Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Nov 14, 2019 • 20min
Leveraging Thought Leadership | Marshall Goldsmith | 170
We are excited to celebrate our 170th episode with the #1 executive coach in the world Marshall Goldsmith! Marshall is a World-renowned business educator and coach, best selling author of such books as What Got You Here Won't Get You There and How Women Rise and the master of helping successful leaders achieve positive lasting change. Marshall and Peter discuss the need to focus your expertise to build your brand, making successful partnerships, the long game of social media and so much more! Check out some additional tips from Peter for building your personal brand.
Nov 10, 2019 • 18min
Leveraging Thought Leadership | Beth Granger | 169
Social Media is one of the fastest ways to grow your audience and reach new clients. With so many different choices how can you figure you where you need to be and what content to be sharing on what platforms? Our guest Beth Granger is the CEO of Beth Granger Consulting, a firm that helps organizations and individuals learn social prospecting and social media platforms. Beth shares her advice for discovering the platform and content that will work best for you. We discuss why you should not use social media networking to make cold calls or sales pitches and the advantage of experimenting with new content like LinkedIn Live! Keep up to date with all Beth has to offer by joining her mailing list. Expanding your reach on social media often means creating digital content. Make sure to check out our tips for creating great digital content!
Nov 7, 2019 • 22min
Leveraging Thought Leadership | Rita McGrath | 168
Being a woman in the Thought Leader space can introduce unique challenges that can be difficult to navigate. Can being part of a minority group also present unique opportunities? Our guest Rita McGrath is the best selling author of Seeing Around Corners, a sought out speaker, a professor at Columbia Business School and leader for innovation and growth in times of uncertainty. Rita joins us for an insightful conversation around being a female author and speaker. She shares her personal experience co-authoring and avoiding getting stuck in the role of women's leadership when her knowledge and content works corporate leaders regardless of gender. If you don't want to get mislabeled you'll need a clear brand. Check out our tips for building a solid personal brand.
Nov 3, 2019 • 24min
Leveraging Thought Leadership | Cameron Herold | 167
Most people don't think strategically. Speakers focus on the fee. Authors on their book. Should Thought Leaders be thinking wider and seeking multiple ways to monetize their content? Our guest Cameron Herold is the Founder of the COO Alliance, author of Double, Double and Free PR and is world renown as the CEO Whisperer helping entrepreneurs achieve their dreams. Cameron shares some of his knowledge as a lifelong entrepreneur working in the small to medium size enterprise space. Cameron and Peter how to avoid going broke as a speaker, tips for maximizing your marketing, and why you need to be thinking about multiple modalities. Cameron has a passion for helping CEO's find success. If you want to make the most out of any meeting with members of the C-suite we have some additional tips for you.
Oct 31, 2019 • 22min
Leveraging Thought Leadership | Dan Waldschmidt | 166
What is the DNA of greatness? What are ordinary people doing to achieve success? Can greatness be as simple as emulating those who have been successful and being dedicated to producing quality work? Dan Waldschmidt is the Co-CEO of Edgy Inc, Author of Edgy Conversations, an extreme athlete and elite strategist helping businesses across the world achieve greatness! Dan shares how he turned his blog into a book but only after shooting down four book deals to ensure his book was the exact vision he wanted. Plus he tells us about his edgy marketing maneuver that paid off in a big way, and why your book needs to be more than an oversized calling card. Dan uses his energy and edginess to grab the attention of his audience. How can you grab an audience's attention with your Thought Leadership?
Oct 27, 2019 • 23min
Leveraging Thought Leadership | Sarah Wilson | 165
Finding success as a Thought Leader can be difficult if you are unable to get your message out to your audience. Whether you are looking to book more speaking engagements, launch a new book, or start a podcast hiring a PR firm can help you fast track your success. Our guest Sarah Wilson is the Founder of Pop Communication a firm excelling at book launch management, public relations, speaker management and more! Sarah has valuable advice on what you should be asking a PR firm before signing on with them. We discuss why the customization of services is ideal, how you can discover the modality that will work best for you, and what expectations you need to set when launching a book. If you want your book to stand out in the crowd but need help finding a strategy Thought Leadership Leverage can help you.
Oct 24, 2019 • 20min
Leveraging Thought Leadership |Dan Janal | 164
Our guest Dan Janal is one of the founding fathers of internet marketing and publicity. He is President of PR Leads to Profit and author of best-selling books including Write your Book in a Flash and Risky Business. Dan is currently focused on being a book coach, developmental editor, and ghost writer. Wouldn't it be great to have a session with Dan to get his advice for your next book? This episode is exactly what you are looking for! Dan joins us to share how stories are important regardless of the type of book, why writing a book isn't a solo job, how you can research to ensure your book hits the mark and so much more! In addition to all of Dan's incredible advice we want you to know the 3 Things Your Book Needs from You.
Oct 20, 2019 • 18min
Leveraging Thought Leadership | William "T" Thompson | 163
Most people don't grow up wanting to become a public speaker. Their careers teach them lessons that become valuable to others and eventually they want to pass that knowledge on to help others. Our guest William "T" Thompson is a world renowned keynote speaker. As an entrepreneur, Air Force and commercial pilot, lawyer, and President CEO of the Association of Graduates of the United States Air Force Academy William has mastered many fields and has spent years passing his expertise on to others. Captain T shares his journey, the changes to the speakers industry he has witnessed and what it takes to stand out as a keynote speaker. If you are starting to break into the professional speaker space, Thought Leadership Leverage can help your career take flight!
Oct 17, 2019 • 16min
Leveraging Thought Leadership | Bill Coletti | 162
If you are in a professional services firm and your are not using the tools of a Thought Leaders you are probably leaving business on the table. What tools should you develop to ensure clients clean their plates and come back for seconds? Our guest Bill Coletti is the Founder and CEO of Kith a reputation management and crisis decision making firm and the author of Critical Moments. Bill walks us through his decision to write Critical Moments and what his expectations were from getting the book published. We chat about what doors having a book can open, how Bill turned a years worth of webinars into the foundation for the book and who he brought in to help with the process. This episode is chalked full of great advice for anyone looking to publish and take their Thought Leadership to the next level. For additional tips for making a great business book check out this video!
Oct 13, 2019 • 16min
Leveraging Thought Leadership | Jonathan Denwood | 161
Gone are the days of travelling to multi-day courses. Now we find our advancements through e-learning. How do you design a course that solves a legitimate problem and gives you audience some quick victories? Our guest Jonathan Denwood, the CEO of WP-Tonic a company focused on eLearning for healthcare and business consultants making online content via WordPress. Jonathan gives us the low down on what you need to do before you even start to make your online content. Once that is in place you can use all the great advice Jonathan and Peter share to make smart moves developing your content, finding your audience, and most importantly properly market that content to them. Building digital content can be complex and time consuming. You have to do as much research as possible before you dive in. Start with our 3 Tips for Digital Content.
