Packaging Unboxd with Evelio Mattos

Evelio Mattos introduces the podcast episode featuring Tommy Bonyr and Frida Anderson where they discuss Artificial Intelligence and Packaging Design. They talk about Pantone color versus lab conversation, and sustainable packaging solutions like solar power, algae inks, and carbon negative inks. Evelio is a member of the Pentawards Jury 2023 and has been working with brands like Michael Kors and Sonos. He is a graphic designer and was initially interested in doing death metal posters, but realized that nobody was paying for that kind of work. He then moved on to website design and ads, which he did not find very exciting. He then got a chance to do a packaging design job and found that more interesting. He is excited to be part of the podcast and ready to discuss his experience in packaging design. The speaker discusses their first experience working in packaging design. They explain how they fell in love with the art form after creating a physical piece from a box. They go on to explain how packaging is a superpower since it can traverse time and space, allowing for trends in one year to be used to design something for the next year. They discuss how the chain of people involved in the packaging process is mixed with people from all over the world and different industries. Finally, they talk about when it is time to get paid for their work. The speaker describes how they got into the packaging design industry. They began their journey in flat design but then had the opportunity to create a box and realized that this was the field they wanted to pursue. The speaker then started their own business and got the opportunity to work with a manufacturer, eventually building an agency and selling it. The speaker discusses how they had to learn the basics of print before they could control it and how they began as an assistant at an agency in California before learning from everyone and climbing the ranks. Connect with Tommy Bonte and Brobygrafiska here. Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/ Site: https://www.packagingunboxd.com  --- 📦 Support the pod by leaving us a review ⁠here.⁠ Sponsor Links: Sustainable Packaging Manufacturer -⁠ IDP Direct⁠ Specifications Management -⁠ Specright⁠ Get packaging templates, Dielines, and mock-ups - ⁠Pacdora - USE UNBOXD50 for 50% off⁠ ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to ⁠YouTube here⁠. ---- Listen to these episodes next: ⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠ ⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠ ⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠ ⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠ ⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠ ⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠ ⁠Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

Evelio Mattos is discussing how the combination of Mid Journey Five and Chat GT Four is changing the world of design. This combination is impacting the way websites and packaging are designed, and Mattos is providing advice on how to stay ahead of the curve and keep your design job. Evelio shares his journey in packaging design with Midjourney, from version three to version four to version five. In version four, he reached out to Chris Branch, a buddy in Liverpool, who taught him how to make his prompts better and get better results. In version five, the biggest difference is that everything looks like a photograph. Through this journey, Evelio learned that it is important to start simple, and that adding too many terms will confuse the AI and lead to poor results. Mid Journey Five is a technology that allows pro photographers to quickly set up lighting and create high quality images in a short amount of time. It can be used to create mood boards to set a certain look or feel for a client. Chat GPT Four is a chat interface that can generate code for websites and games, automate features in InDesign, and even understand images. This technology is changing the way people work, as it can be used to quickly generate die lines, create multiple layers for artwork, and even answer questions that require an understanding of an image. This is making it possible to produce work ten times faster. In this conversation, the speaker talks about the potential of AI to assist in design work. They suggest that Adobe Illustrator and Photoshop could be used with a chatbot window to apply best practices to artwork, such as sizing up logos differently and positioning them in a different place. The speaker also mentions that AI could be used to create designs that are different than what consumers are used to, and that designers should take the lead in AI and keep pushing it forward. Ultimately, the speaker suggests that AI could be used to create ads and social media posts without any design background, and that this could lead to a decrease in what consumers expect from design. Subscribe: https://bit.ly/PUSubs #packaging #midjourney #design #howto 0:00:00Unpacking the Impact of Mid Journey Five and Chat GT Four on Design 0:00:52"The Packaging Pact: Exploring Mid Journey Version Five" 0:03:04Exploring the Impact of AI on Design: A Conversation with Mid Journey Five and Chat GPT Four 0:06:42Exploring the Impact of AI on Design and the Need for Designers to Lead the Way 0:08:43"Exploring the Benefits of AI for Designers with Paula Share" 0:10:51Exploring the Impact of AI on the Workplace: A Conversation with Packaging Unboxed

Fuseneo's founder Brent Lindberg and Evelio discuss ideas around packaging concept development, sustainability, manufacturing, and the benefits of material agnostic design.   

Brian Davis, Packaging Materials and Process Engineer with Blue Origin shares what it takes to create packaging for Blue Origin.    Rocket packaging isn't cardboard boxes and inserts, it's engineering and supply chain with a lot of experience. Brian studied at Michigan State University's School of Packaging and has developed packaging for the New Glenn, New Shepard, Moon Landers, and many other components that travel into space.    Connect with Brian Davis: LinkedIn: https://www.linkedin.com/in/davisb15/  Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/ Site: https://www.packagingunboxd.com  --- 📦 Support the pod by leaving us a review here. Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario #packaging #design #blueorigin #space #howto #engineering #spacetravel

Sherry Horowitz, an expert in Mid Journey artificial intelligence, discusses the different types of prompts used in AI, getting started with prompts, making a living with Mid Journey, and the ethics of AI. They also explore working with agencies and designers, implementing AI in workflows, and how to maximize the benefits of AI technology. The podcast covers the advantages of AI in design, including faster idea generation and visualization. Additionally, they talk about a recent job for a digital marketing agency and how AI can be applied in various industries. The speakers share insights on using Mid Journey to build businesses, advancements in 3D development and AI, and getting started in AI with helpful resources.

