

Business of HYPE
HYPEBEAST
Business of HYPE is a limited interview series hosted by Creative Director and Founder of Awake NY, Angelo Baque. The conversations dive into the successful careers of well-known creatives, brand-builders and entrepreneurs from various corners of streetwear culture. We learn about the realities behind the dreams they’ve built with encouraging words of advice peppered along the way.
As always, thank you for tuning into Business of HYPE. Please don't forget to rate, comment and subscribe.
As always, thank you for tuning into Business of HYPE. Please don't forget to rate, comment and subscribe.
Episodes
Mentioned books

Apr 1, 2018 • 6min
Season 2 Teaser
Get a taste of some highlights from the upcoming season of HYPEBEAST Radio's The Business of HYPE With jeffstaple. Featuring artist James Jean, vlogger Levi Maestro, Yoon from Ambush, celebrity jeweler Ben Baller, and Dominic Chambrone, AKA The Shoe Surgeon. Business of HYPE airs Sundays on HypeRadio.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Mar 25, 2018 • 59min
Melody Ehsani
Designer Melody Ehsani explains how she broke into Fairfax's infamous boys' club. On this week’s episode, Jeff sits down with Melody Ehsani at Sole DXB in Dubai to discuss how she navigated her career to become a namesake in the streetwear world.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Mar 18, 2018 • 1h 20min
Mike Cherman, ICNY & Chinatown Market
Mike Cherman is the founder of ICNY and Chinatown Market. Despite his myriad contributions to streetwear, Mike’s working hand was largely invisible. Much of his work is instantly recognizable, though: he designed all of KITH’s branding from the box logo to the Just Us branding, for Ronnie Fieg. Much of the early A$AP Worldwide gear was Mike’s work, too.
"People say your brand dies when you go to Urban," Mike Cherman says, "Enjoy making no money for the rest of your life. I've been in Urban since the first collection. So if that means I'm dead, I've been dead since day one."
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Mar 11, 2018 • 1h 18min
Michael Camargo of Upscale Vandal
Michael Camargo of Upscale Vandal explains why doesn't have interns, why he bought the house he grew up in, and why everything really is Pusha T.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Mar 10, 2018 • 6min
Season 1 Teaser
Here are some highlights from Season 1 of HypeRadio's The Business of HYPE With jeffstaple. Featuring Hiroshi Fujiwara, Sarah Andelman, Ben Baller, Aaron Levant, Melody Ehsani, and Michael "Upscale Vandal" Camargo. Business of HYPE airs Sundays on HYPEBEAST Radio.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Mar 4, 2018 • 1h 6min
Aaron Levant, Agenda & ComplexCon
jeffstaple, entrepreneur Aaron Levant explains how he moved from graffiti to the streetwear world, and his attitude of 'oppositional defiance.'
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Feb 25, 2018 • 47min
Sarah Andelman of colette
On the second episode of Business of HYPE, jeffstaple sits down Sarah Andelman —the petite mastermind behind the French concept store colette. Sarah and her mother, the storefront’s namesake, created a singular experience at 213 Rue Saint Honoré: a singularly curated collection of everything from clothing, tech, art and design paraphernalia with new window displays that popped weekly. “Before colette,” wondered Hiroshi Fujiwara, “was there ever any reason to visit Paris?”
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Feb 11, 2018 • 38min
Hiroshi Fujiwara of fragment design
On the Season 1 premiere of Business of Hype With jeffstaple, Hiroshi Fujiwara explains how he makes lightning strike twice. As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE.
As always, thank you for tuning into HYPEBEAST Radio and Business of HYPE. Please don't forget to rate, comment and subscribe to our other shows MIC/LINE, The Anthropology, The HYPE Report and HYPETALKS.

Feb 9, 2018 • 58min
HB•R: Announcing Our New Radio Series, 'Business of HYPE' Hosted by jeffstaple
The streetwear OG goes long on everything Staple, except the Pigeon Dunk.

Jan 28, 2018 • 58sec
Introducing: Business of HYPE
From HYPEBEAST Radio, we introduce our newest podcast, Business of HYPE. Hosted by streetwear veteran, sneaker connoisseur, designer and founder of Staple Design, jeffstaple dives into an immersive conversation with some of the industry's biggest names. Tune in every Sunday. For more info: https://hypebeast.com/radio