Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Feb 7, 2019 • 22min
Leveraging Thought Leadership With Peter Winick – Episode 90 -Kara Goldin
How do you go from being a major player in the tech industry to owner of a lifestyle based water company? It's an amazing journey and Kara tells us how and why she did it. Kara Goldin, Founder and CEO of Hint Inc a San Francisco based healthy lifestyle company specializing in flavored water is our guest. She shares with Peter her transition from technology to water, how you can compete with the advertising budget of larger companies, and why you should hire people who know something you don't.
Jan 31, 2019 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 89 - Andy Craig
Do you feel stuck in your career? Like you could be making more money, spending more time with family, and feeling more fulfilled? It is a problem many people face and one our guest knows a lot about. Andy Craig, a speaker and trainer helps people find their purpose while dealing with adversity and frustrations. Andy shares his journey finding his passion and not being afraid, while finding his audience and message. Get Andy's FREE report that might help you find your purpose!
Jan 29, 2019 • 17min
Leveraging Thought Leadership With Peter Winick – Episode 88 - Marcia Daszko
When the old methods of leadership no longer work what do you do? Are the old practices so ingrained in your business that you can not see they are out of date? Outdated systems and methods are just a few of the reasons big companies fail and disappear. Marcia Daszko, is catalyst for strategic leadership, transformation and innovation and the author of "Pivot, Disrupt, Transform". Marcia shares her experience bringing the transformation needed help companies rise above, why the numbers might not be the first thing you should be looking at, and what has changed in leadership over the years.
Jan 24, 2019 • 25min
Leveraging Thought Leadership With Peter Winick – Episode 87 - Jill Schiefelbein
Today's method of training is moving more towards online courses. Are the skills needed to speak in person the same as those needed for a successful webinar? Jill Schiefelbein, owner of the Dynamic Communicator and author of "Dynamic Communication" discusses how she moved from being an educator to pioneering the webinar scene. She shares the skills needed and challenges you'll face hosting webinars. What trainers need to be effective and the importance of volunteering your time.
Jan 22, 2019 • 23min
Leveraging Thought Leadership With Peter Winick – Episode 86 - Dr. David Katz
We get a different perspective on Thought Leadership this episode by talking to a medical doctor. Dr. David Katz, Founding Director of Yale-Griffin Prevention Research Center, Founder and President of True Health Initiative and Author of "The Truth About Food" shares how he became a doctor and ultimately an influencer for a healthier life. The choices David makes as a health practitioner involving in so many organization to get his message is parallels those of Thought Leaders in any industry making his advise invaluable for all of our listener.
Jan 17, 2019 • 30min
Leveraging Thought Leadership With Peter Winick – Episode 85 - Daniel Pink
What are the building blocks of an effective business? Do you just need to know your content? Or do you also have to put your heart and soul into it? Daniel Pink, New York Times bestselling author of "When: The Scientific Secrets of Perfect Timing" and "To Sell is Human" is our guest. Daniel and Peter delve into the cyclical nature of business books, book agents, publishing, and what it takes to build a successful business.
Jan 15, 2019 • 19min
Leveraging Thought Leadership With Peter Winick – Episode 84 - Greg L Witt
Connecting your brand with Gen Z can be a difficult task. How do you speak to the market with authenticity and relevance? Gregg L. Witt, Senior Brand Builder/Marketing Strategist at the Think WithWitt and author of "The Gen Z Frequency," shares his years of experience as a "youth-brand" strategist. He opens up about his experiences, and gives tips to help your brand reach tweens, teens, and young adults. Gregg and Peter discuss the benefits of giving content away, building communities, and the value of building true relationships.
Jan 10, 2019 • 25min
Leveraging Thought Leadership With Peter Winick – Episode 83 - Jack Daly
With technology the world is a different place, but there are basics of selling that will never change. Our guest is Jack Daly, a leading sales speaker with more than 30 years of experience and author of Best Selling books "Hyper Sales Growth" and "The Sales Playbook". Jack and Peter talking about finding clarity for yourself, using leverage to get more business, and the need for assistants. For some great free content check out Jack's magazine.
Jan 8, 2019 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 82 - Jim Karrh
What does it take for you to be considered trust worthy? It's a function of two major factors expertise and empathy. Jim Karrh, Consultant, Speaker, Coach and author of the book "Managing the Message" coming later this year is our guest this week. He shares with us the importance of building trust, crafting the right message, and the value of writing a book. You can learn more from Jim on his podcast "Manage Your Message"
Jan 3, 2019 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 81 - Allison Shapira
Taking your book to market comes with many decisions people won't considered until after the book is written. Have you clearly defined your audience? Do you seek a traditional publisher or self publish? Our guest Allison Shapira, CEO of Global Public Speaking and author of "Speak with Impact" gives us her insight on getting her book published, pricing vs value, and how success comes from building relationships of trust with clients.
