Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Dec 22, 2019 • 21min
Leveraging Thought Leadership | Carolyn Monaco | 180
You might think once your book is written your job is done, but the fact is you are only halfway there. The other half is marketing the book in an effective way that will allow you to reach your audience and grow your business. In this episode, our guest Carolyn Monaco is a publishing consultant with 25 years of experience in consumer marketing. She works with business leaders who are ready to reassess their brand, message, and platform. Before establishing Monaco Associates she co-founded a media company for Tufts University and was Marketing Director for Harvard Business Review's book imprint. Carolyn debunks some common myths around publishing and helps budding authors understand what they can expect from traditional publishers, what you'll need to have success self-publishing, and why you need to start beating the drum about your book months before it goes to market. If you're writing your first or fifth book this episode is chalked full of great advice for authors and Thought Leaders! Writing a successful book can mean different things to different authors. Peter shares his insights into finding what success for your book might mean to you.
Dec 19, 2019 • 19min
Leveraging Thought Leadership | Jennifer Sertl | 179
Small and large organizations alike face a rapidly changing globally interconnected audience with diverse needs. Do you have a strategy and the leadership it takes to stay in constant transformation to meet those needs? Our guest Jennifer Sertl is Founder of Agility 3R, author of Strategy, Leadership, and the Soul and is deeply involved in contributing to her local Rochester and is a leader in Corporate Consciousness - the convergence of neuroscience and existential philosophy. Jennifer explains how pattern recognition plays a big part in her ability to transform as the needs arise. We discuss how Jennifer gets clients to identify the three most important strategies that zero in on what they do and create behavioral branding. Plus we discuss staying focused, getting the most out of Twitter, and valuing the abilities that come easy to you. Just like you have to zero in on what you do, you have to zero in on who you do it for. Peter talks more about getting laser focus on your target markets.
Dec 15, 2019 • 21min
Leveraging Thought Leadership | Content Marketing | 178
One of the most challenging parts of Thought Leadership is taking your content to market? Most Thought Leaders are experts at taking their ideas and presenting it in a way that will help people, but many have no experience in how to sell those ideas. In this episode we take a look back at some of the great advice our guests have given for Content Marketing! Nadia Bilchik walks us through why you need to have online credibility to validate your brand, how being available on multiple platforms will help with that and why your online presence needs to be crystal clear about what you do. Shep Hyken shares how you can use established platforms to give your content an edge and why going for a month to month subscription model might be better than getting a big one-time payment. Phil Gerbyshak tackles the challenge of marketing your speaking engagements. We discuss speaking for free but still extracting value, the importance of saying no thanks, some tips on what you should and should not include in your keynotes. If you are struggling to reach your target, let Thought Leadership Leverage bring their marketing experience to the table and help you find success.
Dec 12, 2019 • 20min
Leveraging Thought Leadership | Katy Kvalvik | 177
What would you do if you were in two consecutive accidents and had to rehabilitate your whole body? Even learn to walk again? Would you take that experience as an opportunity to create a blueprint for others to learn from your pain? That is exactly what our guest did! Katy Kvalvik is the founder of Southwestern Empowerment, creator of the Harmony Method, host of the Harmony Method podcast and a certified executive coach, board-certified health counselor, certified trainer of Neuro-Linguistic Programming, a certified yoga instructor, and business mentor. Katy joins us to share her journey to developing a flexible blueprint that can lead to healthier work-life harmony. Katy explains the process she took to make the program, the choices she made in how to present it, and the importance of establishing face to face contact with your clients. Something that is often forgotten in our online driven world. If you are looking for empowering tools and strategies to elevate performance in your home and work life this is the episode you are looking for. Katy spent a lot of time finding the right medium for her message. Peter shares some Market Strategy for helping you find the medium that is right for you.
Dec 7, 2019 • 17min
Leveraging Thought Leadership | Corbin Ball | 176
If you struggling to manage your time and increase your productivity you might want to consider using some new technology to get where you want to be. Our guest Corbin Ball is the founder of Corbin Ball & Co, one of the oldest firms dealing with meeting planning, tradeshow, and event technology. He has written literally hundreds of articles on the topic and was inducted into the Events Industry Council Hall of Fame in 2018. Corbin shares his passion for helping people understand complex ideas in fun and coherent ways. Peter asks Corbin about what speakers need to focus on while not on stage, methods you can use to get your name out there and how to transition your content to social media. If you want to stay a step ahead of everyone else in the event technology scene this is the episode for you! Corbin shares why niche marketing can help speakers stand out. In this video Peter shares some thoughts on Finding Your Niche.
