[Greatest Hits] How Project Management Institute Serves 1M+ Members w/ Marjorie Anderson
Jan 31, 2022
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Marjorie Anderson discusses how PMI serves its community of project management professionals, the history and evolution of the PMI Community, creating spaces and a mentoring program for a balanced community, engaging the community and measuring business objectives, balancing community and business value, tracking metrics and reporting for community progress, strategies for engaging people in virtual events, and defining community and favorite resources.
Adequate planning, promotion, and incorporating engaging elements are crucial for running a successful virtual event.
Encouraging user-generated content fosters knowledge sharing and contributes to community engagement.
Regularly reassessing content focus, seeking feedback, and generating thought-provoking discussions maintain community engagement.
Deep dives
Planning and Preparation are Key for Successful Virtual Events
To run a successful virtual event, adequate planning and preparation are crucial. Giving yourself enough time to plan and promote the event, developing engaging content, and ensuring accessibility for your audience are essential factors to consider. Additionally, incorporating engaging elements like breakout sessions, networking lounges, and interactive Q&A sessions can enhance the overall virtual event experience. Collaboration with other departments, such as marketing and social media, can also contribute to the success of the event by reaching the target audience effectively.
User-Generated Content Fosters Engagement and Knowledge Sharing
Encouraging user-generated content plays a significant role in keeping the community engaged. Allowing community members to share their best practices, experiences, and lessons through webinars, articles, blogs, and other mediums fosters knowledge sharing and creates a sense of contribution. Furthermore, ensuring a variety of content topics and formats prevents duplication and provides fresh and valuable information to the community.
Continuous Adaptation and Relevance
Staying attuned to the evolving needs and interests of the community is crucial for maintaining engagement. This includes regularly reassessing the focus and relevance of the content being offered and adjusting accordingly. Actively seeking feedback, employing dedicated forums, and generating thought-provoking discussions beyond the community's core topics are effective strategies to keep members engaged and connected.
Building Bridges and Collaborating within the Organization
Building strong relationships and collaborating with different departments in the organization is vital. By working closely with teams such as marketing, social media, and events, community professionals can align their efforts, enhance visibility, and promote events and content effectively. These collaborations can also lead to valuable insights and resources to support community initiatives.
Member-Centric Mindset Aligned with Organizational Goals
Maintaining a member-centric mindset forms the foundation of successful community endeavors. While considering the needs and aspirations of the community members, it is essential to also connect these objectives with the organization's overarching goals. Striking a balance between member care and delivering value to the organization supports long-term engagement and sustainable growth.