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Packaging Unboxd with Evelio Mattos

Latest episodes

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May 8, 2023 • 17min

Unboxing Rodecaster Pro 2 | Watch on Spotify or Youtube | Ep 132

Evelio unboxes the RODECaster Pro Two, a piece of podcasting equipment he'll use while traveling through Europe making podcasts. The box came with mics and headphones, and Evelio is eager to start plugging it in and using it. The sleeve of the box is four-color printed and features a foil stamp with detailed copy pieces. The inside of the box is one-color black with icons and information on the top and back. The outer panel is laminated with a smooth finish, and only the exterior is printed. Evelio is impressed with the design of the box and is excited to start using the product. This conversation is about the fold-out box design and how it can be used for product packaging. The fold-out box has a flap on the material which can be used for components or may be wasted. It also has a drawbridge front which allows the user to slide out whatever is inside. There is also an arrow to the back which allows the user to pull out whatever is inside. The box also contains an insert which is a corrugated tuck box. The box could potentially contain a variety of power plugs from different countries, but having the key product streamlines the logistics process. This design makes it easy to insert power cords for different countries. This conversation discusses the importance of good packaging design from both a user experience and sustainability standpoint. Evelio talks about how it is essential to take into account different countries when designing packaging. He mentions how a good packaging design would include messaging on the outside, a single color box, and branding and educational messaging on the inside. From a sustainability standpoint, matte laminated paper can be recycled, but it will be downcycled into something else, not paper. It can be used for things such as insulation, which is not recycled or reprocessed but instead has been used for years. --- 📦 Support the pod by leaving us a review ⁠⁠here.⁠⁠ Sponsor Links: Sustainable Packaging Manufacturer -⁠⁠ IDP Direct⁠⁠ Specifications Management -⁠⁠ Specright⁠⁠ Get packaging templates, Dielines, and mock-ups - ⁠⁠Pacdora - USE UNBOXD50 for 50% off⁠⁠ ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to ⁠⁠YouTube here⁠⁠. ---- Listen to these episodes next: ⁠⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠⁠ ⁠⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠⁠ ⁠⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠⁠ ⁠⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠⁠ ⁠⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠⁠ ⁠⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠⁠ ⁠⁠Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario⁠⁠ #packaging #design #industrialdesign #sustainablepackaging
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May 4, 2023 • 15min

Using Ai for Packaging Design - Will Ai replace me? | Ep 131

I'm wotkingWill artificial intelligence replace designers and creatives? yes. But not today, learn what is new in packaging design with Ai, how to save yourself from replacement for a little while. Evelio will be speaking at LuxePack New York, go to the site get a ticket and come to the show to learn what you need to know to get started deploying Ai into your creative workflow. Go to LuxePack, click here. Connect with Evelio, click here. Join the Packaging Pact, click here! --- 📦 Support the pod by leaving us a review ⁠here.⁠ Sponsor Links: Sustainable Packaging Manufacturer -⁠ IDP Direct⁠ Specifications Management -⁠ Specright⁠ Get packaging templates, Dielines, and mock-ups - ⁠Pacdora - USE UNBOXD50 for 50% off⁠ ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to ⁠YouTube here⁠. ---- Listen to these episodes next: ⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠ ⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠ ⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠ ⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠ ⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠ ⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠ ⁠Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario⁠ #packaging #design #artificialIntelligence #Ai
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Apr 24, 2023 • 50min

Metallica 72 Seasons : Album Cover Design with Jamie McCathie | Ep 130

Learn the behind the scenes process to the making of this iconic cover design. Jamie McCAthie along with other TurnerDuckworth alumni collaborated with the band, photographers, arsonists, stage crew, and a many other creatives along the way.Understand how the creative Director position has evolved beyond directing creatives and into directing the vision.Watch the Metallica 72 Seasons unboxing to learn how they burnt all the toys on the streets of San Francisco. Jamie also shares how they used packaging dielines in camera to layout the photography and adjust the set to fit the packaging design. Wanna work with Jamie McCathie?Reach him via LinkedIn here.https://www.linkedin.com/in/jamie-mccathie-889093a/Buy a Lee Jeffries print or hire LJ, learn more here.https://lee-jeffries.co.uk/metallica-72-seasonsLearn more about TurnerDuckworthhttps://turnerduckworth.comSubscribe:https://bit.ly/PUSubs#metallica #72seasons #packaging #design #photography #heavymetal #unboxing #packagingdesign
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Apr 18, 2023 • 38min

Artificial Intelligence, Pantone vs Lab, Design Education : Package Ink Replay | Ep 129

