Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Jun 27, 2019 • 20min
Leveraging Thought Leadership| Matt Confer | 130
There is a place for theoretical learning, but how can you produce applied learning in the corporate setting? Our guest Matt Confer is the VP of Strategy and Business Development at Abilitie; a company that provides award winning leadership programs using simulations for leadership development. Matt walks us through how the simulations work, why they bridge the gap between theory and practice, and why even in failure students can learn valuable lessons with their unique programs. After each quarter Matt and his team debrief to see how the program is going. Do you check up on your diagnostics to ensure success?
Jun 23, 2019 • 23min
Leveraging Thought Leadership | Jeff Gothelf | 129
The curse of the expert is you are always moving to the next level, but where do you go when you've reached the top? Our guest Jeff Gothelf is the Co-author of the award winning book "Lean UX" and author of "Sense and Respond", the Co-Founder of "Sense and Respond Press" and continue to find places to go after reaching the top of the expert pyramid. We explore how Jeff went from author to publisher, the options for publishing that will let you keep a larger portion of the revenue, and how you can use the time between writing a book and it hitting the shelf to generate an audience for it. Check out our 3 tips for a great business book.
Jun 20, 2019 • 20min
Leveraging Thought Leadership | Oscar Trimboli | 128
Solving your customers problems isn't just about solutions. It is about deep listening. How do you listen to your clients? Do you hear what they are saying and what is not being said? Our guest Oscar Trimboli is the author of "Deep listening: Impact Beyond Words" and is on a mission to create one hundred million Deep Listeners in the world. Oscar talks to us about the art and science of listening and breakthroughs. How you need to schedule time for content creation, really think about distribution, and the different flavors of listening. Oscar invites you to Discover the Five Myths of Listening. Bill Sherman, the COO of Thought Leadership Leverage shares why Thought Leaders need to listen in conversation and not just talk.
Jun 16, 2019 • 21min
Leveraging Thought Leadership | Mitch Joel | 127
The removal of the gate keepers in traditional publishing has opened up the flood gates in a dramatic way that creates a lot of opportunity for new authors. Our guest, Mitch Joel is the Founder of "Six Pixels Group", author of "Six Pixels of Separation" and "Ctrl Alt Delete" and is a visionary, digital expert and community leader. Mitch talks to us about the importance of a strong platform when seeking a traditional publisher, understanding what role they'll play in marketing your book, and why you need to stay true to you voice and care about your audience. If you are writing a business book Bill Sherman has some tips for making your book great!
Jun 13, 2019 • 21min
Leveraging Thought Leadership | Daniel Blue | 126
Today we change lanes and speak with Daniel Blue, Owner and Founder of Quest Education a company helping business owners manage their retirement funds across all 50 states. Daniel uses the methods of Thought Leaders to education his clients about options they did not know they had and grow his business. He tells us which social media platform he uses to reach his audience in an interesting way, how his video content has been effective, and even debunks some retirement fund myths! Daniel has had great success with video content. If you are thinking about making digital content check out our tips on the 3 Stages of Digital Content Creation.
Jun 9, 2019 • 20min
Leveraging Thought Leadership | Claude Silver | 125
When starting out as a Thought Leader you have to find out what your values are, what your purpose is, and what you stand for? Our guest Claude Silver, Chief Heart Officer at Vayner Media, Emotional Optimist Coach, Manager, and Mentor is going through this process as she begins to develop her own Thought Leader content. Claude discusses what an Emotional Optimist is, how to bring humanity back to the work place, and we ask the questions "Does your content have to be what people perceive you as? How can you change that perspective?" If you are starting out like Claude is contact Thought Leadership Leverage to setup a Strategy session so we can help you reach your long-term goals.
Jun 6, 2019 • 24min
Leveraging Thought Leadership | Jeremie Kubicek | 124
As we transition from 20th century learning to 21st century learning has the way we consume entertainment changed the way we learn? Our guest Jeremie Kubicek, is the CEO of Giant, author of "The 100 X Leader" and "5 Voices" and expert in getting leaders to a higher level. Jeremie breaks down how the event based business has changed and how technology allows big names to come to smaller venues. Plus Jeremie walks us through the concept of on-demand, binge worth education and how assessments are critical. Find out what your leadership voice is by taking the free 5 Voices assessment. If you are looking to bring technology to your content contact Thought Leadership Leverage about having our team help you.
Jun 2, 2019 • 20min
Leveraging Thought Leadership | Brian Bergford | 123
Do you feel stuck or average? Like you'll never break through and reach the maximum potential you have trapped inside? Our guest Brian Bergford, has a degree in Psychology, is a Certified Fitness Instructor and the owner of Bergford Performance System. Brian talks about how he teaches mental training and mindset mastery to driven athletic Executives, CEO's and business owners. Peter and Brian discuss finding your audience when your target isn't easy to find, creating an online course and managing time spent on social media. If you have trouble narrowing in on your target market let Thought Leadership Leverage help.
May 30, 2019 • 25min
Leveraging Thought Leadership | Jon Tota | 122
It seems everyone is getting into the online learning space because technology and bandwidth have made it access for anyone at any location. What many are missing in their learning content is the proper ability to transfer knowledge to the end user in a measurable way. Our guest Jon Tota is a pioneer in online education for corporate training, Co-founder and CEO of Edulence, the creator of Knowledge Link and host of the Learning Life podcast. Jon takes us through the many changes to online education, the value of watching metrics and how you can alter your content based on that feedback, the importance of educational design and how Game Theory can play into having your end users remember to come back time and again! Jon has some free content for our listeners! Download the free Enterprise Selling Handbook today! Jon and Peter talk about the value being able to measure performance in online content. Peter has some advice for measuring KPI in all you do.
May 26, 2019 • 20min
Leveraging Thought Leadership | Diana Wu David | 121
Do you know what keeps your clients up at night about the future? Can you offer them the ability to adapt and maintain a competitive edge? Our guest Diana Wu David is a former Financial Times executive, author of Future Proof and adjunct professor at Columbia Business School's EMBA Global Asia. Diana works with global leaders to enhance their ability to adapt, contribute, collaborate and grow. On this episode she discusses the circular effect of content generation, helping people in their 2nd or 3rd act succeed, and how you can gather market intelligence. Discovering your client needs is not always easy but having a Customer Advisory Council can help. Peter tells us what a CAC is and why you might want one.
