In Before The Lock

Erica’s Mom, Donna, joins Brian on this extra-special birthday episode to talk about an award Erica won in high school, her history as a criminal mastermind, and how the daughter of a dentist became addicted to candy. Happy Birthday, Erica! 🥳

Expanding the number of use cases your community addresses beyond Support. Community Industry News: Sarah Wylie joined 6sense as Communities Marketing Manager Lauri Wansley joined HubSpot as Senior Manager, Community Managers  Karina Meza was promoted to Community Manager at Fiverr Amanda Petersen joined Siemens as Community Innovation and Incubation Lead Angela Keck joined Understood as Senior Community Manager Saumya Bagga was promoted to Manager, User Community Support at G2

“How do you rebuild trust in a community where trust has been shattered?” — Cole Zerr

Erica and Brian explore Zendesk and Atlassian community landing pages. Community Industry News: Katharina Koidl joined Equalture to run Community & Events Emily Lakin was promoted to Head of Creator Community at Patreon Yurii Lazaruk joined CodeControl as Community Manager Ramona Hategan joined Nordcloud as Community Manager Punnya P joined Gurucul as Manager of Online Global Communities Grace Cheung was promoted to Sr. Manager, Community & Social at Lattice Danny Wurst joined Atmosfy as Head of Community Lorena Seco de Herrera Ortega joined Quantexa as Senior Community Manager Kristian Ugguccioni joined Goose Chase as Head of Community Combo home pages: Zendesk Atlassian Aftershow: #vanlife jessica.over.yonder

“How do you handle 'turning off' when your community is always on?” — Alex Angel

How to bring Thought Leadership into your community to expand your reach, engage senior personas, and inject your perspective into an industry. Community Industry News: Brittany Edwards joined NinjaOne as Technical Content and Community Manager Tracy Maurer joined LumApps as Customer Community Manager Ricardo Navaro joined Stripe as Developer Community Marketing, Global Lead Jami Diaz joined LG NOVA as Sr. Manager, Ecosystem Community Thought Leadership + Community: Community Club Alteryx Culture Amp Hubspot Drift Marketing Nation Salesforce

“What are your thoughts on an in-person Community summit? When is a good time in the Community lifecycle to consider hosting one? What benefits/ROI do you expect from it?” — Lauren

Guests discuss building successful advocacy programs, the benefits of super user programs and different levels of rewards, advocates and experts in beta tests and feedback, the importance of community programs, and share amusing stories about unpredictable Colorado weather.

“How do you see the role of email in connecting with your community? And how do you see it changing?” – Hannah Whalen

“How can you gauge the 'health' of a community? What indicators or behaviors do you look for?” – Jessica Erhart