Evelio Mattos introduces the podcast episode featuring Tommy Bonyr and Frida Anderson where they discuss Artificial Intelligence and Packaging Design. They talk about Pantone color versus lab conversation, and sustainable packaging solutions like solar power, algae inks, and carbon negative inks. Evelio is a member of the Pentawards Jury 2023 and has been working with brands like Michael Kors and Sonos. He is a graphic designer and was initially interested in doing death metal posters, but realized that nobody was paying for that kind of work. He then moved on to website design and ads, which he did not find very exciting. He then got a chance to do a packaging design job and found that more interesting. He is excited to be part of the podcast and ready to discuss his experience in packaging design. The speaker discusses their first experience working in packaging design. They explain how they fell in love with the art form after creating a physical piece from a box. They go on to explain how packaging is a superpower since it can traverse time and space, allowing for trends in one year to be used to design something for the next year. They discuss how the chain of people involved in the packaging process is mixed with people from all over the world and different industries. Finally, they talk about when it is time to get paid for their work. The speaker describes how they got into the packaging design industry. They began their journey in flat design but then had the opportunity to create a box and realized that this was the field they wanted to pursue. The speaker then started their own business and got the opportunity to work with a manufacturer, eventually building an agency and selling it. The speaker discusses how they had to learn the basics of print before they could control it and how they began as an assistant at an agency in California before learning from everyone and climbing the ranks. Connect with Tommy Bonte and Brobygrafiska here. Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/ Site: https://www.packagingunboxd.com  --- 📦 Support the pod by leaving us a review ⁠here.⁠ Sponsor Links: Sustainable Packaging Manufacturer -⁠ IDP Direct⁠ Specifications Management -⁠ Specright⁠ Get packaging templates, Dielines, and mock-ups - ⁠Pacdora - USE UNBOXD50 for 50% off⁠ ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to ⁠YouTube here⁠. ---- Listen to these episodes next: ⁠Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121⁠ ⁠What is Luxury Packaging with Burberry Creative Director Vincent Villeger⁠ ⁠What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky⁠ ⁠Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker⁠ ⁠How To Win Packaging Design Awards with Head of Pentawards Adam Ryan⁠ ⁠Structural Packaging & User Experience with Think Packaging Mat Bogust⁠ ⁠Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario
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Mar 19, 2023 • 11min

Packaging Design Has Changed Forever - Designing with Midjourney 5 & GPT 4 | Ep 128

Evelio Mattos is discussing how the combination of Mid Journey Five and Chat GT Four is changing the world of design. This combination is impacting the way websites and packaging are designed, and Mattos is providing advice on how to stay ahead of the curve and keep your design job. Evelio shares his journey in packaging design with Midjourney, from version three to version four to version five. In version four, he reached out to Chris Branch, a buddy in Liverpool, who taught him how to make his prompts better and get better results. In version five, the biggest difference is that everything looks like a photograph. Through this journey, Evelio learned that it is important to start simple, and that adding too many terms will confuse the AI and lead to poor results. Mid Journey Five is a technology that allows pro photographers to quickly set up lighting and create high quality images in a short amount of time. It can be used to create mood boards to set a certain look or feel for a client. Chat GPT Four is a chat interface that can generate code for websites and games, automate features in InDesign, and even understand images. This technology is changing the way people work, as it can be used to quickly generate die lines, create multiple layers for artwork, and even answer questions that require an understanding of an image. This is making it possible to produce work ten times faster. In this conversation, the speaker talks about the potential of AI to assist in design work. They suggest that Adobe Illustrator and Photoshop could be used with a chatbot window to apply best practices to artwork, such as sizing up logos differently and positioning them in a different place. The speaker also mentions that AI could be used to create designs that are different than what consumers are used to, and that designers should take the lead in AI and keep pushing it forward. Ultimately, the speaker suggests that AI could be used to create ads and social media posts without any design background, and that this could lead to a decrease in what consumers expect from design. Subscribe: https://bit.ly/PUSubs #packaging #midjourney #design #howto 0:00:00Unpacking the Impact of Mid Journey Five and Chat GT Four on Design 0:00:52"The Packaging Pact: Exploring Mid Journey Version Five" 0:03:04Exploring the Impact of AI on Design: A Conversation with Mid Journey Five and Chat GPT Four 0:06:42Exploring the Impact of AI on Design and the Need for Designers to Lead the Way 0:08:43"Exploring the Benefits of AI for Designers with Paula Share" 0:10:51Exploring the Impact of AI on the Workplace: A Conversation with Packaging Unboxed
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Mar 1, 2023 • 49min

How to Design Cutting Edge Packaging with Brent Lindberg of Fuseneo | Ep 127

Fuseneo's founder Brent Lindberg and Evelio discuss ideas around packaging concept development, sustainability, manufacturing, and the benefits of material agnostic design.   
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Mar 1, 2023 • 54min