John is the founder of Counsel for Creators, a company that provides creative professionals with legal advice and protection. He believes that every company should have a lawyer, especially if they are working with contracts or NDAs. John is a creative himself and his team consists of all creatives, and they offer a subscription-based model which is new to the legal field. In this episode, John discusses the importance of having a lawyer, how artificial intelligence is impacting the design industry, and how to protect one's work from copyright infringement. He also explains the concept of owning a style and the legal implications of doing so. John's advice is that all creatives should take advantage of the services that Counsel for Creators provides because the legal aspects of being a creative are becoming increasingly important. John Tobin of Counsel for Creators is interviewed on the Packaging Unboxd podcast. Counsel for Creators helps creatives build their businesses. John explains that they have creative backgrounds and their goal is to make law accessible to creative people. They thank their sponsors, Idpdirect.com and Spectre.com, which help with product and packaging design and management. John encourages the listeners to remember that this episode does not constitute legal advice. He mentions that before becoming a lawyer he was a designer. He explains that his company helps creatives build businesses, such as creating their own platform or courses. He emphasizes the importance of having access to law for creative people. Counsel for Creatives is a business that provides affordable legal advice for creative projects. They offer a membership subscription for $95 a month, in which members get access to attorneys to answer their legal questions. This is a much more affordable option than the traditional model of giving a retainer of $3,000. Counsel for Creatives aims to make it easier for people to get the legal advice they need and make an informed decision. Their goal is to provide custom legal advice but make it more accessible and affordable for everyone. Learn more about Jon Tobin on Linkedin Check out Counsel for Creators to get all their free content and decide if this is right for you. Connect with Evelio on LinkedIn Learn more about Packaging Unboxd: https://bit.ly/PUSubs Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct  Specifications Management - Specright  Get packaging templates, Dielines, and mock-ups Pacdora - USE UNBOXD50 for 50% off

Why should you travel to Pairs Packaging Week? Because Easyfairs puts on the largest high tech packaging show anywhere in the world. From manufacturers of packaging to some of the greatest brands delivering packaging innovations on a global scale. Chanel, Louis Vuitton, Guerlain, you name it they are here and searching for the latest in sustainability, consumer experience, and scalable innovations. Join me in discovering the future of packaging at Paris Packaging Week. Interested in visiting the show? Click here to learn more: https://registration.gesevent.com/survey/1s8fal5ak310l/start?translation=1y3e4bjlh3me0 Learn more about Packaging Unboxd: https://bit.ly/PUSubs  --- 📦 Support the pod by leaving us a review here. Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario #packaging #midjourney #design #howto

If you're in cosmetics packaging you know this is the conversation you're having right now. Should we be using recyclable? Is chemical recycling a real thing? How do we choose between aluminum and bamboo pulp pans? Isn't our product too small to even recycle? Will our customers adopt reusable cosmetics packaging? If you've even thought of one of these questions, listen to this episode. We get into all of these topics with cosmetics packaging sustainability expert Eva Lagarde. Connect with Eva Lagarde >> here. Learn more about Re-sources.co >> here Stay up to date with the latest in Packaging Ai >> here Learn how to generate packaging with Midjourney >> here Follow Evelio on LinkedIn >> here --- 📦 Support the pod by leaving us a review here. Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

Packaging Unboxd special guest, Kevin Russell, Creative Director at Dark Forces Design talks about Artificial Intelligence in the creative process. In today's episode, we'll be discussing Midjourney, a new AI tool for packaging design. Kevin will be sharing his thoughts on how to use Midjourney, the opportunities it creates for designers, and the legalities of using AI in the design process. We'll also be exploring how the future of design is evolving at breakneck speeds and how Midjourney fits into this landscape. So, grab your headphones and join us as we delve into the exciting world of Midjourney and the future of design. Learn more about Kevin's work >> here Check out Kevin's Link Tree >> here Stay up to date with the latest in Packaging Ai >> here Learn how to generate packaging with Midjourney >> here Follow Evelio on LinkedIn >> here Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --- 📦 Support the pod by leaving us a review here.

You've already heard about Ai and its power to generate designs in seconds, but is there anyone actually using these designs in the real world?  Yes! Food and Packaging Photographer, Teri Campbell explains how he's using Ai to generate environments and details for his shots. He also shares how MidJourney has re-invigorated his love and passion for being creative.  The efficiencies that Midjourney delivers allow you to iterate faster, pivot in real-time, and discover never before seen opportunities.  Teri shares some of his favorite prompts, photographic terminology to use in MidJourney, and some of the tools he's using to make Ai work harder for him. Whether you're for or against Ai, this is a must listen because it might just change your mind one way or another. But one thing for sure is that you'll get a new perspective on what's possible with Ai. Learn more about Teri's work >> here Follow Teri on LinkedIn >> here  Stay up to date with the latest in Packaging Ai >> here Learn how to generate packaging with Midjourney >> here Follow Evelio on LinkedIn >> here Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. ---- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --- 📦 Support the pod by leaving us a review here.