Guests discuss building successful advocacy programs, the benefits of super user programs and different levels of rewards, advocates and experts in beta tests and feedback, the importance of community programs, and share amusing stories about unpredictable Colorado weather.
Tracking advocate activities ensures value recognition and prevents burnout.
Distinguishing between advocates and experts helps tailor advocacy programs effectively.
Centralized advocacy programs enable better coordination with marketing initiatives.
Deep dives
Tracking Advocacy Activities
Tracking the activities of advocates is crucial to know the value they provide and reward them accordingly.
Protecting Advocates from Overuse
Put limits on the activities advocates can do to prevent burnout and ensure their voices don't become stale.
Syncing Advocacy with Marketing at a Global Level
Having a centralized advocacy program allows for better coordination with other marketing initiatives across the company.
Differentiating between advocates and experts
The podcast episode explores the difference between advocates and experts and their role in advocacy programs. Advocates are individuals who are positive and supportive of a brand, while experts possess knowledge and expertise in a specific area. The episode highlights the importance of integrating advocacy programs with CRM tools to track advocates' activities and demonstrate their impact on business goals.
Various opportunities for advocates
The episode discusses different opportunities and activities that can be offered to advocates. These include guest blogging, reference calls, beta tests and feedback, product reviews, and the creation of a library of quotes and media assets. The podcast emphasizes the need to align these activities as valuable opportunities for advocates, rather than burdensome tasks, in order to foster genuine engagement and enthusiasm.