Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Sep 6, 2018 • 27min
Leveraging Thought Leadership With Peter Winick – Episode 50 - Chris Watters
Building brand equity can take a really long time and you have to be patient. If you do it right it will pay off! Christopher Watters, CEO of Christopher Watters International Realty and co-author of "The Million Dollar Real Estate Team" takes us in a different direction this week. Listen in to learn how a real estate agent doing 50x the business of an average agent formed a methodology to teach how he did it. Chris discusses with Peter the process of going from the B-C to B-B world, the hardships of building brand equity, and how you can hire a team that become experts in their role. This episode has knowledge to share that goes well beyond the Real Estate game!
Sep 4, 2018 • 24min
Leveraging Thought Leadership With Peter Winick – Episode 49 - Cathy Paper
The internet has changed a lot in the Thought Leader world. The content creation cycle is a lot faster than it used to be and you can no longer just be a speaker or an author. Something that has not changed is you have to know what you stand for. Cathy Paper, Founder of RockPaperStar and expert in strategic assessment and coaching, joins us to share her experience in helping people develop their content and packaging themselves. Cathy and Peter give advise on finding your audience, scaling content, and the usefulness of group programs.
Aug 30, 2018 • 22min
Leveraging Thought Leadership With Peter Winick – Episode 48 - Robert "Dusty" Staub
Writing your book is only 10% of the effort. The other 90% comes from how you market it, package it, the platform you put it on, and the connectivity you have with your audience. This week Robert "Dusty" Staub founder and CEO of Staub Leadership and author of "The Heart of Leadership" and The Seven Acts of Courage" joins us to talk about how the publishing landscape has changed over the last 20 years, what level of promotion you can expect from your publisher, and how your book can be both resource and calling card. If you want to hear how you can turn a speaking engagement into selling hundreds if not thousands of your books tune in!
Aug 28, 2018 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 47 - Naphtali Hoff
As a Thought Leader you might feel like you have content that can help everyone. But few have the money to market everyone. The key is to find your niche and market to them! This week Naphtali Hoff, a successful coach at Impactful Coaching & Consulting and author of "Becoming the New Boss" sits down to discuss his methods for content creation, publishing strategy, and how he went about finding his niche market. If you are just moving into the Thought Leader space from another occupation finding your value and understanding how you are going to serve your clients can be a tough hill to climb. Tune in and take advantage of the years of wisdom Naphtali and Peter have to share!
Aug 23, 2018 • 31min
Leveraging Thought Leadership With Peter Winick – Episode 46 - Dave Lorenzo
As a speaker you have to have clarity of purpose and your purpose is to attract clients. You have to know how you can leverage your speaking engagements into truly becoming a business. This week Dave Lorenzo, speaker, business strategy consultant and author of "The 60 Second Sale" joins us to dispense some hard truths that other might not tell you. The information you need to hear is: speaking is not a business. It is an opportunity to get in front of an audience and show your value so you can provide that value later on for a multiple of what you would make doing a speech. Dave and Peter discuss how to develop a relationship, how giving away product can turn into big money, and why it is important to tailor your offer to your audience. If you want to know what know one else will tell you, don't miss this episode!
Aug 21, 2018 • 27min
Leveraging Thought Leadership With Peter Winick – Episode 45 - Tim Sanders
There are a lot of ways for a Thought Leader to get paid. Write, speak, advise, building, and training are just some. How can you know which direction to turn your focus? How will you know what the market wants from you? Tim Sanders, CEO of Deeper Media Research and author of New York Times Bestselling book "Love is a Killer App" has done it all during his career. Today he sits down with Peter to discuss sticking with his gut on the title of his book, his advisory role to businesses going through transition, and what you should be willing to take a risk on. If you are transitioning from business to speaker / writer this episode will help you understand the needs of being an indirect or direct marketer and why you should be careful collaborating with gatekeepers. Show the love and listen!
Aug 16, 2018 • 25min
Leveraging Thought Leadership With Peter Winick – Episode 44 - Ryan McCarty
Too often the work place is not considered somewhere the front line employee can make a difference or feel like they are part of something bigger. How can you inspire your employees to show up to work and know their why, beyond just making a paycheck. This week Ryan McCarty, co-founder of Culture of Good and co-author of "Building a Culture of Good" sits down with Peter to discuss how he took his experience in the not for profit world and changed the corporate culture of TCC Communications and many other businesses. Ryan shares his knowledge on why profit doesn't have to be evil. How you can have fun, build your business, and make a difference in the world. If you want your why to equal your what. Tune in!
Aug 14, 2018 • 28min
Leveraging Thought Leadership With Peter Winick – Episode 43 - Patricia Fripp
Forty years ago a speaker could give the same speech to every client. With the reach of technology companies not only expect a key note customized for them but to be able to access your material at any time. How can you take a sixty minute keynote and turn it into something that can truly move the bar? Patricia Fripp, a Certified Speaking Professional, former President of the National Speakers Association, and creator of FrippVT, joins Peter to share her years of experience on how the speakers market has changed and how client expectations have changed. She also gives advise for taking your speaking ability to the virtual realm and why a speakers has to be an excellent listener as well. Test your listening skills and tune in!
Aug 9, 2018 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 42 - Eric Lofholm
In the world of training and the speed of technology it can become adapt or die. When you make the move to digital with your content you have to ask a lot of questions. What platform should you use? How do you break your content down into bite size chucks? And how do you create value in distance learning are just a few. Eric Lofholm, International Master Sales Trainer and author of the best selling book "The System" joins Peter to discuss his journey from being one month away from being fired from his sales job to becoming one of the top sellers in just 60 days. How he used his experience working with Tony Robbins to start his business, and what you should do when moving your training content to an online model. Take action in the face of resistance and don't miss this episode!
Aug 7, 2018 • 19min
Leveraging Thought Leadership With Peter Winick – Episode 41 - Susan Peppercorn
Are you a CEO who has lost the love for your work? Burned out and not sure where to go next? It is a common problem that happens to a lot of professionals when their role changes over time. What was once a fulfilling position might feel like little more than paper pushing, leaving you to question what your strengths are and where to go next. Susan Peppercorn, Career Coach with Positive Workplace Partners and author of the new book "Ditch Your Inner Critic at Work" joins Peter to tells us why people often underestimate their own strengths and how Positive Psychology can help you find a new path.
