Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Jan 26, 2020 • 21min
Leveraging Thought Leadership | Eliot Marshall | 190
When you see a professional mix-martial arts professional you don't think "There is someone who has anxiety." The fact is most people have shortcomings or demons they need to overcome. Our guest Eliot Marshall is a former UFC fighter, co-owner and head instructor at Easton Training Center, host of the Gospel of Fire podcast and author of the Gospel of Fire. Eliot gets candid about his struggles with anxiety and having a complete breakdown. He shares how with the help of friends he built himself back up and is now taking the lessons he learned to help others. We discuss Eliot's podcast and how it's the perfect medium for a guy who really likes to talk and get to know people. A common struggle Thought Leaders need to overcome is Content Insecurity, check out this article to make sure Content Insecurity isn't destroying your work.
Jan 23, 2020 • 21min
Leveraging Thought Leadership | Adam Fridman | 189
Why are negative habits easier to build and what can we learn from them? Is it possible to use the very formula that we build negative habits with and flip it on its head to slowly build positive habits? Our guest Adam Fridman is the Founder of the digital marketing Mabbly - where exceptional cultures happen when people pursue purpose together. He is also the co-author of The Science of Story and Founder of Pro Habits - a positive psychology-based application that links professional habits to personal and organizational goals. Pro habits is a highly customizable application that can help you take your company values and make them actionable! Adam shares how authors, speakers, and consultants can use Pro Habits to help people create long-lasting change by taking micro-actions every day that help build positive habits. We discuss using similar principles social media uses to provide a shot of dopamine to keep you coming back and gamification techniques to keep you engaged. We share some further insight into the Secrets of Changing a Company's Culture that might help you determine why Pro Habits might be the tool you need if you are looking to change your company's culture.
Jan 19, 2020 • 20min
Leveraging Thought Leadership | John O'Grady | 188
There is no straight path to becoming a Thought Leader. Many come from careers where what they have learned can be applied to making content to help others. The question remains is the transition from those careers to Thought Leader easy? Today we talk with John O'Grady a West Point grad, former Army colonel, and distinguished combat leader who managed a 14.4 billion dollar portfolio for the US military. John shares with us the successes and struggles of transitioning into the Thought Leader space. We discuss the skills and experiences that he is using to build content and coach in the private sector. Plus John talks about the assumptions he had coming into his new career and the lessons he has learned. If you are starting the metamorphosis to Thought Leader, Peter shares the Three Things you'll need.
Jan 16, 2020 • 20min
Leveraging Thought Leadership | Ken "Mr. Biz" Wentworth | 187
Whether you are just starting your Thought Leadership practice or looking to expand you are going to need cash flow. Creating multiple revenue streams and being smart about where you spend your hard-earned income can be a challenge even for veterans in the field. Our guest Ken "Mr. Biz" Wentworth is the author of the best-selling books Pathway to Profits and How to be a Cash Flow Pro. He is also the host of the Mr. Biz radio show where he shares more than 20 years of experience with his listeners. Mr. Biz explains how someone who doesn't enjoy writing ended up with on the best-sellers list, plus he describes how you can extract value from your book by giving it away! Plus we talk about creating multiple price points for content to serve a wider clientele that you might not be able to reach otherwise. Right now Mr. Biz has an incredible offer for his Profit Program. If you are looking for a financial tune-up of your business this might be the solution you've been looking for. Getting your book on the best-seller list isn't an easy task, but we've got some great tips to help you get there.
Jan 12, 2020 • 19min
Leveraging Thought Leadership | Trust | 186
If you ask anyone how they feel about trust, you won't find anyone who is against it. Despite that becoming trusted and trusting others can be one of the hardest things to accomplish. Trust can not be measured on a chart or calculated in any ROI. In this episode, we discuss building trust with clients, partners, and your audience. Charlie Green is the Founder and CEO of Trusted Advisor Associates and as the author of The Trusted Advisor, he is well versed in the topic. He talks to us about going from product-centric to client-centric and the many benefits of having a client that trusts you. Jack Daly is the author of The Sales Playbook and leading speaker and trainer with more than 30 years of experience. Jack explains why you need to be passionate and get your ego out of the way. Plus we discuss the doors that open when you are able to build a trustworthy reputation with industry associations. Peter Shankman is the author of Faster Than Normal and living proof that having ADHD can be a blessing. You just have to learn to use your faster brain. Peter explains why we have to get into the heads of our audience and understand what they want. Then we can use that information to give them what they want and need, only then do we earn the privilege of our audience. If you want your audience to trust you, you'll need content that connects with them in an authentic and meaningful way. Check out this short video on content to Enlighten, Inspire, and Guide your audience!
