Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Oct 10, 2019 • 26min
Leveraging Thought Leadership | Steve Farber | 160
Thought Leadership doesn't have to be about brand new content. It is about adding a unique and different perspective to the conversation that takes the entire body to the next level. Our guest Steve Farber is the Founder Extreme Leadership Institute, author of the best-selling book Greater than Yourself and his newest release is Love Is Just Damn Good Business. Steve has been working with organizations that are devoted to cultivation and development of extreme leaders in the business community. We discuss how mentors can give us access to a platform, discovering how your viewpoint can elevate the conversation, and how love is a fundamental part of quality leadership. Thought Leaders often get hung up on getting their content out. They fret over if the tone or message will come across as intended. Peter has some great advice for getting your content just right!
Oct 6, 2019 • 21min
Leveraging Thought Leadership | Michele Molitor | 159
Starting out you can be unsure of yourself and your skills. This can cause you to under price yourself, miss out on certain clients, and hinder growth. Our guest Michele Molitor is the CEO and Founder of Nectar Consulting, co-author of the best selling book Break Through Healing and rapid transformation therapist. Michele shares her experience helping business owners and executives discover what is holding them back and teaches them the skills to move forward. We discuss building confidence, knowing your true value, and finding your target market. Putting your content out in the world can be a hard step to take. Thought Leaders often feel like the content is never good enough. We have some advice for anyone that is insecure about the quality of their content.
Oct 3, 2019 • 18min
Leveraging Thought Leadership | Dave Sanderson | 158
On the path to becoming a Thought Leader you are going to invest in a lot of things. A team, marketing, and even your own development. How can you figure out what is going to pay off and what will not? Our guest Dave Sanderson is the President of Dave Sanderson Speaks, author of Moments Matter, a TedX speaker, and the last passenger off the Miracle on the Hudson. Dave shares how a single moment on a plane in the Hudson caused Post Traumatic Growth and changed the path of his life forever. We delve into transitioning from a day job to being a Thought Leader. Dave has plenty of tips for those just starting out that could speed your progress and help you avoid the pitfalls he had. Building solid content can be hard to do and leave you staring at a blank page struggling for inspiration. Check out our tips for ending the tyranny of the blank page.
Sep 29, 2019 • 20min
Leveraging Thought Leadership | Bill Bice | 157
Many Thought Leaders are capable of making great content, but stumble when it comes to taking their product to market. If you are not able to properly market your work it is never going to hit the audience you need. Our guest Bill Bice is a serial entrepreneur, partner at Verge Fund and CEO of Boom Time a marketing technology firm. Bill shares how content driven marketing can be the most effective thing you can do and how you can use the data from various platforms to see your customers journey across all of your channels. Plus he shares how you can use that data to refine your content and methods for staying relevant to past and future clients. If you want to ensure successful marketing you'll need a team with experience finding your target audience. Let Thought Leadership Leverage be that team!
Sep 26, 2019 • 22min
Leveraging Thought Leadership | Linda Henman | 156
Have you ever been faced with a decision you have both the talent and experience to deal with but still find yourself unable to make a choice? Being overcome with indecision is a problem members of the C-Suite can not afford. Our guest Linda Henman, Founder Henman Performance Group and author of The Merger Mindset, Tough Calls, and an expert in helping those on the C-Suite make the choices they can not afford to get wrong. Linda discusses the barriers that form that stop us from making good choices and how we can break through them. She shares the importance of having a mentor and the need to continually invest in your own development to ensure success decade after decade. Being part of the corporate procurement process involves many big decisions. If you are going to be involved you should read our survival guide for that process!
Sep 22, 2019 • 23min
Leveraging Thought Leadership | Melissa Agnes | 155
Every organization is bound to face a crisis at some point. How will your respond when it happens? Do you have a crisis management plan in place? Is your organization crisis ready? Melissa Agnes is the President and Co-founder of Agnes + Day Inc, a Tedx speaker, author of Crisis Ready, and leading authority on crisis preparedness, reputation management, and brand protection. Melissa joins us to discuss the importance of being Crisis Ready! She shares how as a young entrepreneur she found ways to get her content out without a big marketing budget. How she landed a TedX talk and the value of having a skilled team surrounding you. As a TedX speaker Melissa know what it takes to be successful. We can help you reach new levels of success with your speaking and reach a wider audience.
Sep 19, 2019 • 20min
Leveraging Thought Leadership | Joe Nocera | 154
Blogs and online columns have replaced the monthly magazine, but are the skills required to be successful different? How can writers keep the pace that being online demands while keeping a high quality of writing? Our guest Joe Nocera is the best selling author of Indentured and A Piece of the Action, a Bloomberg columnist, and creator of the hit podcast The Shrink Next Door. Joe has been an author and content creator for decades and has experienced the shift from print media to online. He talks with us about what skills are needed to bridge the gap and how to keep up with the frantic online pace. Joe also tells us about how the podcast format revived a long dead story and the challenges of taking the story from the long form written format to an episodic podcast. Joe has mastered taking his content from one modality to another. If you are having trouble making new products out of existing content let Thought Leadership Leverage help.
Sep 15, 2019 • 21min
Leveraging Thought Leadership | Teru Clavel | 153
Ask anyone and they will tell you education is a top priority for their children and loved ones. Yet the young in America continues to fall further behind in global rankings. What can we learn from how other cultures systems and help give the next generation the edge they need. Our guest Teru Clavel is an education expert, public speaker, and author of World Class. Teru shares her story of having lived around the world with her children and getting to experience the education system of other cultures first hand and how returning to the states opened her eyes. Learn how Teru got her book published by breaking all the rules! Don't miss Teru's appearance on the Today Show! If you want to join the movement for better education don't miss this episode! Learning can come in many forms. Learn how the old standard has changed and what Micro Learning is from Peter!
Sep 12, 2019 • 21min
Leveraging Thought Leadership | Rabbi Yonason Goldson | 152
There is a misconception that you have to choose between being ethical and being successful, but catastrophic mistakes can happen to even the biggest corporations when you don't have a culture of ethics. Our guest Rabbi Yonason Goldson is a Tedx speaker, Author of Fix Your Broken Window, and the Director of Ethical Imperatives. Yonason shares with us his journey across Europe to the Land of Israel and how he became a teacher, then transitioned into the world of Thought Leadership. Peter asks how Yonason has figured out his content, market, and how to monetize it all. Yonason's road to Thought Leadership was a long one like many Thought Leaders. We have some advice for those starting the path to Building a Content Business.
Sep 8, 2019 • 20min
Leveraging Thought Leadership | Mark Samuel | 151
Business can change at a breakneck pace. How can you transform your leadership and organization to create breakthrough results at a speed that will allow your business to keep up? Our guest Mark Samuel is the CEO of IMPAQ, an award winning speaker, and author of B State and Creating the Accountable Organization. Mark discusses how we can use cross functional accountability to break down barriers and solve problems across the entire organization, how we can create an environment where we can count on each other and still be humans who make mistakes. When we talk about accountability, at its core, we're talking about focused behavior change. Peter has some advice on Behavioral Accountability