How Do You Design Packaging For Blue Origin's New Glenn Rocket? With Brian Davis | Ep 125

Brian Davis, Packaging Materials and Process Engineer with Blue Origin shares what it takes to create packaging for Blue Origin.    Rocket packaging isn't cardboard boxes and inserts, it's engineering and supply chain with a lot of experience. Brian studied at Michigan State University's School of Packaging and has developed packaging for the New Glenn, New Shepard, Moon Landers, and many other components that travel into space.    Connect with Brian Davis: LinkedIn: https://www.linkedin.com/in/davisb15/  Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/ Site: https://www.packagingunboxd.com  --- 📦 Support the pod by leaving us a review here. Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario #packaging #design #blueorigin #space #howto #engineering #spacetravel
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Feb 22, 2023 • 45min

How Designers Are Using MidJourney To Build Their Businesses with Sherry Horowitz the Ai Conjurer | Ep 126

Sherry Horowitz, an expert in Mid Journey artificial intelligence, discusses the different types of prompts used in AI, getting started with prompts, making a living with Mid Journey, and the ethics of AI. They also explore working with agencies and designers, implementing AI in workflows, and how to maximize the benefits of AI technology. The podcast covers the advantages of AI in design, including faster idea generation and visualization. Additionally, they talk about a recent job for a digital marketing agency and how AI can be applied in various industries. The speakers share insights on using Mid Journey to build businesses, advancements in 3D development and AI, and getting started in AI with helpful resources.
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Feb 7, 2023 • 48min

Legal Solutions For Creative Professionals: Get Expert Branding And Document Support For Just $95/Month with Jon Tobin | Ep 124

John is the founder of Counsel for Creators, a company that provides creative professionals with legal advice and protection. He believes that every company should have a lawyer, especially if they are working with contracts or NDAs. John is a creative himself and his team consists of all creatives, and they offer a subscription-based model which is new to the legal field. In this episode, John discusses the importance of having a lawyer, how artificial intelligence is impacting the design industry, and how to protect one's work from copyright infringement. He also explains the concept of owning a style and the legal implications of doing so. John's advice is that all creatives should take advantage of the services that Counsel for Creators provides because the legal aspects of being a creative are becoming increasingly important. John Tobin of Counsel for Creators is interviewed on the Packaging Unboxd podcast. Counsel for Creators helps creatives build their businesses. John explains that they have creative backgrounds and their goal is to make law accessible to creative people. They thank their sponsors, Idpdirect.com and Spectre.com, which help with product and packaging design and management. John encourages the listeners to remember that this episode does not constitute legal advice. He mentions that before becoming a lawyer he was a designer. He explains that his company helps creatives build businesses, such as creating their own platform or courses. He emphasizes the importance of having access to law for creative people. Counsel for Creatives is a business that provides affordable legal advice for creative projects. They offer a membership subscription for $95 a month, in which members get access to attorneys to answer their legal questions. This is a much more affordable option than the traditional model of giving a retainer of $3,000. Counsel for Creatives aims to make it easier for people to get the legal advice they need and make an informed decision. Their goal is to provide custom legal advice but make it more accessible and affordable for everyone. Learn more about Jon Tobin on Linkedin Check out Counsel for Creators to get all their free content and decide if this is right for you. Connect with Evelio on LinkedIn Learn more about Packaging Unboxd: https://bit.ly/PUSubs Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct  Specifications Management - Specright  Get packaging templates, Dielines, and mock-ups Pacdora - USE UNBOXD50 for 50% off
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Jan 24, 2023 • 39min

What to Expect at Paris Packaging Week with Easyfairs and Pentawards 2023 | Ep 124

Why should you travel to Pairs Packaging Week? Because Easyfairs puts on the largest high tech packaging show anywhere in the world. From manufacturers of packaging to some of the greatest brands delivering packaging innovations on a global scale. Chanel, Louis Vuitton, Guerlain, you name it they are here and searching for the latest in sustainability, consumer experience, and scalable innovations. Join me in discovering the future of packaging at Paris Packaging Week. Interested in visiting the show? Click here to learn more: https://registration.gesevent.com/survey/1s8fal5ak310l/start?translation=1y3e4bjlh3me0 Learn more about Packaging Unboxd: https://bit.ly/PUSubs  --- 📦 Support the pod by leaving us a review here. Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off ----- *Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. ---- Listen to these episodes next: Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121 What is Luxury Packaging with Burberry Creative Director Vincent Villeger What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker How To Win Packaging Design Awards with Head of Pentawards Adam Ryan Structural Packaging & User Experience with Think Packaging Mat Bogust Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario #packaging #midjourney #design #howto

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