Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Aug 1, 2019 • 24min
Leveraging Thought Leadership | Dr. Ivan Misner | 140
Are you a victim of network disconnect? Do you go to networking events with the idea of selling your product to people like a cold call telemarketer? Or do you use those events to make connection, build relationships, and expand your sphere of influence? Our guest is Dr. Ivan Misner, the father of modern networking! He is the Founder and Chief Visionary Officer of BNI and author of two dozen books including "Networking Like a Pro" and "Who's in Your Room?" Dr. Misner talks about the various reasons for publishing and which method you should use. He shares how networking has changed over the years and what has stayed the same. In addition Ivan and Peter talk about the fear of having your content stolen and if that is a problem you really need to worry about. If you'd like to build a relationship with Thought Leadership Leverage contact us and let us help you build on the foundations you've started.
Jul 28, 2019 • 20min
Leveraging Thought Leadership | Mark Green | 139
Have you ever delayed a conversation even though you knew it was important? Have you made choices that went against what you knew was in your best interest? We do this all the time, but why? And how can we get out of our own way? Our guest Mark Green is an advisor, coach and author of "Activators: A CEO's Guide to Clearer Thinking and Getting Things Done". Mark shares his experience using his powerful tools to help people dig deep and make the right choices. Mark and Peter discuss using experts in other domains, the experience of writing a book with partners, and if a books should be viewed as long or short term project. If you are looking for a partner to help with your book launch strategy add Thought Leadership Leverage's expertise to your team.
Jul 25, 2019 • 21min
Leveraging Thought Leadership | Robin Farmanfarmaian | 138
Every day we hear the challenges of women in the work force. Being a female Thought Leader can come with many of the same challenges. What can you do to push past those hardships and excel? Our guest Robin Farmanfarmaian is a speaker, entrepreneur, and author of "The Patient as CEO" and "The Thought Leader Formula" and angel investor working with companies in cutting edge technology. Robin has pushed through all the adversity to become a leader in her field and shares how she did so. Robin and Peter compare their views on Thought Leadership, writing a book, narrowing your focus, and analyzing your competition. Robin has an exciting online course to help you start your journey into the world of Thought Leadership. Plus we have tips to help you grab the audiences attention with your Thought Leadership.
Jul 21, 2019 • 21min
Leveraging Thought Leadership | Corey Blake | 137
It never feels good to fail nevertheless in your career it is going to happen. Are you comfortable with that? Could that story be told in an authentic and vulnerable way to lead to something positive? Our guest Corey Blake is the Founder and CEO of "Round Table Companies" which is a partner in "Conscious Capitalism Press". As a former actor Corey has learned the art of story-telling and uses it as a powerful tool for branding in truly unique ways. Corey reveals his path from Actor to CEO. How the art of story-telling, being comfortable with failure, and focusing on purpose and value over goals has helped him understand what corporations stand for and amplify their creativity. Corey has found motivation for his Thought Leadership through story-telling. What motivates your Thought Leadership?
Jul 18, 2019 • 20min
Leveraging Thought Leadership | Barrett Cordero | 136
Speakers Bureaus can open doors and help expand your keynote business; but do you know how to make yourself more appealing and create a positive relationship an agent at a bureau? Our guest Barrett Cordero is the President of "Big Speak" one of the largest and most successful Speakers Bureaus in America. If you are a speaker you'll need to listen to the advice Barrett has for what you'll need to get noticed and booked time and time again. Plus Peter and Barrett talk about how technology has changed the pace for speakers and when is the right time to become a full time speaker. If you are going to get hired you'll need a sizzle reel, check out our tips for making your sizzle reel sizzle!
Jul 14, 2019 • 20min
Leveraging Thought Leadership | Jonathan Raymond | 135
Taking on the role of CEO and Thought Leader can put a lot on your plate. How do you manage those roles while still making time to listen to your customers and create the content they want? Our guest Jonathan Raymond, is the CEO of "Refound", the author of "Good Authority" and was named one of Ink 100 Top Leadership Speakers. Jonathan shares how he manages the front and back end of his business, the important steps to take to get your business out there, how to avoid false starts, and why you need to think like a product designer when starting out. If you've recently written a Leadership book we have some tips for what you book is going to need from you!
Jul 11, 2019 • 20min
Leveraging Thought Leadership | Allen Adamson | 134
Many people believe that marketing is a book is easier than ever, but could the truth be that is has never been harder? Allen Adamson is the Co-Founder and Managing Partner of "Metaforce" where he leads an elite team that can solve your marketing hardship! In addition Allen is the author of "Shift Ahead" and "Brand Simple". Allen explores how to break through the noise in a world where your first impression might be the only one you get. He shares why writing a book is a bit like going back to school and how you might find the stories people want to hear in the places you might not expect. If you have a book coming you've probably thought a lot about building the brand for it, but you have put any time into building your personal brand?
Jul 7, 2019 • 20min
Leveraging Thought Leadership | Dianna Booher | 133
What strategy do you have to monetize the IP that is in your book after the book is released? Do you have a marketing and sales plan? Our guest Dianna Booher, is the author of 48 books including "Faster, Fewer, Better Emails" and "Communicate Like a Leader" has been published by some of the biggest houses in the world. Today she shares her years of experience getting published, working with agents, and how the relationship with publisher and agents has changed. Plus she shares strategies for monetizing the IP in your book after it is published to drive your career beyond that of an author. One method of taking your IP further is going digital! We have some great advice on digital content creation.
Jul 4, 2019 • 20min
Leveraging Thought Leadership | Jennifer DiMotta | 132
We have so much data available to us, how do you know when it's okay to make a choice that isn't based on data, but on your intuition? Our guest Jennifer DiMotta, is an Ecommerce specialist, speaker, and trainer who uses her expertise to transform strategy and forge new leaders! We talk with Jennifer about the overwhelming amount of data available, how to analyze data, and most importantly take action based on understand the data. She also shares with us how she uses speaking as a vehicle to drive business and how you can develop leadership skills even if your company doesn't offer training. Learn how Thought Leadership Leverage uses data to create a visual case study.
Jun 30, 2019 • 26min
Leveraging Thought Leadership | Nick Morgan | 131
Today speeches need to be more than few funny anecdote, they have takeaways or they won't be taken seriously. So how do you find the balance between information and entertainment in your speaking? Our guest Nick Morgan is the world renown author of "Can you Hear me?" and "Power Cues", the Founder of Public Words a company that helps their clients create and deliver content that will engage, persuade and move people to action. Nick fills this episode with amazing advise on how speaking has changed, how to go from entertainment based speaking to impactful speaking, why you need to engage your audience, and why your personal story could be the key to a real connection with your audience. If you want to share you message with others and need assistance breaking into the speaking arena let Thought Leadership Leverage help.
