Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Aug 2, 2018 • 29min
Leveraging Thought Leadership With Peter Winick – Episode 40 - Shane Green
Companies will spend almost a billion dollars in the US this year on training, but what should your training be focused on? Shane Green, President of SGEi and author of "Culture Hacker" joins Peter to tell you why training might actually be the last piece of the puzzle your company needs to move its customer service forward. Starting his career at the Ritz-Carlton, Shane has become a leader in customer experience and organization culture. Together Peter and Shane discuss the process of turning customer experience knowledge into a book. How important it is to have your content out in all aspects of the market, and why re-purposing content can save you time and grow your audience.
Jul 31, 2018 • 24min
Leveraging Thought Leadership With Peter Winick – Episode 39 - Dana Shaw Arimoto
When you are developing your platform it isn't temporary. It's got to feel good, you have to be proud of it and it has to be part of you. Dana Shaw Arimoto, founder of Phoenix5 and author of the "Stop Settling" movement talks with Peter about her journey. Together they share advise and experience working together validating a platform born out of personal necessity. Turning that platform into a book and navigating the road of publishing. And finally taking that book and turning it into a valid assessment tool that can reach anyone regardless of age, gender, or occupation. If you are struggling with work / life balance, trying to understand the publishing world, or trying to make your assessment tool valid this is the show you must listen to.
Jul 26, 2018 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 38 – Jackie Stavros
If you are an established academic writer looking to make the jump to a more general audience with your material you could end up facing a lot of hardships you did not expect. Today on Leveraging Thought Leadership Jackie Stavros, co-author of the new book "Conversations Worth Having" from Berrett-Koehler Publishers talks about her experience going from a well-respected academic writer to meeting the demands of publishing a book in the life-style genre. How do you go about finding the right publisher? What should you know before you approach a publisher? How do you manage having to change the voice you speak in, the constraints of page counts, and the often under estimated task of actually launching the book are just a few of the stumbling blocks you might encounter. Be sure to listen in as Jackie shares her story and Peter shares his expertise on the publishing world.
Jul 24, 2018 • 26min
Leveraging Thought Leadership With Peter Winick – Episode 37 – Dr. Tony Alessandra
If you are seeking to take your assessment product to the market place you are going to need to know where the opportunity for growth is! Are you aware of why videos need to be shorter than 8 minutes followed by a questionnaire? Do you want to use an off the shelf tested assessment that thousands of companies use. Or do you want to create your own based on your own content? What competencies do you want to measure? If you are already feeling overwhelmed then stay tuned! This week Dr. Tony Alessandra, CEO of Assessments 24x7 LLC and a prolific author of best-selling books including The NEW Art of Managing People, Charisma; the Platinum Rule, and Communicating at Work joins Peter to shed light on the importance of instructional design to break down your material into specific learning points. Why selling your assessment product on a small scale first can make it easier to get a customer to invest company wide and the importance of keeping in constant contact with your colleagues to get a picture of where the industry is going.
Jul 19, 2018 • 24min
Leveraging Thought Leadership With Peter Winick – Episode 36 – Nancy Halpern
Politics in business is often considered to be taboo and not be be spoken of. Nancy Halpern, a leadership consultant and pioneer in the field of leadership development joins Peter to to discuss how politics can yield positive results and three inspiring tips for anyone starting out on their journey as a Thought Leader.
Jul 17, 2018 • 25min
Leveraging Thought Leadership With Peter Winick – Episode 35 – Adam Witty
When it comes to brand marketing it is easy to get lost in the crowd if your not a huge company. This week Adam Witty, Founder and CEO of Advantage | ForbesBooks and author of Authority Marketing shares his insight on how to give credibility to your brand, who you should seek out for feedback, and how quizzes can draw in potential clients. If you are thinking about writing your first book be sure to listen to all the great advise Adam and Peter have to share.
Jul 12, 2018 • 26min
Leveraging Thought Leadership With Peter Winick - Episode 34 - Austin Belcak
The traditional approach is not always the best. This week Austin Belcak, founder of Cultivated Culture joins Peter to share how he took an unconventional route to landing his dream job at Microsoft and how he turned that method into a business of its own. If you are seeking your dream job, or seeking to grow your network Austin's advice is sure to help you on your way.
Jul 10, 2018 • 26min
Leveraging Thought Leadership With Peter Winick - Episode 33 - Stephen M R Covey
As a Thought Leader you might be tempted to hold back from putting all of your content into a book. Stephen M. R. Covey author of "The Speed of Trust", co-founder and CEO of CoveyLink sits down with Peter to talk about why it is okay to put your content out there, how to find the right modality for your client, and how you can make your margin by serving your mission.
Jul 5, 2018 • 25min
Leveraging Thought Leadership With Peter Winick - Episode 32 - Rose Fass
When starting a new relationship with a client do you tell them what you have to offer? Or let them tell you what they need? Rose Fass, founder and CEO of fassforward and author of "The Chocolate Conversation" talks with Peter about starting out in the Thought Leader world, how to approach the initial meeting with a new client, and how to make your overwhelmed employees more focused and engaged.
Jul 3, 2018 • 25min
Leveraging Thought Leadership With Peter Winick - Episode 31 - Lesley Everett
Being authentic can lead to having happy employees from the CEO down to the front line staff. Lesley Everett, Founder and CEO of Walking Tall have been making that happen for corporations worldwide. This week on Leveraging Thought Leadership, Lesley joins Peter to share her insight on the authentic personality of your brand, how to target events to be at, and the changes in eLearning tools in recent years.
