond to unexpected questions! Should I say "no comment?"Having great interviews can work wonders for your career.  A poor interview can certainly cause you problems!  No need to be afraid of the media. Hear how to become sought after for interviews. As you advance in your career being able to successfully handle media interviews is expected...it's part of leadership.  Get on board now.  Listen and learn!!Enjoy the program?  Leave a great review.   Thank you Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Oct 25, 2020 • 27min

How McDonald's avoided a major Public Relations disaster!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!A public relations crisis can happen at anytime. Solid preparation is key to managing such a disaster.  Listen to learn how the McDonald's corporation implemented its crisis communications plan to avoid what could have been a national embarrassment when their former CEO was released--with a $40 million package-- for having internal relationship with a staff member.  But there was more.  A "whistle blower" let it be known that there were far more lustful activities going on than initially thought.  McDonald's had to approach the CEO a second time to recover their money and finally get this cleaned up.  Hear the tactics used to resolve the matter and avoiding a messy public struggle.  Having a strong pre & post crisis communications plan saved the day.  This is an episode you should NOT miss.Listen & Learn. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Oct 13, 2020 • 37min

How working in a presidential campaign can boost you PR career

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!THE AUDIO FOR THIS PROGRAM  IS BELOW OUR NORMAL STANDARDS BECAUSE IT WAS RECORDED VIA TELEPHONE CONFERENCE CALL.Being involved in managing media, events planning, meetings with senior officials, etc for a presidential campaign can do wonders for boosting public relations careers. You gain actual "hands-on" PR experience not offered in graduate school. You may often communicate with governors, mayors, other elected officials, university presidents and more. You learn how to multi-task with media, "roll outs," the importance of details for events planning in coordinations with advance teams and--perhaps--the Secret Service,, messaging and much more.  Listen as three public relations professional describe their range of experiences and how it prepared them to quickly advance to senior public relations positions at the conclusion of the campaign. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Sep 29, 2020 • 27min

Micro influencers gain traction, greater loyalty with lower costs. Here's how...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Zal Sthalsmith, CEO of ApexDrop, founded his marketing firm with a  different approach. He wanted "truth" and 'trust" to be an essential "take away" for consumers following his influencers. ApexDrop influencers promote products they love. Hence, followers are impressed by the honesty and truthfulness of these influencers. True, mega influencers have boat loads of followers but do their followers experience the trust and truth radiating from the ApexDrop team.  Listen to how Zak examined the influence marketing and found his niche using influencers with ample followers and talking about things they love AND building communities that last.  Psst: they don't get paid for it.  Listed as he articulates how he manages this situation.ApexDrop is a thriving company in Erie, PA.  Zak's success will inspire you to re-think your approach to projects.If you enjoy the podcast, leave a review. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Sep 16, 2020 • 25min

On-line Reviews; Earning good reviews; salvaging bad reviews

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!On-line reviews.  Most of us read them.  Some even write a few.  How can a PR firm  or any organization earn great reviews. Also important, how can  organizations go about correcting a negative review.  Even those that are particularly bad.  Erik Bernstein, president of the renown Bernstein Crisis Management firm offers proven guidance and information on how to successfully manage both scenarios.  Benefit from the wisdom of experienced professionals when it comes to managing on-line reviews.  The good, the bad and the awful.If you enjoy the program please leave a review. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Sep 1, 2020 • 28min

New Mexico State University Successfully Migrates to Digital Media Outreach

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Justin Bannister, Associate Vice President at New Mexico State University, knew it was time for a change.  He explains how his department made the successful transition from traditional media outreach to digital platforms.  He talks enthusiastically about how he started with My Space years ago and now embraces Facebook, TicTok, Twitter, etc to present the university's multiple messages to its range of audiences.  He further articulates the many benefits gained from using digital platforms.  Listen now and benefit from Justin's experience.If you enjoy the program leave a review.  Our podcast website is:  publicrelationsreviewpodcast.com Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Jul 29, 2020 • 23min

Managing Social Media Crisis & Preventive Steps

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Your organization--or you--experience a crisis on social media.  What do you do to salvage your reputation?  What corrective action do you take?  How can you monitor mentions of your organization on-line?  How could this have been prevented?   Erik Bernstein, President of Bernstein Crisis Management, an international crisis prevention team answers these and other questions to help you "save your bacon."  Are computer savvy millennials the right people to oversee social media crisis?  Listen to how this nationally recognized firm helps others recover from assaults on reputations!!!  Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com

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