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Packaging Unboxd with Evelio Mattos

Latest episodes

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19 snips
Jan 12, 2023 • 46min

Sustainable Cosmetics Packaging Ideas, Future of Reusable Packaging with Eva Lagarde of Resources.co | Ep 123

If you're in cosmetics packaging you know this is the conversation you're having right now. Should we be using recyclable? Is chemical recycling a real thing? How do we choose between aluminum and bamboo pulp pans? Isn't our product too small to even recycle? Will our customers adopt reusable cosmetics packaging? If you've even thought of one of these questions, listen to this episode. We get into all of these topics with cosmetics packaging sustainability expert Eva Lagarde. Connect with Eva Lagarde >> here. Learn more about Re-sources.co >> here Stay up to date with the latest in Packaging Ai >> here Learn how to generate packaging with Midjourney >> here Follow Evelio on LinkedIn >> here --- 📦 Support the pod by leaving us a review here. Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario
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Jan 4, 2023 • 37min

Designing with AI: An Interview with Kevin Russell of Dark Forces Design on the Future of Packaging Design with Midjourney | Ep 122

Packaging Unboxd special guest, Kevin Russell, Creative Director at Dark Forces Design talks about Artificial Intelligence in the creative process. In today's episode, we'll be discussing Midjourney, a new AI tool for packaging design. Kevin will be sharing his thoughts on how to use Midjourney, the opportunities it creates for designers, and the legalities of using AI in the design process. We'll also be exploring how the future of design is evolving at breakneck speeds and how Midjourney fits into this landscape. So, grab your headphones and join us as we delve into the exciting world of Midjourney and the future of design. Learn more about Kevin's work >> here Check out Kevin's Link Tree >> here Stay up to date with the latest in Packaging Ai >> here Learn how to generate packaging with Midjourney >> here Follow Evelio on LinkedIn >> here Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --- 📦 Support the pod by leaving us a review here.
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Dec 28, 2022 • 39min

Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121

You've already heard about Ai and its power to generate designs in seconds, but is there anyone actually using these designs in the real world?  Yes! Food and Packaging Photographer, Teri Campbell explains how he's using Ai to generate environments and details for his shots. He also shares how MidJourney has re-invigorated his love and passion for being creative.  The efficiencies that Midjourney delivers allow you to iterate faster, pivot in real-time, and discover never before seen opportunities.  Teri shares some of his favorite prompts, photographic terminology to use in MidJourney, and some of the tools he's using to make Ai work harder for him. Whether you're for or against Ai, this is a must listen because it might just change your mind one way or another. But one thing for sure is that you'll get a new perspective on what's possible with Ai. Learn more about Teri's work >> here Follow Teri on LinkedIn >> here  Stay up to date with the latest in Packaging Ai >> here Learn how to generate packaging with Midjourney >> here Follow Evelio on LinkedIn >> here Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. ---- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --- 📦 Support the pod by leaving us a review here.
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Dec 22, 2022 • 50min

Is Packaging Design with Midjourney Bullsh*t? Nick Longo of the DGDC podcast | Ep 120

Nick Longo of the DGDC, Deeply Graphic Design Cast podcast and Evelio discuss Artificial Intelligence and its impact on the packaging design industry. They explore how AI can be used to supplement designer's craft rather than replace them, and discover that Midjourney and OpenAI are essential tools for designers looking to stay ahead of the curve.  These platforms offer users the ability to create moodboards faster, share AI concepts with clients, and back into manufacturable ideas.  If you want to stay competitive in packaging design, get involved with this conversation today! Listen to the DGDC podcast with Nick Longo Check out Nick's work Connect with Nick on LinkedIn Get the only How to Design Packaging with Midjourney book. Haven't connected with Evelio on LinkedIn yet? Follow him to get daily packaging content and education, connect here. Sponsor Links: Sustainable Packaging Manufacturer - IDPDirect Specifications Management - Specright Get Templates, Dielines, and Mock-ups - Pacdora - USE UNBOXD50 for 50% OFF --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --------- ❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here.
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Dec 15, 2022 • 37min

From Cannabis Brand Designer to Cannabis Brand Owner Lilli Keinaenen | Ep 119

Have you ever wanted to own a brand you've designed for? Or at least have a partial ownership in its success? Lilli Keinaenen explains how designing packaging for a cannabis brand led to having an equity stake in Green Bee Botanicals. We discuss creative billing, imposter syndrome, the complexities of cannabis packaging, and a smelly fish challenge on TikTok. Learn more about Change Maker Creative here. Connect with Lilli on LinkedIn Haven't connected with Evelio on LinkedIn yet? Follow him to get daily packaging content and education, connect here. Sponsor Links: Sustainable Packaging Manufacturer - IDPDirect Specifications Management - Specright Get Templates, Dielines, and Mock-ups - Pacdora - USE UNBOXD50 for 50% OFF --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --------- ❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here.
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Dec 8, 2022 • 48min

