
Packaging Unboxd with Evelio Mattos
Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, or interested in making sustainable packaging choices.
Learn more:
https://bit.ly/PUSubs
Latest episodes

Jun 7, 2023 • 49min
Packaging Design, Personas, and Private Labels with Danielle Beal of The Creative Pack | Ep 135
How do you build own brands for existing brands? If you[ve ever wondered how designers create private label packaging design that connects with consumers in within a shopping experience, Danielle Beal shares her experiences from designing for Tesco to their Pentaward winning design for Levain Bakery.
Connect with Danielle Beal, click here.
Connect with Evelio, click here.
Join the Packaging Pact, click here!
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📦 Support the pod by leaving us a review here.
Are you a Merchant looking for boxes? Or interested in knowing the source for another Merchants Boxes? Don't copy, be an original check out our sponsors below!
Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off
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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.
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Listen to these episodes next:
Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121
What is Luxury Packaging with Burberry Creative Director Vincent Villeger
What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky
Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker
How To Win Packaging Design Awards with Head of Pentawards Adam Ryan
Structural Packaging & User Experience with Think Packaging Mat Bogust
Building a 700 Million Dollar Brand with Packaging Design, Founder of Liquid Death Mountain Water Mike Cessario
#packaging #design #privatelabel
Packaging Unboxd podcast, previously known as the the Package Design Unboxed podcast and the Packaging Podcast is an original publication by Evelio Mattos, Unboxed © 2023

Jun 5, 2023 • 20min
Who Knew Luxury Labels Were a Thing? Fedrigoni Self Adhesives Live from Packaging Premiere Milan | Ep 134
What is the latest in luxury labels for packaging? Micol and Alina of @FedrigoniSelfAdhesives share their newest Replay labels made from recycled liners.
Learn what luxury labels mean to your product and how Fedrigoni can help you select the right material and adhesive for your next packaging program.

May 22, 2023 • 19min
Live at Packaging Premiere Italy with James Cropper Colourform Sustainable Moulded Fiber Packaging | Ep 133
Evelio hosts Packaging Unboxd live at Packaging Premiere Milan, the dominant luxury packaging conference in Italy for brands, creatives, and manufacturers.
In this episode we speak to James Cropper Colourform about their latest Cocoon style packaging as they continue to innovate in the sustainable luxury packaging market.
Audio is a bit noisy as this event was packed with visitors and our booth was teaming with people come to watch the live recording.
Topics covered include Trends, Materials, Sustainability, Packaging Manufacturing, Branding, and even touch on Artificial Intelligence based packaging design as covered in our Keynote presentation.
Sponsors:
Pacdora.com - Custom dieline creation and rendering app
IDPdirect.com - Luxury packaging manufacturer with global delivery and factory-direct production around the world.
Specright.com - Packaging specifications management and sustainability support

May 8, 2023 • 17min
Unboxing Rodecaster Pro 2 | Watch on Spotify or Youtube | Ep 132
Evelio unboxes the RODECaster Pro Two, a piece of podcasting equipment he'll use while traveling through Europe making podcasts. The box came with mics and headphones, and Evelio is eager to start plugging it in and using it.
The sleeve of the box is four-color printed and features a foil stamp with detailed copy pieces.
The inside of the box is one-color black with icons and information on the top and back. The outer panel is laminated with a smooth finish, and only the exterior is printed. Evelio is impressed with the design of the box and is excited to start using the product. This conversation is about the fold-out box design and how it can be used for product packaging. The fold-out box has a flap on the material which can be used for components or may be wasted. It also has a drawbridge front which allows the user to slide out whatever is inside. There is also an arrow to the back which allows the user to pull out whatever is inside. The box also contains an insert which is a corrugated tuck box.
The box could potentially contain a variety of power plugs from different countries, but having the key product streamlines the logistics process. This design makes it easy to insert power cords for different countries. This conversation discusses the importance of good packaging design from both a user experience and sustainability standpoint. Evelio talks about how it is essential to take into account different countries when designing packaging.
He mentions how a good packaging design would include messaging on the outside, a single color box, and branding and educational messaging on the inside.
From a sustainability standpoint, matte laminated paper can be recycled, but it will be downcycled into something else, not paper. It can be used for things such as insulation, which is not recycled or reprocessed but instead has been used for years.
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📦 Support the pod by leaving us a review here.
Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off
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*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.
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Listen to these episodes next:
Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121
What is Luxury Packaging with Burberry Creative Director Vincent Villeger
What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky
Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker
How To Win Packaging Design Awards with Head of Pentawards Adam Ryan
Structural Packaging & User Experience with Think Packaging Mat Bogust
Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario
#packaging #design #industrialdesign #sustainablepackaging

May 4, 2023 • 15min
Using Ai for Packaging Design - Will Ai replace me? | Ep 131
I'm wotkingWill artificial intelligence replace designers and creatives? yes. But not today, learn what is new in packaging design with Ai, how to save yourself from replacement for a little while.
Evelio will be speaking at LuxePack New York, go to the site get a ticket and come to the show to learn what you need to know to get started deploying Ai into your creative workflow.
Go to LuxePack, click here.
Connect with Evelio, click here.
Join the Packaging Pact, click here!
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📦 Support the pod by leaving us a review here.
Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off
-----
*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.
----
Listen to these episodes next:
Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121
What is Luxury Packaging with Burberry Creative Director Vincent Villeger
What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky
Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker
How To Win Packaging Design Awards with Head of Pentawards Adam Ryan
Structural Packaging & User Experience with Think Packaging Mat Bogust
Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario
#packaging #design #artificialIntelligence #Ai

