Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
May 23, 2019 • 21min
Leveraging Thought Leadership | Warren Berger | 120
There is a simple tool we all have at our disposal to spark breakthrough ideas and improve your daily life. The tool is the ability to ask deep and meaningful questions. Our guest Warren Berger is a self professed Questionologist, International Best Selling Author of "The Book of Beautiful Questions" and innovation expert. Warren shares how he spends his time to maximize both his management and creative skills, plus how he built a network and grew engagement before he wrote his book and leveraged that platform while making a book deal. Warren balances his time but do you balance your content? Peter has some tips on the benefits of balancing your content.
May 19, 2019 • 27min
Leveraging Thought Leadership | Nilofer Merchant | 119
Times are changing faster than most people know or are able to respond to. Are you ready to take advantage of these changes or will you be left behind? Our guest Nilofer Merchant, is the author of "The Power of Onlyness" and "The New How". She has been called "The James Bond of innovation" and is on a mission to reimagine a future of work that actually works for all of us. Nilfer and Peter discuss how to decide what you want to do, how to do it, and how to extract value from it, monetization strategies, and how to increase and invest in your brand to get larger returns. Finding the best way to monetize your product can be a daunting task. Thought Leadership Leverage has years of sales experience to help you get off the ground.
May 16, 2019 • 21min
Leveraging Thought Leadership | Jane Atkinson | 118
Ready, Aim, Fire! It is time to get crystal clear about what you are selling and what the promise the solution you are selling is. Jane Atkinson, is the author of "The wealthy speaker 2.0" and "The Epic Keynote" and host of "Wealthy Speaker Podcast". Jane has worked her entire life to help people answer the question "To whom or what are you devoted?" As one of the top business managers for speakers Jane helps busts some common myths around speaking, asks the what you sales superpower is, and helps tackle the hard conversation of fees and selling when you are both seller and product. Many speakers want to pack all their content into a forty minute keynote. Peter gives some advice on why that might not be a good idea.
May 12, 2019 • 24min
Leveraging Thought Leadership | Dr. Rick Goodman | 117
Speaker's Agencies no longer control the market. If you are going to go it alone you have an obligation to market yourself to stand out in the crowd. With the ability to self-publish and social media how can you achieve that? Dr. Rick Goodman, is the author of "The Solutions Oriented Leader" and "Living A Championship Life" a consultant, adviser and Certified Speaking Professional. Rick and Peter discuss what it takes to increase the probability of getting noticed and ultimately booked for speaking engagements. Rick shares his unique methods of marketing, networking and moving speaking from a transactional business to an ongoing relationship. If you want to create a dynamic and impactful marketing campaign reach out to Thought Leadership Leverage for help.
May 9, 2019 • 18min
Leveraging Thought Leadership With Peter Winick – Episode 116 - Tami Holzman
The business book genre has a lot of options for readers to pick from. How can you rise above the noise to get noticed and better yet have a successful book? Our guest Tami Holzman, is an Angel Investor, Advisor, Entrepreneur, Brand Ambassador and author of "From C-Student to the C-Suite". Tami opens up about how she laid everything on the table to be open, honest, and vulnerable writing her book and how that allowed her to connect with her audience in a way many business books do not. Tami shares how the skills she learned in previous professions such as being a talent agent, translated into her career as a Thought Leader and how the network she build over time has opened doors for her as she now opens doors for others. Continue to build you own network by adding Thought Leadership Leverage to your rolodex! Contact us about a strategy session for writing, speaking, or marketing!
May 5, 2019 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 115 - Michael Zipursky
When starting out as a Thought Leader you need to understand that it takes time to build your audience and get recognition for your content, but there are ways to accelerate that process! Our guest Michael Zipursky is the CEO of Consulting Success, the host of the Consulting Success podcast and author of the Amazon best seller "The Elite Consulting Mind". Michael has been helping consultants elevate their position and accelerate growth. Michael breaks down why you need to have a very clear idea of who your client is and how specific you should get when trying to identify your target market. If you want to make sure your content gets out and is seen contact Thought Leadership Leverage for help with Marketing.
May 2, 2019 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 114 - Ken Blanchard
The publishing world is changing at a fast pace as technology evolves and becomes more accessible. Are traditional publishers still relevant? No one knows how the publishing world has changed better than today's guest! Ken Blanchard, is the author of the best-selling book "The One Minute Manager" , "Leading at a Higher Level", "The Simple Truths of Service" and more than 60 other books, is in Amazon's Hall of Fame as a best-selling author, and is one of the most influential leadership experts in the world! Ken shares his decades of experience on the changes to publishing, what you should do if you already have an established platform and how some publishers are changing to stay relevant in this new market. Plus Ken and Peter discuss the unique methods Ken has used to get feedback on his books and the various revision cycles he goes through before taking his manuscript to a publisher. Ken tells us that your content doesn't have to be simple, but it does have to be digestible. We have some additional advise on why complex ideas don't sell.
Apr 28, 2019 • 21min
Leveraging Thought Leadership With Peter Winick – Episode 113 - Charlene Li
It is very important to invest in your brand from the get go; but you need to ask yourself if you should be the brand or if you should develop the company as its own brand. Our guest Charlene Li is the Founder of "Altimeter", author of the New York Times bestselling book "Open Leadership" and "The Disruption Mindset" available June 11th, 2019. For the last two decades Charlene has been helping people see the future as a respected adviser to Fortune 500 companies on digital transformation and leadership. Charlene walks us through the process she took in building Altimeter and positioned it to be acquired; how she found a company that suited her requirements, and continues to work with them. Peter asks about how the publishing landscape has changed between her first book 11 years ago and today with a new book on the horizon. Plus, Charlene shares the importance of culture and figuring out what type of relationship you want to build with your audience. Charlene has 5 books under her belt and understand what it takes to have a successful book launch. If you are looking to publish your first book it can be a enormous task. Contact Thought Leadership Leverage to discuss a strategy for your book launch.
Apr 25, 2019 • 24min
Leveraging Thought Leadership With Peter Winick – Episode 112 - J.V. Crum III
Do you want to be a high performer? Do you want to play in the big time and reach your full potential? J.V Crum III is the Conscious Millionaire Mentor, host of the Conscious Millionaire podcast, author of the best-selling book "Conscious Millionaire" and our guest this week! Peter and J.V. are big fans of podcasting as a modality, but there are many other ways you can deliver your content. They discuss how you can choose which you pursue, what parts of your content to re-purpose, and why starting in a new modality can be uncomfortable. Plus, J.V. talks about how he gets into the right flow for his work and why you should block your time out into fast flow and slow flow activities furthermore J.V. tells us what the 3 whys are that he asks every client and that you should be asking yourself. This is a must listen episode with a special gift from J.V. at the end! With so many modalities to pick from you might also find yourself overwhelmed with ideas. Our COO Bill Sherman talks about why sometimes you need to close the Idea Factory.
Apr 21, 2019 • 28min
Leveraging Thought Leadership With Peter Winick – Episode 111 - Jared Kleinert
Being recognized for your Thought Leadership in multiple ways is important to build you reputation. But when it comes to building that reputation how do you determine who you should connect with and how can you best build your network? Jared Kleinert, award winning author of "2 Billion Under 20" and "3 Billion Under 30", TED speaker and USA Today's most connected Millennial shares how he has built a world class network. Jared shares how he started his network and looks at the long game of being a Thought Leader. Peter and Jared discuss the need to offer value when building your network, why you need to avoid asking for too much, and why you should not take it personally if you get rejected. In the journey to become a Thought Leader many people make flawed assumptions, but you don't have to make those same mistakes. Peter has five things you should not assume.
