Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Apr 18, 2019 • 24min
Leveraging Thought Leadership With Peter Winick – Episode 110 - A.J. Jacobs
You might have a lot of ideas but how do you choose which ones to follow through on? What ideas would make a good chapter in a book and what would better serve as a talk or essay? Our guest A.J. Jacobs is a New York Times best-selling author of "Thanks a Thousand" and "The Year of Living Biblically" as well as a journalist and TED talk speaker. A.J. tells with us how he generates many creative ideas then hones in on the ones that have the potential to become something bigger. He shares his unique process for editing his books and ensuring that each chapter resonates with the audience. Peter and A.J. talk about the different skills sets that are needed to be an author and a speaker. How many of those skills do not cross over and how A.J. forced himself to learn the skills to become a great speaker. This episode is full of great advice for Thought Leaders, speakers, authors, and content creators of all kinds! Be sure to tune in! To make content successful it has to be memorable. Peter shares some tips for making your "Content Sticky"
Apr 14, 2019 • 25min
Leveraging Thought Leadership With Peter Winick – Episode 109 - Linda Fisher Thornton
What you want from your content can often change based on the demands of your audience. How do you let go of preconceived notions to make way for what people really want? We are excited to have Linda Fisher Thornton as our guest! Linda is an innovative leadership consultant with a passion for ethical leadership. She is the CEO of "Leading in Context", an Adjunct Assistant Professor of Leadership for The University of Richmond School of Professional and Continuing Studies and the author of "7 Lenses". Linda shares how writing her book has meant having to change to meet the demands of her audience and how they want to consume her content. She shares how easy to get attached to an idea and how great things can be when you let go to explore the way things need to be. Linda tells us how she overcame all the reasons to not write her book and answered the call to do the work she knew would help people. Getting started can be the easy part, Peter offers advice on how to not just start, but reach the finish line.
Apr 11, 2019 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 108 - Will Bachman
As an independent consultant you might be very good at what you do. But understanding what you should charge, finding an accountant, insurance and all the sides of a business might be foreign. Our guest is Will Bachman, Founder and CEO Umbrex, which is the first global community connecting top-tier independent management consultants with one another. Will also hosts "Unleashed" a podcast focused on how to thrive as an Independent Professional. Peter and Will dig into the best practices for running a podcast to increase awareness of your brand and what value can be created by having a podcast. Plus you'll learn how having a podcast can keep you up to date on the state of your industry and how your podcast could be viewed as writing a book in public one page at a time! Hosting a podcast is a great way to come up with new ideas. Our COO Bill Sherman has some other way to start your Idea Factory.
Apr 7, 2019 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 107 - David Komlos
What is the formula for powering up in the face of complexity? How can you differentiate between difficult challenges and complex challenges? Our guest David Komlos, CEO & Co-Founder of Syntegrity Group works with Fortune 500 companies on transformation and issue related to complexity. Together with is partner David Benjamin they have authored the upcoming book "Cracking Complexity". David shares with us his unique process of writing the book and what method saw a 40% change in the book over a two week period! Peter and David talk about why Thought Leadership content marketing is a great indispensable way to amplify the impact you are having and really scale why there is no close second method and why you need to be really aggressive when going after your goals. If you have a book coming out you'll need a solid launch strategy. Let Thought Leadership Leverage make that complex process easier for you.
Apr 4, 2019 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 106 - Petra Kolber
Many people struggle with getting content out because they feel it has to be perfect. That feeling can cause anxiety, fear, and create issues in other parts of your life. How do you go about making great content while letting go of your perfectionism? Internationally renowned fitness expert and wellness leader Petra Kolber is our guest! As a beacon for change for authentic happiness she shares advice from her first book "Perfection Detox". Writing a book can seem like an overwhelming task; Petra shares what it took to get it done and how an author's vision of success can be very different from a publishers. Can that difference cause friction? Together with Peter they discuss leveraging speaking engagements into a longer commitment to further add value and how to scale your passion of delivering content live to avoid burn out. You can find more great wisdom from Petra on "Perfection Detox Podcast". For some great advice from Peter on "Scaling You" check out this short video.