How Brands Design Packaging That Sells with Designalytics, Steve Lamoureux | Ep 118

Do you want to increase sales with your packaging design? Steve Lamoureux shares how the data analyzed by Designalytics can refine a brief and drive sales based on consumer feedback during the design process. Don't assume you know what consumers want before you design, find out why they buy, where they buy, and what's important to them. You can use this information to create packaging that resonates with consumers and drives sales. With Designalytics, you can create packaging that sells. Click here to learn more about Designalytics and how it can help you increase sales with your packaging design. Agencies discussed in this episode: Interact Brands Moxie Sozo Beardwood ForceMajeure Haven't connected with Evelio on LinkedIn yet? Follow him to get daily packaging content and education, connect here. Sponsor Links: Sustainable Packaging Manufacturer - IDPDirect Specifications Management - Specright Get Templates, Dielines, and Mock-ups - Pacdora - USE UNBOXD50 for 50% OFF --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Founder of Center Design and Front and Center Podcast Host Alex Center Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --------- ❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here.
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Dec 1, 2022 • 20min

PACDORA the Figma of Packaging Design | Ep 117

You don't have time to learn CAD or some other 3D program, right? Well now you can just log in and create dielines and renders from anywhere with PACDORA.com  In this episode I speak to Yu Wang about Pacdora and how they solve the first obstacle in packaging design - making packaging dielines. If you're like most of us, we design packaging graphics and use illustrator to create dielines. Ye, there are packaging engineers and specialists that jump right into CAD and create efficient dielines, but designers don't always work like that. That's where Pacdora comes in. It allows you to type in the dims and materials plus the style of your pack and instantly you have a render, a dieline, and a video of the assembly.  Interested in Pacdora? Use the promo code: unboxd50 to save 50% off an annual plan. Sponsor Links: Sustainable Packaging Manufacturer - IDPDirect Specifications Management - Specright Get Templates, Dielines, and Mock-ups - Pacdora --- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Listen to these episodes next: What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Founder of Center Design and Front and Center Podcast Host Alex Center Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario --------- ❤️ packaging and want to join me on the Packaging Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.
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Nov 24, 2022 • 48min

Become a Kick-Ass Creative Director | Ep 116

Today we’re talking to Creative Director Jaime Cabrera, his book What’s the Big Idea - An Indispensable Guide to Becoming a Kick-ass Creative Director - Available now on Amazon. You can check out the link in the show notes. So what does it take to be a creative director, how do you get there, and how to manage up to your creative director as a junior designer. Jaime’s book is meant to be for anyone aspiring to be a Creative Director or maybe in your first year as one. The truth is that if you don’t have a mentor or someone you can talk to about this position, you get a huge dose of imposter syndrome, that why this book is so important so that you know everyone goes through the same phase, and really how to navigate your way to the top and grow once you’re there. If you want to catch me live, I’ll be speaking at Paris Packaging Premiere Paris January 25 and 26 And Packaging Premiere Milan, May 16 - 18 Show Links: Buy Jaime's Book: What's the Big Idea? Listen to Jaime's podcast with: Pieter Claeys Ed Miller Self Help Guide for Copy Writers from Dan Nelkin Follow Packaging Ai to learn how to design using Artificial Intelligence
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Nov 17, 2022 • 40min

How Design Agencies Get Clients w/ Dennis Whalen | Ep 115

If you've ever said I'm a designer, not a salesperson, you're probably not wrong, but you're for sure not right. Graphic designers, packaging designers, really any type of designer is a sales person. What you're creating has to sell an idea, a product, a service, something. But before you get the chance to sell to the end user, you have to sell your concept to your internal team and then to your external client. Dennis Whalen, creative sales rockstar that he is lays out what you need to know to sell design internally and externally. If you choose to be a salesperson and not a designer, he talks about his career and why selling vs designing suits him just fine. We get a bit of a history lesson as well, he's worked with: Primo Angeli, Pearlfisher, Michael Osbourne Design, Philippe Becker, Revel, Stranger & Stranger, and so many more heavy hitters in the design world you won't believe. If you could use one tactic to close just one more client, what would that be worth? Dennis shares at least 8 tips on how to be a better salesperson, build a strong network, and deliver on your WHY every time. Sponsored by IDPDirect.com & Specright Learn more and connect with Dennis Whalen on LinkedIn Connect with Evelio Mattos
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Nov 9, 2022 • 22min

Do All Products Deserve a Crafted Unboxing? | Ep 114

Colienne Regout of The Unboxing Your Packaging Podcast interviewed Evelio Mattos about his podcast, design purpose, and what sustainable packaging needs to work.  This is an abbreviated episode, if you'd like to listen to the full episode with Colienne, you can listen here.  Watch the episode on Youtube Follow Evelio on LinkedIn And catch the Friday Packaging Class on LinkedIn Live or watch it on your own time on Youtube.

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