In Before The Lock cover image

In Before The Lock

Latest episodes

undefined
Sep 13, 2022 • 1h

🔓 89: To delete or not to delete

How to handle the archiving of old, outdated, and irrelevant content from your community. Community Industry News: Work with Brian Work with Alex Angel Work with Noele Flowers Maria Ogneva was promoted to Sr. Director, Community and Customer Marketing at Invoca Andrew Mishalove joined Matillion as VP, Community Michael Pascucci joined Validity, Inc as Sr. Manager, Online Customer Community Mike Rizzo joined Stack Moxie to assist with community Francis Murphy joined Braintrust as Vice President, Community and Social Adrian Speyer’s upcoming book
undefined
Sep 6, 2022 • 5min

🧵 88: A part of who they are

“What are some crucial qualities of a community leader? Do you suggest promoting from within and how do I know who to target?” — Kelly Klein
undefined
Aug 30, 2022 • 1h 17min

🔓 87: Acceptable trash talk

Erica and Brian take a close look at how to create compelling community user guidelines. Community Industry News: Evan Patterson joined tender.ai as Head of Community & Partnerships Lizzie LaCour joined Softr as Community Lead Gabrielle Leith joined Grapevine as Community Manager Paola Johnson was promoted to Director, Community and Customer Advocacy at Thoughtspot Kristen Meren joined TalkBase as Community Manager Jessica West joined Temporal Technologies to manage Developer Relations and Community Caroline Valitutto joined Well Traveled as Community Manager Stephanie Salsini joined G2 as Community Manager Matt Cross joined Pros & Content Community as Community Manager Community User Guidelines: Xbox Gong Sephora Nanit terms and participation guidelines Flickr
undefined
Aug 23, 2022 • 6min

🧵 86: It’s all about culture

“Are there certain company characteristics that are indicators whether a community will have a higher chance of success?” — Brian Koffler
undefined
Aug 16, 2022 • 1h 3min

🔓 85: A map of your brain

Erica and Brian dive deep on how to translate your strategy into action. Community Industry News: Danhel Fajardo joined Vyond as Senior Community Specialist Jephtah Abu joined AhoyConnect as Product Community Manager Krystal Wu joined OpenSpace as Sr. Community Program Manager Dani Weinstein joined SAP as Director, Community Strategy Jennifer Hudnet was promoted to Sr. Community Manager at Salesforce Karolina Linda was promoted to Director of Community Management at Dynatrace Sabrina Hockett was promoted to Manager, Community Advocacy and Marketing at Mulesoft Aaron Weiss joined Procore Technologies as Senior Community Manager  Corey Denis was promoted to Head of Community, Social, Content - Small Business, CS at Intuit Anne Traeger Young was promoted to Director, Trailblazer Community Strategy and Operations at Salesforce Julieta Cygiel joined Venafi as Community Manager Oana Filip joined Pixieset as Communication and Community Manager Carmelito Bauer joined ZAM as Contractor Associate Community Manager Nicole Long joined Campus Founders as Community Manager Commsor, Insided, and Gainsight have partnered to launch a new FREE on-demand course on how to drive customer success through community Translating Your Strategy To Action Asana, Monday, Trello, Microsoft Project, Smartsheet, Quip Aftershow: Community Life #3 with Brian Oblinger Having fewer kids will not save us from climate change - Vox 
undefined
Aug 9, 2022 • 8min

🧵 84: Don’t expect miracles

“What are the biggest things you tell companies to watch out for when they come to you with the idea of ‘I want to launch a customer community’ for the first time?” — Udit Lakhotia
undefined
Aug 2, 2022 • 1h 4min

🔓 83: Expert elitism

Erica and Brian explore how Autodesk, Splunk, and Salesforce built pages for their superuser programs. Community Industry News: DL Grant joined Commsor as Community Operations Manager Isabel Ruiz joined Mews as Community Manager Cody A. was promoted to Community Support Specialist at Reddit Mike H. was promoted to Community Engagement Manager at Reddit Leah Knowles joined Vanta as Community Lead Thea Silayro joined G2i as Community Manager Melissa Ly joined Auditboard as Community Manager Emily Hanssen Arent joined Hibob as Head of Community Jessica Hobbs joined CMX as Director of Community Programming Community Launch Guide — now in German! Superuser Program Pages: Autodesk Expert Elite Program SplunkTrust Salesforce MVPs
undefined
Jul 26, 2022 • 7min

🧵 82: A room full of mercenaries

“NFT and Web3 communities: does financial incentive dilute the sense of community? Is financial incentive/interest a good 'common interest'?” — Ilker Akansel
undefined
Jul 19, 2022 • 46min

🔓 81: I love a good seasonal engagement program

Erica and Brian explore how OpenSpace and Guru delivered great engagement programs. Community Industry News: Valentina Ruffoni joined Disciple Media as Community Experience Lead Caroline Park joined Atlassian as Senior Manager, Community Engagement Kristie Presten joined Tasktop as Community Manager Carla Doty was promoted to Community Director at Yelp Celina Zamora joined ServiceNow as Community Engagement Manager & Strategist Shane Whaley joined FareHarbor as Head of Community Ben Garrison joined Zscaler as Technical Moderator and Knowledge Manager Katie Ray joined metadata.io as Head of Community Kimberly Ndola joined Wonder as Community & Content Strategist Cat Martinez joined Twilio as Principal Developer Community Engagement Manager, Developer Programs Donna Nicholson was promoted to Community Engagement Manager at Reddit Melodie Malfa was promoted to Senior Community Manager at Yelp Erin H was promoted to Community Engagement Manager at Reddit Clare Stager joined Seed Health as Employee Experience and Internal Community Manager Nicola Lyons was promoted to Head of Community at Andela Engagement Programs: OpenSpace Easter Egg Hunt The 12 Days of Guru
undefined
Jul 12, 2022 • 4min

🧵 80: Get aligned

“How best to approach when you work for an org that already has a wider community - but you're asked to build a secondary community for something more niche? The wider community is managed by a different department than yours, also.” — Gabrielle Leith

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode