Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Sep 5, 2019 • 22min
Leveraging Thought Leadership | Martin Rutte | 150
Do you know what your purpose is? What is the story you want to put out to the world? What is the story of your organization? Our guest Martin Rutte is the President of Livelihood, New York Times best-selling author of Chicken Soup for the Soul at Work and Project Heaven on Earth. Martin asks the question "What is Heaven on Earth to you?" We explore spirituality in the work place, how our story connects us and how we can change the story of our organization for the better. Martin is offering a free e-course One Week to Simply Begin Creating Heaven on Earth for our listeners. Often times Thought Leaders are their own brand. If you want your story to be your brand we can help you create a lasting strategy to make that happen.
Sep 1, 2019 • 29min
Leveraging Thought Leadership | Brian Solis | 149
It is almost unavoidable that technology is going to be part of our daily lives. What is the impact and potential of technology in our lives? How can we rewire our brain to mange it all in a healthy and productive way? Our guest Brian Solis is the Principle analyst at Altimeter Group, a keynote speaker, and author of Lifescale and X: The Experience When Business Meets Design. Brian shares his journey through the years of technological advances and his role in the silicone valley. We dive into how companies use persuasive design, the long term effects of it, and how we can use content in Lifescale to better manage our digital time to live a more creative, productive, and happy life. Brain has spent years researching the facts behind his newest book Lifescale If you have content you need assistance researching consider making Thought Leadership Leverage part of your team.
Aug 29, 2019 • 20min
Leveraging Thought Leadership | J.T. Compeau | 148
Taking your content from a book or video to a speech can be more difficult than it sounds. Finding the right flow and information to include can get overwhelming Even if you are a gifted speaker there is a lot of benefit you can get from a speech writer. Our guest J.T. Compeau is the Founder "Content Interpreter" and a consultant who helps Thought Leaderships get their public speaking to a higher level. J.T. lays out his frame work when working with a client and tells us what to look for when seeking a speech consultant. J.T. also shares what should be in a great speech, what to avoid, and some of his philosophies around speech writing. In addition to J.T.'s great advice we have some tips to ensure audience engagement at your next keynote.
Aug 25, 2019 • 22min
Leveraging Thought Leadership | Rusty Shelton | 147
When building a platform what methods can you use to connect with your audience and provide value? How can you determine which platform is going to be best for you? Our guest Rusty Shelton is the Founder and CEO of Zilker Media, author of "Authority Marketing" and "Mastering the New Media Landscape" and an expert in making an impact in the new media landscape. Rusty discusses the need for build a platform before over spending on content, how you can sort out which social media platform will serve you best, and the questions you need to ask if you are going to hire a firm to help with your social media. When you are creating content you want it to provide value but you also need it to memorable. Peter has some tips for making your content sticky.
Aug 22, 2019 • 22min
Leveraging Thought Leadership | Dr. Stephen Kraus | 146
Businesses want to sell as much directly to the consumer as they can, but you can't ignore the online outlets. How can you use data to tackle the problem? Our guest Dr. Stephen Kraus is the Head of Digital Insights at "Jumpshot", the author of "Selling to the New Elite" and "The New Elite" and one of the world's leading experts on consumer insights and digital trends. Stephen tells us how people are drowning in data but starved for insights. He shares how we can use data to tell stories that connection emotionally with our audience and how the broader forms of consumer behavior can inform specific marketing actions. With access to so much external data it can be easy to not look internally. Have you given yourself a diagnostic check up lately?
Aug 18, 2019 • 18min
Leveraging Thought Leadership | Dr. Stephanie Evergreen | 145
Have you ever been presented with a stack of data that makes you feel like your eyes are going to fall out? Is there a way to receive that data in a meaningful way that you can understand? Our guest Dr. Stephanie Evergreen is the CEO of "Evergreen Data", author of "Effective Data Visualization", "Presenting Data Effectively" and the expert in data visualization. Stephanie shares her journey from academic to Thought Leader and the challenges in moving between the two. She discusses with Peter how she got a book published and the doors having the book opened for her. This episode is chalked full of great tips for academics, Thought Leaders, authors, and speakers so be sure to listen in. With so much data out there it can be hard to find the insights into it. Peter has some thoughts on how to find the right insight.
Aug 15, 2019 • 19min
Leveraging Thought Leadership | Jeffrey Hayzlett | 144
There are lots of tools we can use to build up our communities, but once you have them following you how do you engage them? Our guest Jeffery Hayzeltt, is Chairman of the "C-Suite Network", author of "Hero Factor" and "Mirror Test" as well as Prime Time TV host of "C-Suite with Jeffrey Hayzlett". Jeffery shares why your engagement needs to come from your content, how you can make yourself more appealing as a speaker, and what marketing techniques you should avoid and some tools you might want to try! Jeffery has a lot of valuable information on the C-Suite, but if you hope to work with them we have three questions you should answer first.
Aug 11, 2019 • 20min
Leveraging Thought Leadership | Jonathan Keyser | 143
In many industries ruthlessness is the norm, especially in real estate. Is it possible to have success by helping others succeed and not focusing on yourself? Our guest Jonathan Keyser is the founder of Keyser Institute, author of "You Don't Have to be Ruthless" and has found great success in commercial real estate by helping others. Jonathan share the philosophy that took him from selfish to serving others that drives his business and is found in his book. Jonathan and Peter discuss the pros and cons of writing with a ghost writer, and why it takes courage to be a Thought Leader and go against the standard practices in your field. If you want to be effective at serving others we have some tips for how to be a Hero to you Clients.
Aug 8, 2019 • 20min
Leveraging Thought Leadership | Mike O'Toole |142
In the last 2 - 3 years Podcasts have become a huge! How can other bodies of work, like a podcast play into gaining you new business without your actually pitching your content? Our guest Mike O'Toole is the President of "PJA Advertising + Marketing", author of "The Unconventionals " and host of "The Unconventionals " podcast. Mike shares some methods we can use to boost the signal to noise ratio, what some things are we can target when trying to hit our market, and why you should look at your Thought Leadership like a movie franchise and not a newsroom. If this episode has you thinking about what you can do to boost your signal, let us help you energize your marketing!
Aug 4, 2019 • 22min
Leveraging Thought Leadership | Geoff Hughes | 141
How does a high school drop out and employee from hell go on to build an accelerator program that helps average people achieve extraordinary results? Our guest Geoff Hughes is a serial entrepreneur and expert in digital marketing with an online course designed to help you gain clarity of vision and scale your business. Geoff tells us how the lessons he learned working in sales led him to building the Accelerator program, how understanding what fulfills you can change everything, and how you need to focus on serving people to be successful. If you are not sure what fulfills you, maybe you should ask the question of what motivates your Thought Leadership?
