
🔓 72: People who say nice things
In Before The Lock
Advocates and Experts in Beta Tests and Feedback
This chapter discusses the relationship between advocates and experts in beta tests and feedback. It highlights the different layers and levels in an advocate program and the importance of advocates providing feedback on both the product and the company's processes. The chapter emphasizes the value of advocates being involved in beta tests and having access to new products to establish their expertise in the industry.
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