

Business of HYPE
HYPEBEAST
Business of HYPE is a limited interview series hosted by Creative Director and Founder of Awake NY, Angelo Baque. The conversations dive into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of streetwear culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way.
As always, thank you for tuning into Business of HYPE. Please don't forget to rate, comment and subscribe.
As always, thank you for tuning into Business of HYPE. Please don't forget to rate, comment and subscribe.
Episodes
Mentioned books

Jul 29, 2018 • 1h 24min
Samuel Ross of A-COLD-WALL*
Samuel Ross is the founder of A-COLD-WALL* . In this episode, jeffstaple visits the designer in London to discuss his career trajectory thus far, from trading Instagram follows with Virgil Abloh, to working as a top designer at DONDA, and finally moving onto his brand full-time.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Jul 22, 2018 • 1h 44min
Shirt - Rapper, Artist, Maker of Things
Shirt is a rapper, artists and maker of things. He talks at length about navigating the music industry, signing to Jack White's label, his bootlegged adidas x Nike project, parlaying a master's degree and so much more.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Jul 16, 2018 • 31min
Live at WeWork Creator Awards
jeffstaple hosts a panel discussion on disruption in creative culture with designer Benny Gold, Boss Babe founder Natalie Ellis and dancer/fashion designer Dusty Button.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

Jul 9, 2018 • 1h 10min
Mike Shinoda of Linkin Park
Linkin Park frontman Mike Shinoda opens up about Chester’s passing, while discussing the band’s origins. His career is one of many highlights. Linkin Park’s massive success at the turn of the century earned Shinoda a place on the pop pantheon: the group’s debut, Hybrid Theory, is one of the last albums to go Diamond; their genre-bending Collision Course project with JAY-Z earned the group Grammys, critical acclaim, and street cred with rap listeners.
Shinoda also opens up about his roots as a graphic design student at the Art Center. Shinoda explains that while LP (then known as Hybrid Theory) was still getting off the ground, Shinoda was handling art direction and design for acts like Styles of Beyond, who would later play a key role in Shinoda’s hip-hop side project, Fort Minor. So tune into the Season 2 opener.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Jun 17, 2018 • 1h 13min
jeffstaple: Ask Me Anything Episode
On this week's episode of Business of Hype With jeffstaple, our host answers some of your questions on this AMA. He goes long on the Pigeon Dunks, its haters, and the nitty-gritty business savvy behind the streetwear industry.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our channel, as well as HB•R and MIC/LINE.

May 18, 2018 • 39min
ICYMI: The Business of HYPE With jeffstaple, Episode 1: Hiroshi Fujiwara of fragment design (REDUX)
While Business of HYPE takes a brief hiatus, revisit our interview with the fragment design head honcho where he explains how he makes lightning strike twice, over and over again.
This episode contains references to the following:
(02:28) Undercover (02:29) Louis Vuitton (02:50) Fragment Watchband (04:15) Headporter (04:16) GoodEnough (07:19) Park-ing Ginza (07:20) Pool Aoyama (07:45) Jun Japan Corporation (12:13) Balmuda (12:37) Bonjour Records (12:48) WTaps (12:50) Vanquish (12:51) Burton (12:54) Retaw (13:29) Honeyee.com (13:33) Ring Of Colour (16:06) Kiyonaga / Soph (16:07) Hiroki Nakamura / Visvim (20:06) Sk8thing (20:52) Sacai (22:26) Starbucks (22:28) Levi’s (24:33) Nike HTM Court Force (24:36) Nike HTM Sock Dart (30:30) Hiroshi’s Hometown, Ise, Japan (32:56) A Cold Wall (33:53) StockX.com

May 6, 2018 • 1h 16min
The Shoe Surgeon
Dominic Chambrone, better known as the Shoe Surgeon opens about how he went from a counterfeiter to the customizer of choice for celebrities like Justin Bieber.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Apr 29, 2018 • 1h 29min
Levi Maestro
Levi Maestro is a videographer, consultant and social media jack-of-all-trades. In true early adopter fashion, Maestro has since migrated from platform to platform, consulting brands as he goes, designing and steering brands with his agency becomb. He’s pitched TV shows and new media ideas and even had his own show, The Maestro, on FOX Sports for a minute. Over the course of this conversation, Levi explains how his career is a combination of “speaking things into existence and pure luck.”
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Apr 22, 2018 • 1h 7min
James Jean
Illustrator and artist James Jean explains how he made the leap from comic book covers to galleries worldwide.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Apr 15, 2018 • 51min
Yoon Ahn of Ambush
Yoon Ahn of Ambush talks about breaking into the industry from Dior and beyond. Yoon Ahn is a bit of a polymath: her duties have ranged from music packaging to jewelry design and everywhere in between, but it is her consistent work ethic that have made her stand out across the board.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.