Packaging Unboxd with Evelio Mattos

Today we’re talking to Creative Director Jaime Cabrera, his book What’s the Big Idea - An Indispensable Guide to Becoming a Kick-ass Creative Director - Available now on Amazon. You can check out the link in the show notes. So what does it take to be a creative director, how do you get there, and how to manage up to your creative director as a junior designer. Jaime’s book is meant to be for anyone aspiring to be a Creative Director or maybe in your first year as one. The truth is that if you don’t have a mentor or someone you can talk to about this position, you get a huge dose of imposter syndrome, that why this book is so important so that you know everyone goes through the same phase, and really how to navigate your way to the top and grow once you’re there. If you want to catch me live, I’ll be speaking at Paris Packaging Premiere Paris January 25 and 26 And Packaging Premiere Milan, May 16 - 18 Show Links: Buy Jaime's Book: What's the Big Idea? Listen to Jaime's podcast with: Pieter Claeys Ed Miller Self Help Guide for Copy Writers from Dan Nelkin Follow Packaging Ai to learn how to design using Artificial Intelligence

If you've ever said I'm a designer, not a salesperson, you're probably not wrong, but you're for sure not right. Graphic designers, packaging designers, really any type of designer is a sales person. What you're creating has to sell an idea, a product, a service, something. But before you get the chance to sell to the end user, you have to sell your concept to your internal team and then to your external client. Dennis Whalen, creative sales rockstar that he is lays out what you need to know to sell design internally and externally. If you choose to be a salesperson and not a designer, he talks about his career and why selling vs designing suits him just fine. We get a bit of a history lesson as well, he's worked with: Primo Angeli, Pearlfisher, Michael Osbourne Design, Philippe Becker, Revel, Stranger & Stranger, and so many more heavy hitters in the design world you won't believe. If you could use one tactic to close just one more client, what would that be worth? Dennis shares at least 8 tips on how to be a better salesperson, build a strong network, and deliver on your WHY every time. Sponsored by IDPDirect.com & Specright Learn more and connect with Dennis Whalen on LinkedIn Connect with Evelio Mattos

Colienne Regout of The Unboxing Your Packaging Podcast interviewed Evelio Mattos about his podcast, design purpose, and what sustainable packaging needs to work.  This is an abbreviated episode, if you'd like to listen to the full episode with Colienne, you can listen here.  Watch the episode on Youtube Follow Evelio on LinkedIn And catch the Friday Packaging Class on LinkedIn Live or watch it on your own time on Youtube.

Packaging Unboxd and The People of Packaging team up to unbox the $150 bottle of Gold Fashioned from Sunday's finest along with Co-founder Robert Haynes and Damiane Nickles. Color, materials, production processes, as well as why each design decision was made is explained in this episode as we enjoy ourselves a few Gold Fashions.  Learn how delayed gratification designed into packaging can increase consumer anticipation and drive brand affinity. Or how panels in packaging can be used to tell an excitement creating story. Packaging design is critical when designing packaging for alcohol and ready to drink market as it allows the server to feel special and enjoy the process of unboxing the bottle in their own special way. Episode links: Order your own Sunday's Finest Gold Fashion here Listen to Adam Peek's People of Packaging Podcast here Connect with Evelio on LinkedIn and learn more about packaging design here ***

What is B Corp Certification? Should design agencies get B Corp certification? And what are the benefits, or why should you get B Corp certified? Here Design, shares all of these answers and helps us understand why you should consider B Corp certification for your future. Episode Links: B Corp Certification Here Design - - - 

In Time Re:Imagined, three incredibly rare whiskies, the Glenfiddich 50, 40, and 30 Year Old single malts are uniquely presented as bespoke art, conceptually designed and created by Here Design. Each expression links back to an individual liquid story and technical truth by representing different types of time; Simultaneous, Cumulative and Suspended. A $50,000 product doesn't have to compete on shelf with other luxury goods, you know if you can afford it and you want it, you're going to get it. So what does luxury packaging actually deliver? A dream.  Here Design explains how their team looked beyond the product to the promise of the brand and the one true luxury, time. Time was the brief and concept being made physical without gimmicks or gold plating. Here Design focused on the layers of stories told over time, the weather patterns that occurred while the whiskey sat in barrels for 50 years. capturing all of that data and allowing it to shape the narrative and packaging.  What you get with Glennfiddich Time: Reimagined is the visual representation of time in packaging. Learn who should be in the room when you develop high concepts, and how each person has a role in the big picture. Learn how copywriters can support design by taking disparate concepts and formulating them into a cohesive North Star story. Show links: Here Design Glenfiddich Time : Reimagined --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Founder of Center Design and Front and Center Podcast Host Alex Center Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --------- ❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.

This mind blowing mono-material packaging design makes you question what you thought you knew about molded fiber and product packaging manufacturing. The team at Colourform (yes, with a U), are questioning why everything is overpackaged and how to reduce materials and packaging components to deliver fresh take on branding and what it means to package something. Their award winning brand building molded fiber designs challenge everything from how to package a bottle and cosmetics, to fragrance and fashion.  Listen to learn the first 5 things you need to ask before you start down the path of molded fibre (yes, with an "re" not an "er") Links to stuff in the show: ColourForm James Cropper La Vie Est Belle by Lancome packaging Ruinart packaging --- Connect with Evelio on LinkedIn for his packaging classes Love learning about packaging? Subscribe to our Youtube channel

Evelio talks to Dirty Dough founder Bennett Maxwell about how their cookie box got them sued by Crumbl cookies and they turned it into content that more than doubled their franchises from 90 to over 200 in 2 months.  Plus learn how finding the right coating allowed them to reduce their packaging spend and increase user experience for non-customers! Did you know that Uber Eats make up 25% of most take-out orders and are considered non-customers? Links: * Dirty Dough Cookies * Bennett Maxwell * Buckwild Media * EKR Agency Love learning about packaging? Subscribe to our Youtube channel

Olive Natural Skincare launched a complete packaging redesign, but why? What's the reason for redesigning packaging that's worked for over 10 years?  Hear how Mike Green and his team made the decision to redesign their brand's packaging, who this New Zealand based skincare company chose for the redesign, and what happens after you get your new packaging. From this episode you'll get: Questions to ask yourself before a packaging redesign Strategy to communicate your upcoming packaging redesign How to grown an agency internationally You'll get this and a ton more! Order your own Olive Natural Skincare products here Connect with Evelio on LinkedIn here

We produce trillions of packaging units every year Every brand is talking about sustainability And we Spend months designing this packaging But are we being scammed by sustainability? Carbon Offsetting, Hemp Paper, Aluminum, Recycling, Stand-up Pouches, are these sustainable packaging scams? Should you be designing differently?  Listen to this honest conversation about each of these topics with sustainability expert Paul Foulkes Arellanos and learn what is and isn't a scam, and what you can do today to make your brand more sustainable. Connect with Paul on LinkedIn Follow his Company on LinkedIn Connect with Evelio on LinkedIn