Jan 9, 2020 • 21min
Leveraging Thought Leadership | David A. Fields | 185
When it comes to being a consultant it is a massive mistake to be a generalist. You might be able to widen your audience after years of being established but starting out you have to know your message, your audience, and their problems. David A Fields has plus years of experience include consulting, speaking and writing The Irresistible Consultant's Guide to Winning Clients. He has made a career of helping consulting practices become lucrative and lifestyle friendly. David shares his experience with us on what marketing you can do and what you MUST do. In addition, he explains why having your content solidified is vitally important and why if your core idea isn't easily repeatable then your message isn't clear enough. It can be easy to veer from your core message into topics that interest you. We share some thoughts on why you have to have message discipline and stick to an editorial plan.
Jan 5, 2020 • 23min
Leveraging Thought Leadership | Vince Poscente | 184
The landscape for being a keynote speaker has changed. Bureaus are being more selective and most speakers booking more than 50% of their engagements directly. With that in mind, do you have a distinct value proposition to attract new clients? Our guest Vince Poscente is an award-winning sales and marketing executive, one of only four people to be inducted into both the US and Canadian Speaker Hall of Fame, best-selling author of The Age of Speed, and an Olympic athlete. We discuss the state of bureaus and how you can create a good working relationship with agents. Vince tells us what the anatomy of communication is and how new speakers can use it to grab their audience and connect in an authentic way. Plus we discuss the power of video and tips for making effective marketing videos. In this episode, we talk about making a video trailer for your speaking. Check out these additional tips for making your Sizzle Reel Sizzle!
Jan 2, 2020 • 37min
Leveraging Thought Leadership | Best of 2019, Part 2 | 183
In this episode, we continue our look back at some of our favorite guests from 2019. Claude Silver is an emotional optimist who understands and respects the range of emotions we have as humans and sees the positive side of things guides us through how she teaches and inspires with her motto of One Team, One Dream. A simple concept many find difficult to grasp. Charlene Li is a best-selling author, respected speaker, and advisor. She shares with us how creating healthy disruption can lead to creative and meaningful growth. Plus she talks about how speaking goes with publishing and finding the right time to publish. Kara Goldin is the founder of Hint Inc a Healthy lifestyle company where Kara aligns her product with her Thought Leadership. She talks with us about launching a company in a different industry and finding a passion for what you do. Dr. Ivan Misner is known as the "Father of Modern Networking". He shares what the biggest changes to technology are and the advantages we have because of them. In addition, we delve into sorting out what content to give away and how being open with your content is attractive to the public. Daniel Pink is an award-winning, best-selling author and one of the world's most influential management thinkers. He tells us of how his journey started by simply raising his hand. He also shares how hard it is to write a book and the need to do whatever it takes to promote it. This episode is chalked full of great stories and advice. We hope you enjoy it and are excited about the guest we have planned for 2020!
Dec 29, 2019 • 41min
Leveraging Thought Leadership | Best of 2019, Part 1 | 182
As 2019 comes to a close we look back at some of the best guests we've had on Leveraging Thought Leadership and the incredible advice they've shared with us. Marshall Goldsmith shares with us his incredible story of how he became the World's #1 Thought Leader. From his story, he talks about the things you can do to find your own success. Volunteering, being clear on your mission, and building a strong brand are just some of the topics we discuss. Ken Blanchard is the best-selling author of more than 60 books and one of the most influential leadership experts in the world. Ken tells us why books need to be easy to read and simple to use. Plus we discuss taking your book to various modalities to reach a larger audience. Stephen M.R. Covey is the co-founder of CoveyLink and a sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and high performance. Stephen helps us figure out what market and modalities to take our content to and how you can meet your margin by finding your mission. Brian Solis is the award-winning author of Lifescale, a groundbreaking book that examines the effects of technology on our everyday life. Brian discusses how his research into why he was losing focus and creativity led him in an entirely new direction. Jeffrey Hayzlett is the host of C-Suite with Jeffrey Hayzlett and a leading business expert. He gives a lesson on which metrics to follow and how to find meaning in them. In addition, he presents us with some wise words on getting booked as a speaker and how to make your client's life easier.
Dec 26, 2019 • 18min
Leveraging Thought Leadership | Dave Kerpen | 181
It can be easy to get frustrated and disappointed when you don't see early results from your investment of time and money into social media platforms. Growing your audience can be a slow process. You have to determine what your audience wants and what is going to help them. Figuring out these key factors can create an incredible platform you can use to launch any product. Our guest this week is a master of building networks and delivering quality content. Dave Kerpen is a serial entrepreneur who co-founded Apprentice a platform that connects entrepreneurs and CEOs with ambitious college students seeking real-world experience. He is also the Founder of Likeable Local a business that helps small business transform through the power of social media. If that isn't enough Dave is the author of the best-selling books Likeable Social Media and The Art of People, and is a globally-recognized keynote speaker. Dave doles out guidance for how you can build your platform and find your tribe and how you can use that platform to push your Thought Leadership to thousands of people. He walks us through the cadence for posting content and why you should feel obligated to repackage and repost your content often. If you have thousands of followers on a platform you need to understand that less than 5% of them will see the content you post. For this reason, you need to repost and repackage your content. Check out this video where Peter shares why you need to Repurpose Content for New Business Opportunities.