Mar 31, 2019 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 105 - Dr. Ryan Lahti
Science, Technology, Engineering and Mathematics (STEM) is a term typically used when addressing education policy and curriculum in schools. However these type of organizations exist at the enterprise level too. How can you help these organizations and the people that run them be more effective at what they do? Dr. Ryan Lahti, founder and managing principal of OrgLeader, author of "The Finesse Factor" is a strategic adviser to Fortune 500 and mid-size companies helping bring finesse to the way they operate. Ryan shares with Peter how he decided what stories and data to include in his book and methods for getting his message out. In addition they discuss how writing a book is a different animal than writing an article or paper and why you need to practice what you preach in your book.
Mar 28, 2019 • 18min
Leveraging Thought Leadership With Peter Winick – Episode 104 - Diane Mulcahy
More than a third of American's are working the Gig Economy, mixing short term jobs, contract work and freelance assignments. If you are going to work in the Gig Economy what should you ask yourself when taking jobs? Our guest Diane Mulcahy, is the author of "The Gig Economy", teaches the coarse at Babson Collage, is a contributor to Forbes, Huffington Post, Harvard Business Review and is a professional investor! She shares with Peter the advantages to not working the typical full-time job, how to find the type of work you like the most, and how going deep on a subject can pay long term dividends.
Mar 24, 2019 • 23min
Leveraging Thought Leadership With Peter Winick – Episode 103 - Bronwyn Fryer
Too many business books don't think about the audience appropriately. Have you thought about the specific person you want to write to? Do you speak the language to reach them? Or should you be seeking a writing partner or ghost writer to make your message clear. Our guest Bronwyn Fryer, is a collaborative writer and editor who has worked with best-selling author Dan Ariely, Dr. Edward Hallowell, Fred Kofman and many more. Peter and Brownyn discuss what a ghost writer can do for you and what a business book needs not only to be successful but good. In addition they share advice on what publishers are looking for, how to outline a book, and the long term effects of having a book on the market.
Mar 21, 2019 • 24min
Leveraging Thought Leadership With Peter Winick – Episode 102 - Lori Ames
The purpose of writing a business book has changed over the years. While the focus might have been on units sold, it has shifted to being a tool to increase your reach, brand recognition, and cache. Our guest Lori Ames, Founder and CEO of PR Freelancer Agency sits down with Peter to share her expertise in publicity, public relations, and marketing for non-fiction authors. Lori gives advice on how to approach a PR firm, what the long term and sustainable purpose of your book should look like, and why books no longer have a shelf life. In addition to book publishing Peter and Lori discuss the effects of having out dated materials on your website or blog and the benefits of hiring a PR firm directly. Writing a book can be a daunting task. During the process you have to make sure the other parts of your business continue to work. Peter shares advice for making sure the book writing process doesn't control you.
Mar 17, 2019 • 19min
Leveraging Thought Leadership With Peter Winick – Episode 101 - David Benjamin
When writing a book on your content it is easy to feel handcuffed by a fear of saying too much, but there is value in having to write down what you do in a way that others can understand and implement it. Our guest is David Benjamin, Co-Founder and Chief Architect of Syntegrity Group, who specialize in advise for Fortune 500 and Government leaders on how to organize for complexity. David is also the co-author of the upcoming book "Cracking Complexity" available on May 7th, 2019. David sits down with Peter to discuss the process they took writing the book as co-authors, who found a 3rd partner in a ghost writer. They discuss taking their proven method and making a market for it where their target audience might not have been aware they needed the solution. It takes a solid strategy to forge your own marketplace for your product and methods. Make sure you have one in place by working with Thought Leadership Leverage.
