Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Dec 27, 2018 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 80 - Jody B Miller
As you get a calling deep in your soul to do what matters to you take the opportunity if it feels right. Even if you don't know what you are doing because you will learn along the way. Our guest Jody B. Miller, CEO of C2C Executive Search & Strategic Management and best selling author of "From Drift to Shift" introduces us to the MISOGI Method and why being happy with who you are is important to having success in all areas of your life. Together Jody and Peter discuss getting published, taking opportunities when presented, and figuring out the path of a Thought Leader.
Dec 20, 2018 • 22min
Leveraging Thought Leadership With Peter Winick – Episode 79 - Anthony Davenport
When seeking a way to connect with your audience it is often your own personal story that has the greatest impact. We connect with our guest Anthony Davenport, CEO of Regal Credit Management and author o f "Your Score: Understanding, Controlling, and Protecting your Credit Score" on his journey from loan officer to CEO, author, and speaker. Anthony shares with us his journey getting published, working with a ghost writer, and being an entrepreneur.
Dec 18, 2018 • 24min
Leveraging Thought Leadership With Peter Winick – Episode 78 - Michael Landers
How do you go about strategically selecting speaking engagements that you can turn into something more after the event? Michael Landers, Principle of Culture Crossing and author of the book "Culture Crossing" is our guest. Michael shares his experience on having a successful speaking engagement, navigating the awkward conversation of budgets, and the need for consistency in both performance and pricing.
Dec 13, 2018 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 77 - Lynda McNutt-Foster
Today's world is about facilitation, you need to figure out how to facilitate meaningful conversation and allow people to feel heard and understood. Our guest Lynda McNutt-Foster, CEO of Cortex Leadership Consulting and author of "Time Mastery" and "4 Keys to More Effective Leadership" shares her expertise as a coach and speaker. Lynda and Peter discuss how to deal with rainmakers, learning to work together, and how to make your audience feel heard and understood.
Dec 11, 2018 • 22min
Leveraging Thought Leadership With Peter Winick – Episode 76 - Juliet Funt
When you are able to build relevant business content, truly intellectually simulating ideas on top of great platform skills then you can really get noticed in the world of speaking. On this episode our guest is Juliet Funt, CEO of WhiteSpace at Work and premier keynote speaker. Peter and Juliet discuss the move from keynote speaking to a scaleable business, the differences between working with mid-size and fortune companies, and the need for practice regardless of natural talent.
Dec 6, 2018 • 22min
Leveraging Thought Leadership With Peter Winick – Episode 75 - Peter Kozodoy
There are 3 levels to honesty. And when leaders align all three levels within themselves and their organizations that is when they truly dominate their industry. Our guest is Peter Kozodoy, Chief Strategy Officer for GEM Advertising and author of "Honest to Greatness". The Peter's discuss entrepreneurship, why you need to be brutally honest and how your identity is your company. If we're not learning we're dying as entrepreneurs. Listen in to learn more!
Dec 4, 2018 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 74 - Karen Yankovich
Almost everyone is on social media these days but as a Thought Leaders what are the do's and do not of using social media? We welcome Karen Yankovich, President of Up Level Media and host of the podcast "Good Girls get Rich". Karen shares her expertise on social media and how it is about the conversation and not just throwing out content. Peter and Karen tackle some of the etiquette for successfully reaching people on social media and not coming off as pushy. This is a must hear episode!
Nov 29, 2018 • 22min
Leveraging Thought Leadership With Peter Winick – Episode 73 - Denise Lee Yohn
If you are having trouble with the content for you book you might have to switch how you look at it from writing the book you want to writing the book people will want to read. Peter welcomes Denise Lee Yohn, brand building expert and author of "Fusion" and "What Great Brands Do". Together they discuss the mental and financial burden of getting a book published. Finding the angle to write the book people want to read. And getting the most value out of a position before you make the leap to something else.
Nov 27, 2018 • 19min
Leveraging Thought Leadership With Peter Winick – Episode 72 - Aaron Keller
Advertising is there to prop up brands that are not doing that well. Really good brands don't need advertising. Aaron Keller, CEO of Capsule and author of "The Physics of Brand" shares why advertising is the tax you pay for not being interesting. Why you need to have a passion for the content you create. What you need to write a good book. And if writing media a few hours a week can have a noticeable return.
Nov 20, 2018 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 71 - Nathan Regier
A good use of soft skills can make up more than 50% of what drives performance. Nathan Regier,CEO of Next Element and author of "Conflict without Causalities" joins Peter to discuss the changes in the corporate space, switching sales models, and the slow train of effects that take place after your book is published.
