Leveraging Thought Leadership Leveraging Thought Leadership | Vince Poscente | 184
The landscape for being a keynote speaker has changed. Bureaus are being more selective and most speakers booking more than 50% of their engagements directly. With that in mind, do you have a distinct value proposition to attract new clients?
Our guest Vince Poscente is an award-winning sales and marketing executive, one of only four people to be inducted into both the US and Canadian Speaker Hall of Fame, best-selling author of The Age of Speed, and an Olympic athlete.
We discuss the state of bureaus and how you can create a good working relationship with agents. Vince tells us what the anatomy of communication is and how new speakers can use it to grab their audience and connect in an authentic way. Plus we discuss the power of video and tips for making effective marketing videos.
In this episode, we talk about making a video trailer for your speaking. Check out these additional tips for making your Sizzle Reel Sizzle!