Guests discuss building successful advocacy programs, the benefits of super user programs and different levels of rewards, advocates and experts in beta tests and feedback, the importance of community programs, and share amusing stories about unpredictable Colorado weather.

Marjorie Anderson discusses how PMI serves its community of project management professionals, the history and evolution of the PMI Community, creating spaces and a mentoring program for a balanced community, engaging the community and measuring business objectives, balancing community and business value, tracking metrics and reporting for community progress, strategies for engaging people in virtual events, and defining community and favorite resources.