When it comes to brand marketing it is easy to get lost in the crowd if your not a huge company. This week Adam Witty, Founder and CEO of Advantage | ForbesBooks and author of Authority Marketing shares his insight on how to give credibility to your brand, who you should seek out for feedback, and how quizzes can draw in potential clients. If you are thinking about writing your first book be sure to listen to all the great advise Adam and Peter have to share.
Leveraging Thought Leadership