Leveraging Thought Leadership
Peter Winick and Bill Sherman
Welcome to the Leveraging Thought Leadership podcast, a beacon illuminating the paths and possibilities of thought leadership. With your guides, Peter Winick and Bill Sherman, we will embark on a journey into a captivating world where ideas converge with strategy and insight.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Where will thought leadership take you?
In each episode, we engage with thought leaders from diverse backgrounds. Whether it's professional keynote speaking, writing your own thought leadership book, investigating the niche expertise of specialized consultants, or crossing mental swords with distinguished academics, our guests collectively paint a vivid mosaic of thought leadership's multifaceted potential.
Through nuanced perspectives and rich experience, our talented co-hosts aim to offer you views of the ways independent thought leaders navigate success, elevate talent, and change company culture – while simultaneously examining how organizations harness the power of thought leadership to catalyze innovation and nurture sustainable growth.
Peter Winick is your guide through the realm of independent thought leadership. For the past two decades, he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business to business sales of thought leadership products. Peter is the Founder and CEO of Thought Leadership Leverage. His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers' Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
With a keen eye for detail, he delves into the intricacies of crafting personal brands, fostering genuine engagement with audiences, and expertly monetizing one's expertise. From the artistry of crafting keynote speeches that resonate with audiences to the strategic deployment of bestselling books as conduits for inspiration and insight, Peter's guests offer a treasure trove of strategies for creating value and impact and driving revenue through thought leadership.
Bill Sherman specializes in the exploration of organizational thought leadership. He examines how companies conceive, curate, and deploy thought leadership initiatives, and how those initiatives benefit the orgs and the people who work within them. Bill listens to the stories and advice of industry leaders and their triumphs within the competitive business landscape. Whether through the dissemination of white papers that shape industry discourse, webinars that educate and engage, or insightful executive blogs that offer thought leadership at the highest echelons of corporate governance, Bill's guests provide illuminating perspectives on the evolution of organizational thought leadership and its pivotal role in shaping industry paradigms and perceptions.
Bill concentrates on organizational consulting and business expertise, investigating organizational thought leadership and its effects, from instructional design and learning product development to marketing strategy and execution, to organizational development and transformational consulting. He enjoys working with business leaders, speakers, authors, academics, and other consultants, connecting their ideas organizational platforms and enterprise-ready product development.
As the series unfolds, Peter and Bill will lead us through a nuanced exploration of the latest trends and advancements in thought leadership. From the transformative impact of technology on communication and collaboration to the evolving preferences of consumers in an increasingly digital marketplace, they will dissect the shifting landscape with precision and insight. Moreover, they will shine a spotlight on emerging modalities that are reshaping the contours of thought leadership, from the ascendance of virtual events as a cornerstone of engagement to the growing influence of social media platforms as conduits for thought dissemination and audience interaction. Through their discerning analysis, they will reveal how thought leaders can adeptly harness these trends to amplify their reach, captivate new audiences, and maximize their influence in an ever-evolving business environment.
Whether you find yourself at the height of your career as a seasoned thought leader, or whether you stand at the threshold of possibility as an aspiring entrepreneur, the Leveraging Thought Leadership podcast offers an enriching voyage of discovery.
Join us as we unravel the enigmatic secrets to success in the vibrant realm of thought leadership, where ideas have the power to shape perceptions, drive change, and inspire action. Together, let us explore how you, too, can engineer value, evoke impact, and cultivate revenue through the sheer power of your ideas and expertise.
Welcome aboard.
Episodes
Mentioned books
Nov 15, 2018 • 24min
Leveraging Thought Leadership With Peter Winick – Episode 70 - John Murphy
Having a coach is a must have for any senior executive who is ambitious to really leverage themselves and leverage the team they have. John Murphy, executive coach and owner of John Murphy International joins Peter to share the power of having a coach, how you can tell if a client is going to be a good fit,and why you need to be the walking embodiment of of the values that are core to your organization. Check out more of John's content: http://www.johnmurphyinternational.com/leveragingthought/
Nov 13, 2018 • 23min
Leveraging Thought Leadership With Peter Winick – Episode 69 - James Kelley
When faced with adversity you need to be accountable for what happened but also look for the lesson to be learned from it. James Kelley, a professor at United Arab Emirates University and author of "The Crucible's Gift" shares his knowledge on how those who can embrace their adversity thrive better as a leader. Together James and Peter discuss building digital content and how you can set yourself apart from the rest of the market.
