Packaging Unboxd and The People of Packaging team up to unbox the $150 bottle of Gold Fashioned from Sunday's finest along with Co-founder Robert Haynes and Damiane Nickles. Color, materials, production processes, as well as why each design decision was made is explained in this episode as we enjoy ourselves a few Gold Fashions.  Learn how delayed gratification designed into packaging can increase consumer anticipation and drive brand affinity. Or how panels in packaging can be used to tell an excitement creating story. Packaging design is critical when designing packaging for alcohol and ready to drink market as it allows the server to feel special and enjoy the process of unboxing the bottle in their own special way. Episode links: Order your own Sunday's Finest Gold Fashion here Listen to Adam Peek's People of Packaging Podcast here Connect with Evelio on LinkedIn and learn more about packaging design here ***

What is B Corp Certification? Should design agencies get B Corp certification? And what are the benefits, or why should you get B Corp certified? Here Design, shares all of these answers and helps us understand why you should consider B Corp certification for your future. Episode Links: B Corp Certification Here Design - - - 

In Time Re:Imagined, three incredibly rare whiskies, the Glenfiddich 50, 40, and 30 Year Old single malts are uniquely presented as bespoke art, conceptually designed and created by Here Design. Each expression links back to an individual liquid story and technical truth by representing different types of time; Simultaneous, Cumulative and Suspended. A $50,000 product doesn't have to compete on shelf with other luxury goods, you know if you can afford it and you want it, you're going to get it. So what does luxury packaging actually deliver? A dream.  Here Design explains how their team looked beyond the product to the promise of the brand and the one true luxury, time. Time was the brief and concept being made physical without gimmicks or gold plating. Here Design focused on the layers of stories told over time, the weather patterns that occurred while the whiskey sat in barrels for 50 years. capturing all of that data and allowing it to shape the narrative and packaging.  What you get with Glennfiddich Time: Reimagined is the visual representation of time in packaging. Learn who should be in the room when you develop high concepts, and how each person has a role in the big picture. Learn how copywriters can support design by taking disparate concepts and formulating them into a cohesive North Star story. Show links: Here Design Glenfiddich Time : Reimagined --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Founder of Center Design and Front and Center Podcast Host Alex Center Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --------- ❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

This mind blowing mono-material packaging design makes you question what you thought you knew about molded fiber and product packaging manufacturing. The team at Colourform (yes, with a U), are questioning why everything is overpackaged and how to reduce materials and packaging components to deliver fresh take on branding and what it means to package something. Their award winning brand building molded fiber designs challenge everything from how to package a bottle and cosmetics, to fragrance and fashion.  Listen to learn the first 5 things you need to ask before you start down the path of molded fibre (yes, with an "re" not an "er") Links to stuff in the show: ColourForm James Cropper La Vie Est Belle by Lancome packaging Ruinart packaging --- Connect with Evelio on LinkedIn for his packaging classes Love learning about packaging? Subscribe to our Youtube channel

Evelio talks to Dirty Dough founder Bennett Maxwell about how their cookie box got them sued by Crumbl cookies and they turned it into content that more than doubled their franchises from 90 to over 200 in 2 months.  Plus learn how finding the right coating allowed them to reduce their packaging spend and increase user experience for non-customers! Did you know that Uber Eats make up 25% of most take-out orders and are considered non-customers? Links: * Dirty Dough Cookies * Bennett Maxwell * Buckwild Media * EKR Agency Love learning about packaging? Subscribe to our Youtube channel

Olive Natural Skincare launched a complete packaging redesign, but why? What's the reason for redesigning packaging that's worked for over 10 years?  Hear how Mike Green and his team made the decision to redesign their brand's packaging, who this New Zealand based skincare company chose for the redesign, and what happens after you get your new packaging. From this episode you'll get: Questions to ask yourself before a packaging redesign Strategy to communicate your upcoming packaging redesign How to grown an agency internationally You'll get this and a ton more! Order your own Olive Natural Skincare products here Connect with Evelio on LinkedIn here

We produce trillions of packaging units every year Every brand is talking about sustainability And we Spend months designing this packaging But are we being scammed by sustainability? Carbon Offsetting, Hemp Paper, Aluminum, Recycling, Stand-up Pouches, are these sustainable packaging scams? Should you be designing differently?  Listen to this honest conversation about each of these topics with sustainability expert Paul Foulkes Arellanos and learn what is and isn't a scam, and what you can do today to make your brand more sustainable. Connect with Paul on LinkedIn Follow his Company on LinkedIn Connect with Evelio on LinkedIn

Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compostable sachets and a healthier sugar alternative this grotesquely beautiful pack flies in the face of the current minimalist design trend in candy. Here's what you'll get in this episode: Hard lessons learned: How packaging can delay your product launch. We didn't consider print production: How files need to be set up from the start Managing color: How some substrates react to color and the different processes to overcome BAD color. In this episode with EAT ROTTEN we share all of the hard earned lessons of launching a product when you don't know packaging. Most start-ups out there are launching a product not packaging, so packaging is thought of last. Michael Fisher shares the difficult reality of launching candy packaging warts and all.  ----- Support ROTTEN gummy worms here Learn more about Michael Fisher on LinkedIn Step into their disgusting lab here Connect with Evelio on LinkedIn ----- Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you want to know about packaging design from the podcast.

Jonathan Assaraf, Packaging Designer and Co-founder of DIPalready.com shares how his brand is redefining what sustainable packaging means.  Jonathan explains what materials they chose, what packaging they buy stock and what packaging they buy custom.  We also talk about the timeline to get packaging and production issues to look out for.   John shows that you don't have to customize every piece of packaging when your consumer's focus is sustainability and high design.   Rate Review the Podcast Links:  Uline Stock Shippers Dip Premium Haircare Connect with Evelio #packaging #packagingdesign #graphicdesign #design #startup #branding #designeducation #recycle #sustainability

Black Ink Projects Co-founders Matt and Hayden answer how they are consistently innovative and pushing the bounds of packaging design. After designing the latest shoebox for the Adidas x Mr. Bailey release. Their Mycelium box and amniotic sac-like shoe bag has been featured everywhere from Hypebeast to Trendhunter as a groundbreaking shoe box.  So how do they manage to stay so far ahead of trends and pushing manufacturing beyond the norms? Haden and Matt give a masterclass in never settling for now and how to always look to the future. Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you want to know about packaging design from the podcast. Learn more about Black Ink Projects Check out their work on Instagram Connect with Haden and Matt on Linkedin Connect with Evelio on LinkedIn