Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Mar 14, 2019 • 43min
Leveraging Thought Leadership With Peter Winick – Episode 100 - Highlights
We are celebrating our 100th episode of Leveraging Thought Leadership with Peter Winick. Over the last year we have had the honor of having some of the biggest and brightest Thought Leaders, Authors, Publishers, Markets and content creators from a wide variety of industries. In a retrospective we look back at just a few of our favorite guests and some of the best advice they've been able to provide our listeners. Chester Elton highlights the need to build relationships and build content. Juliet Funt shares her expertise in Keynote speaking. Stephen MR Covey talks about various modalities and how to align your profit with your mission. Allison Shapira tackles price vs value and the various audiences you might work for. Chip Conely dives into marketing and refining your client avatar and last but not least Daniel Pink discusses his experience with publisher and agents and how they have been a big part of his success in the book industry. We thank all of our listeners and ask you to continuing tuning in, sharing our content, and helping us make the next 100 episodes even more successful.
Mar 10, 2019 • 19min
Leveraging Thought Leadership With Peter Winick – Episode 99 - Kate Vitasek
Are you looking for creative and interesting way to scale your content? Are you a Thought Leader with content based on teaching some important information? Do you spend too much time focused on speaking engagements and not enough time developing the business? Are you willing to eat your own dog food? Because to succeed you need to! Our guest Kate Vitasek, a teacher at the University of Tennessee, Founder of Vested, author of "Vested", "The Vested Outsourcing Manual", "Getting to We", monthly contributor to Forbes and Keynote speaker brings a wealth of knowledge on building a business off following the very principles she teaches. Kate shares how to make a win-win licensing model and why the standard agreement might not be what you need. Along with Peter they share interesting ways to scale your content, how to make sure your spend time on all aspects of your business from content creation to speaking and how you can change the world one deal at a time
Mar 7, 2019 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 98 - Tess Woods
Writing a book is hard, but selling a book is even harder. You can make that task easier by hiring a good PR person but how will you know if the fit is right? What questions should you ask? What is the publishing house going to do for you? These are all important questions but what do the right answers look like? Our guest Tess Woods is an entrepreneurial leader with 20+ years of experience in strategy, branding, thought leadership, and hands-on campaign development who has been featured in The New York Times, Bloomberg Business Week, and Forbes Peter and Tess discuss why you need to set your expectations for sales, have a marketing plan in place, and be building your followership well in advance. Along with those topics Tess gives expertise on finding a PR person that will fit your needs, understand your genre, and have success in the market your book will be in. If you want to understand what having a best-selling book means and why hitting that benchmark might not be that important for your goals you'll need to listen to this episode!
Mar 3, 2019 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 97 - Anton Gunn
When building your Avatar you need to discover what motivates them, what inspires them, what are they worried about, and what is the biggest problem in their environment . Our guest Anton Gunn, is a keynote speaker, the number one authority on presidential leadership in the healthcare environment, and author of "The Presidential Principles" and "The Audacity of Leadership". Anton and Peter discuss how your keynote can be the commercial for what you actually do and how you need to point out the individual problem your avatar is having and how you are the unique solution to it as well as how to add value after a keynote for further business. If you are starting to write a book or take your content to market this episode has great advice for finding your audience, getting more out of keynote speaking, how the riches are in the niches.
Feb 28, 2019 • 18min
Leveraging Thought Leadership With Peter Winick – Episode 96 - Naren Aryal
When you start thinking about your book, when you put pen to paper, you should already be thinking about target market and publishing pathways. Naren Aryal, CEO of Mascot Books and Amplify Publishing and author of "How to Sell a Crapload of Books" sits down with Peter to share his expertise in the fastest growing publishing method: Hybrid! They share what potential authors should be thinking about before they start writing, the advantages of hybrid publishing, and reasons to write a book, beyond sales.
Feb 24, 2019 • 22min
Leveraging Thought Leadership With Peter Winick – Episode 95 - Heather Dominick
When it comes to marketing you can't just copy what others are doing. You need to put it through the filter of "what would mine tribe think?" Our guest Heather Dominick, founder and leader of the Highly Sensitive Entrepreneur at A Course In Business Miracles tells us how she transitioned from being a High School drama teacher to leading a movement for an underserved group of entrepreneurs. Heather shares her experience with finding her niche, making marketing trends work for her, and finding ways to best serve her audience.
Feb 21, 2019 • 23min
Leveraging Thought Leadership With Peter Winick – Episode 94 - Kevin W. McCarthy
In an era when everyone can be their own publisher, how to get your get message above the noise? Are you articulating what you are passionate about in a way that your audience can understand and relate? Kevin W. McCarthy, Chief Leadership Officer of On Purpose Partners and author of "On Purpose Person", "On Purpose Business Person" and "Chief Leadership Officer" joins Peter to discuss finding your purpose, delivering your message, and what you will have to have in order to make the sales of both your product and yourself. Kevin can help you discover your purpose in just two words!
Feb 17, 2019 • 18min
Leveraging Thought Leadership With Peter Winick – Episode 93 - Judy Robinett
Finding the funds for your start up can be a challenge, but the secret is there is no shortage of money or people looking to invest. You just have to know where to look and what they are looking for. Judy Robinett, author of "Crack the Funding Code" and "How to be a Power Connector" introduces us to the world of crowd funding and angel investors who might be the solution to your money troubles. In addition Judy and Peter discuss doing due diligence and how you can make yourself an attractive guest for podcasts and other interviews to help get your message out.
Feb 14, 2019 • 19min
Leveraging Thought Leadership With Peter Winick – Episode 92 - Kristi Faulkner
When starting your brand you have to think a lot about what will make it unique and different. How will you position your brand? Will you stay focused on a narrow scope or attempt to go broader? Kristi Faulkner, President of Women Kind and contributor to Forbes.com joins us to talk about her journey specializing in comprehensive and strategic marketing to the largest spending group... women! Kristi shares how she positions her brand against bigger companies, how to choose speaking engagements, and tips for being a good panelist.
Feb 10, 2019 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 91 - Jones Loflin
A common issue people struggle with is time management. How do you find the time to do your job well and still spend time with your friends and family? Author of "Always Growing" and "Getting To It" Jones Loflin joins us to share his "3P Approach"; Powerful Ideas, Practical Solutions, and a Personal Approach. Jones shares his experience as a speaker and trainer. The importance of rekindling relationships you might have neglected and why you need to focus on the people that want to hear from you.
