Public Relations Review Podcast Micro influencers gain traction, greater loyalty with lower costs. Here's how...
Zal Sthalsmith, CEO of ApexDrop, founded his marketing firm with a different approach. He wanted "truth" and 'trust" to be an essential "take away" for consumers following his influencers. ApexDrop influencers promote products they love. Hence, followers are impressed by the honesty and truthfulness of these influencers. True, mega influencers have boat loads of followers but do their followers experience the trust and truth radiating from the ApexDrop team. Listen to how Zak examined the influence marketing and found his niche using influencers with ample followers and talking about things they love AND building communities that last. Psst: they don't get paid for it. Listed as he articulates how he manages this situation.
ApexDrop is a thriving company in Erie, PA. Zak's success will inspire you to re-think your approach to projects.
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