Dec 5, 2019 • 21min
Leveraging Thought Leadership | Andrew Gottlieb | 175
Are you struggling to grow your online customer base, but tired of dealing with the same profit based marketers? Meet our guest Andrew Gottlieb! He is the Founder and CEO of No Typical Moments. A company not only focused on online customer acquisition but on working with companies looking to advance humanity and leave the world a better place. Andrew shares how he found the balance between profit and purpose. We discuss the key questions you need to ask when seeking to grow your online market and how being purpose driven can manifest itself in the clients you take, the people you hire and even the language you should use. Purpose is a large part of what drives our Thought Leadership. Peter shares some advice for what you can do if you are starting to lose faith in your business, mission, or passion?
Dec 1, 2019 • 21min
Leveraging Thought Leadership | R.T. Stokes | 174
Daily it feels we are under pressure to succeed and deliver results in the face of unprecedented challenges. Do you have a strategic plan in place to rise to the top and make a difference? Our guest R.T. Stokes is a certified high-performance coach, author of the Relentless Rise, and a well-known speaker. R.T. discusses how his three-part process of purpose, vision, mission come together to create a cycle of success. How you can use social media as a laboratory for research and not just broadcasting. Then we discuss publishing and how you can maintain better control of your book with self-publishing. If you are want help developing your purpose into meaningful life missions check out the Purpose Bound Playbook App! Plus we have some extra tips for grabbing your audience's attention on social media or in building other content.
Nov 23, 2019 • 23min
Leveraging Thought Leadership |Amy Woods | 173
How much of your time do you spend creating new content? Does the process of trying to keep fresh content on the growing number of online platforms have you feeling like you are spinning your tires? Maybe it's time to repurpose the content you have and get the most out of your energy. Our guest Amy Woods is the Founder and CEO of Content 10x, the author of Content 10x, the host of the Content 10x podcast and an expert in content repurposing. Peter and Amy have a candid discussion about how to squeeze your content for all it is worth! They delve into how you can take a single piece of content like a podcast and stretch it across various platforms and modalities to reach new audiences. They ask the question is it better to use the platform that is new and hot or stick with the method you are most comfortable with? Finally, we discuss the discipline it takes to stay on message and why consistency in schedule and message of the content you deliver is so important. We talked a lot about repurposing content, but we have a little more to say on the topic in this video that we actually repurposed!
Nov 21, 2019 • 23min
Leveraging Thought Leadership | Rocky Romanella | 172
We often have a tendency to push the small things off until they become larger issues that end up taking more of our time and energy. What can we do to tighten the lug nuts before they fall off? Our guest Rocky Romanella is the President & CEO of 3Sixty Management Services, author of Tighten the Lug Nuts and a top Keynote Speaker. Rocky talks to us about his book Tighten the Lug Nuts, how it came to be and how he found his voice in Joe Scafone. We discuss what sort of legacy you can leave behind, Rocky's transition from corporate executive to Thought Leader, plus we discuss tips for making your keynote a success. Diagnostics are a great way to make sure your Lug Nuts are tight! We have some advice for checking up on your diagnostics you'll find helpful.
Nov 17, 2019 • 22min
Leveraging Thought Leadership | Ginni Saraswati | 171
51% of the US population listen to podcasts. That is a massive audience you could tap into. With 750,000 podcasts out there how can you get your voice heard and not fall victim to "podfade"? Our guest Ginni Saraswati is an Award winning journalist, Founder of Ginni Media, and host of The Ginni Show podcast. When clients want to start a podcast Ginni asks "Why?" the answer to that simple question can help lay the groundwork for the frequency of your show and allows you to set reasonable goals. Plus Ginni and Peter discuss what metrics you should pay attention to, options for monetization, and tips for repurposing your content. We discuss the importance of repurposing content to maximize your reach. For more on the topic check out this video on repackaging your content.
