Public Relations Review Podcast

Peter C Woolfolk, Producer & Host

Episodes

Mentioned books

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Apr 28, 2021 • 36min

Knowing Your Audience Really Pays Off! How One Firm REALLY Benefits From Their Data

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!On their website The Ehrhardt Group (TEG) makes it very clear they know the Gulf South:"When it comes to the people in the Gulf South we understand how they make decisions and what compels them to takes action."  Marc Ehrhardt, President, TEG, and a life-long resident of the area  decided to drill down to get more details about residents of the Gulf South.  This detailed research is so informative they can accurately guide current and new clients to successful outcomes and they also share it with area news organizations, elected officials and more.  Current and new businesses come to TEG when they want to expand or launch new business because they know what it takes to get off to a GREAT start.  Guess work is NOT an option. Listen to this episode to better understand how you can successfully benefit from audience data. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Apr 13, 2021 • 25min

Media Pitching & Relationships: How to Succeed at Both

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Having problems pitching your story to the media?  How can you develop solid relationships with members of the media?  Ed Zitron, CEO of EZ-PR offers his observations and years of experience as guidance to improve in both areas.Listen as he offers solid information you can use NOW to improve your success rate!!Share this information with your colleagues!! Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Mar 26, 2021 • 26min

Are Influencers in Your PR Plans? LISTEN to these predictions BEFORE you select one!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Who knew?  Changes in the "Influencer" landscape could well determine which influencer you decide to hire.  Are you up to speed on the differences and benefits between "Nano," "Micro," and "Macro" influencers?  If not, don't sign any checks until you hear these well-grounded predictions from Lauren McNutt, senior Director, Word-of Mouth Marketing at Empower Media Marketing in Cincinnati, OH.    Variety may well have its benefits.Lauren articulates why one influencer may be better suited for your client/product than another....and the potential impact on your checkbook.This episode is well worth your 25 minute investment.  Implementing some of this wisdom could very well add some luster to your star. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Mar 20, 2021 • 27min

Proven Steps to Fight Misinformation

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Misinformation is an unwanted and serious problem in today's world of communications.Fear not. Helpful guidance is just a 25 minute listen away. Lauren Lawson-Zilai, Senior Director of Public Relations for Goodwill Industries International has has stood toe-to-toe with this beast and back them down with some serious strategies and tactics mitigate her organization's problem. She offers details on the platforms, services and other tactics she and her team used to back this beast down.  Lauren's expertise is further validated with her service on the national PRSA's "Votes4Everyone" Committee to combat fake news and misinformation.  If misinformation is a problem facing you...take serious notes and turn this problem around! Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Mar 9, 2021 • 28min

Producing Successful Satellite/Virtual Media Tours

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The pandemic opened the door to massive opportunities to pitch video media tours. Are you up to speed on producing "successful" video media tours. How do you plan? What is a successful pitch?  What advance preparation is needed?   This and much more is available as you listen to Douglas Simon, D S Simon Media,  provide guidance for successful virtual video media tours preparation and production.  With years of experience Simon helps you avoid costly mistakes.  In addition, you can download a FREE copy of his "25 Tips For Satellite Media Tour Success" using the link below.Listen...Learn...Prosper!Booklet Link:   https://www.dssimon.com/satellite-media-tours/We would appreciate your review.  Thank you Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Mar 7, 2021 • 25min

Barriers to Diversity & How to Remove Them

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!If you continue to repeat diversity outreach efforts the same way with little to no results perhaps its time to change.  Jalana Torres outlines several methods to increase recruitment of people of color into public relations.  Currently, 90% of public relations jobs are held by caucasians. African Americans hold 8.3%, Hispanics hold 5.7% and Asian American only have 2.6% of the jobs. With the complexion & population of America trending towards people of color so are the markets that will need to be penetrated--successfully.  In addition to population increases comes the multimillion dollar increase in buying power.  Diversity holds the answer to key to market penetration success as this trend continues upward.Listen. Learn. Prosper! Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Mar 1, 2021 • 23min

How to SUCCESSFULLY Market to the Hispanic Population. Avoid the Mistakes!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Are you prepared to successfully penetrate the U.S. Hispanic market?   The $1.5 trillion Hispanic market is the largest ethnic market in the U.S...and growing. More than one of every six Americans is Hispanic. It is the second-fastest growing minority market in the U.S., rising by 212 percent, or $500 billion, since 2000. Anthony Veliz, president IZO (ee-zo) Marketing & Public Relations, provides listeners with his expert advice and understanding of the many nuances needed to be successful marketing to this population.  What are the cultural variables you need to be aware of?   Listen to our guest from Portland, Oregan  to get information you can use....TODAY!!! Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Feb 14, 2021 • 29min

Public Relations in Philanthropy

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Public Relations in philanthropy is an intriguing topic.  How does a public relations person develop a message for the variety of people and organizations capable making donations to worthy non-profit groups across the nation.   Anita Ford Saunders, AFS Communications, Hartford, CT, provides guidance of how to approach potential givers.  While it is not difficult it does require a tactful, focused message and delivery.  Listen, learn and share!! Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Jan 27, 2021 • 42min

Nebraska PRSSA Students Set Record for Awards Won. Listen & Learn...

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!Student members of the University of Nebraska/Omaha won a record 17 public relations awards at the 2020 Nebraska Public Relations Society  of America's Paper Anvil Awards event.  Three of the winning awards competed against professional firms.  They also won the "Best of Show" award in the Student Division.  Eleven of their awards received "Awards of Excellence."  Listen to hear these students, and their instructor, explain their road to public relations success.  Look out world, here they come!! Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com
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Jan 10, 2021 • 24min

Successful media pitching during the pandemic!!

I would very like to get a review from you. Please send a note to me. Thanks, Peter! like to much appreciate a review from you!! Thank you!The international pandemic has upset how PR people usually pitch the media. Listen to how pros Kristine Maloney and Cristal Steuer of TVP Communications successfully navigated the multiple hurtles caused by the pandemic.  Hear about the numerous requirements reporters had to accept a pitch: early mornings, etc.They also talk about identifying trends, national news, political events, science events as opportunities to pitch clients to the media.Listen, take notes and make your media pitches stronger. Information on NEW podcast website.Support the showNewsletter link: https://www.publicrelationsreviewpodcast.com

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