Masters of Community with David Spinks
[Greatest Hits] How Project Management Institute Serves 1M+ Members w/ Marjorie Anderson
Jan 31, 2022
Marjorie Anderson discusses how PMI serves its community of project management professionals, the history and evolution of the PMI Community, creating spaces and a mentoring program for a balanced community, engaging the community and measuring business objectives, balancing community and business value, tracking metrics and reporting for community progress, strategies for engaging people in virtual events, and defining community and favorite resources.
58:18
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Quick takeaways
- Adequate planning, promotion, and incorporating engaging elements are crucial for running a successful virtual event.
- Encouraging user-generated content fosters knowledge sharing and contributes to community engagement.
Deep dives
Planning and Preparation are Key for Successful Virtual Events
To run a successful virtual event, adequate planning and preparation are crucial. Giving yourself enough time to plan and promote the event, developing engaging content, and ensuring accessibility for your audience are essential factors to consider. Additionally, incorporating engaging elements like breakout sessions, networking lounges, and interactive Q&A sessions can enhance the overall virtual event experience. Collaboration with other departments, such as marketing and social media, can also contribute to the success of the event by reaching the target audience effectively.
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