Nov 8, 2018 • 23min
Leveraging Thought Leadership With Peter Winick – Episode 68 - Vicki Halsey
When delivering content you need to energize the learners who will go out and leverage their strengths and build relationships based on the content. Vicki Halsey, Vice President of Applied Learning at The Ken Blanchard Companies and author of "The Hamster Revolution" and "Brilliance by Design" joins Peter to share why teachers should only spend 30% of their time speaking and 70% of the time listening to students. If you want to know how to deliver content and have learners be engaged this is a must listen episode.
Nov 6, 2018 • 18min
Leveraging Thought Leadership With Peter Winick – Episode 67 - Amy Radin
When starting out as an author it can be a good idea to reach out to other authors for tips on getting started. Amy Radin, Marketing and Innovation expert and author of "The Change Makers Playbook" joins Peter to discuss the process of writing her first book and what she learned along the way. In addition they share their knowledge on marketing, pricing, and content development in this must listen episode!
Nov 1, 2018 • 22min
Leveraging Thought Leadership With Peter Winick – Episode 66 - Barbara Cave Hendricks
In the past the initial marketing push for your book came from the publisher. Now you have to create your own marketing campaign. Barbara Cave Henricks, Founder of Cave Henricks Communications and author of "Mastering the New Media Landscape" gives us her expertise on the mistakes people make launching their book, how your should prepare now for the book you might write in the future, and how to set your expectations before you book launch.
Oct 30, 2018 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 65 - Jackie Woodside
In the content business there are only three ways to make more money. Do more of what you are doing. Do more of what you are doing at a higher price point. Or digitise and scale your content. Jackie Woodside, radio and TV personality, Tedx speaker and author of "Calming the Chaos" and "Time for Change" joins Peter to discuss expanding her profits, getting better traction in the market place, and having to do the parts of the business you might not love.
Oct 25, 2018 • 17min
Leveraging Thought Leadership With Peter Winick – Episode 64 - Guy Pierce Bell
What makes a healthy business tick? Why do some businesses get off track, fall out of line and have missteps that become patterns? Guy Pierce Bell, author of "Unlearning Leadership" and accidental Thought Leader joins Peter to discuss how to keep your business healthy, where innovation happens, and how to prepare after you've booked a speaking engagement. If you want a better understanding of Guy's adventures from musician to Thought Leader be sure to listen in.
Oct 23, 2018 • 26min
Leveraging Thought Leadership With Peter Winick – Episode 63 - Chip Conley
What does it mean to be a modern elder? And do you need one in your workplace? Or are you one already? Chip Conley, Founder of the Modern Elder Academy, Head of Global Hospitality and Strategy at Airbnb and author of "Emotional Equations", "Peak", and his newest book "Wisdom at Work" joins Peter to discuss the concept of a Modern Elder, how age diversity is important in the work place, tips for writing a book, and finding your audience. This episode is overflowing with great advice be sure to listen in!
Oct 18, 2018 • 19min
Leveraging Thought Leadership With Peter Winick – Episode 62 - Scott Eblin
What does it take in terms of managing yourself, leveraging your team, and engaging your colleagues for leaders to be fully at their best? Scott Eblin, President of the Eblin Group and author of "The Next Level" and "Overworked and Overwhelmed" joins Peter to discuss how a book can be one channel for a set of ideas but can become the foundation for your entire business for years to come.
Oct 16, 2018 • 20min
Leveraging Thought Leadership With Peter Winick – Episode 61 - Lisa Nirell
People tend to learn differently today than they did in the past. How do content providers cater to the new generation to ensure what they put out is digestible by today's market? Lisa Nirell, founder of Energize Growth and author of "The Mindful Marketer" and "Energize Growth Now" discusses how to make your content for various modalities, the benefits of partnering with LinkedIn, and the power of community! If you have content and want to connect with the current generation don't miss this episode!