Apr 24, 2023 • 50min
Metallica 72 Seasons : Album Cover Design with Jamie McCathie | Ep 130
Learn the behind the scenes process to the making of this iconic cover design. Jamie McCAthie along with other TurnerDuckworth alumni collaborated with the band, photographers, arsonists, stage crew, and a many other creatives along the way.Understand how the creative Director position has evolved beyond directing creatives and into directing the vision.Watch the Metallica 72 Seasons unboxing to learn how they burnt all the toys on the streets of San Francisco. Jamie also shares how they used packaging dielines in camera to layout the photography and adjust the set to fit the packaging design. Wanna work with Jamie McCathie?Reach him via LinkedIn here.https://www.linkedin.com/in/jamie-mccathie-889093a/Buy a Lee Jeffries print or hire LJ, learn more here.https://lee-jeffries.co.uk/metallica-72-seasonsLearn more about TurnerDuckworthhttps://turnerduckworth.comSubscribe:https://bit.ly/PUSubs#metallica #72seasons #packaging #design #photography #heavymetal #unboxing #packagingdesign

Apr 18, 2023 • 38min
Artificial Intelligence, Pantone vs Lab, Design Education : Package Ink Replay | Ep 129
Evelio Mattos introduces the podcast episode featuring Tommy Bonyr and Frida Anderson where they discuss Artificial Intelligence and Packaging Design.
They talk about Pantone color versus lab conversation, and sustainable packaging solutions like solar power, algae inks, and carbon negative inks.
Evelio is a member of the Pentawards Jury 2023 and has been working with brands like Michael Kors and Sonos. He is a graphic designer and was initially interested in doing death metal posters, but realized that nobody was paying for that kind of work. He then moved on to website design and ads, which he did not find very exciting.
He then got a chance to do a packaging design job and found that more interesting. He is excited to be part of the podcast and ready to discuss his experience in packaging design. The speaker discusses their first experience working in packaging design. They explain how they fell in love with the art form after creating a physical piece from a box.
They go on to explain how packaging is a superpower since it can traverse time and space, allowing for trends in one year to be used to design something for the next year. They discuss how the chain of people involved in the packaging process is mixed with people from all over the world and different industries. Finally, they talk about when it is time to get paid for their work. The speaker describes how they got into the packaging design industry. They began their journey in flat design but then had the opportunity to create a box and realized that this was the field they wanted to pursue. The speaker then started their own business and got the opportunity to work with a manufacturer, eventually building an agency and selling it.
The speaker discusses how they had to learn the basics of print before they could control it and how they began as an assistant at an agency in California before learning from everyone and climbing the ranks.
Connect with Tommy Bonte and Brobygrafiska here.
Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/
Site: https://www.packagingunboxd.com
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📦 Support the pod by leaving us a review here.
Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off
-----
*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.
----
Listen to these episodes next:
Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121
What is Luxury Packaging with Burberry Creative Director Vincent Villeger
What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky
Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker
How To Win Packaging Design Awards with Head of Pentawards Adam Ryan
Structural Packaging & User Experience with Think Packaging Mat Bogust
Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario

Mar 19, 2023 • 11min
Packaging Design Has Changed Forever - Designing with Midjourney 5 & GPT 4 | Ep 128
Evelio Mattos is discussing how the combination of Mid Journey Five and Chat GT Four is changing the world of design. This combination is impacting the way websites and packaging are designed, and Mattos is providing advice on how to stay ahead of the curve and keep your design job.
Evelio shares his journey in packaging design with Midjourney, from version three to version four to version five. In version four, he reached out to Chris Branch, a buddy in Liverpool, who taught him how to make his prompts better and get better results. In version five, the biggest difference is that everything looks like a photograph. Through this journey, Evelio learned that it is important to start simple, and that adding too many terms will confuse the AI and lead to poor results. Mid Journey Five is a technology that allows pro photographers to quickly set up lighting and create high quality images in a short amount of time.
It can be used to create mood boards to set a certain look or feel for a client. Chat GPT Four is a chat interface that can generate code for websites and games, automate features in InDesign, and even understand images. This technology is changing the way people work, as it can be used to quickly generate die lines, create multiple layers for artwork, and even answer questions that require an understanding of an image.
This is making it possible to produce work ten times faster. In this conversation, the speaker talks about the potential of AI to assist in design work. They suggest that Adobe Illustrator and Photoshop could be used with a chatbot window to apply best practices to artwork, such as sizing up logos differently and positioning them in a different place. The speaker also mentions that AI could be used to create designs that are different than what consumers are used to, and that designers should take the lead in AI and keep pushing it forward. Ultimately, the speaker suggests that AI could be used to create ads and social media posts without any design background, and that this could lead to a decrease in what consumers expect from design.
Subscribe:
https://bit.ly/PUSubs
#packaging #midjourney #design #howto
0:00:00Unpacking the Impact of Mid Journey Five and Chat GT Four on Design
0:00:52"The Packaging Pact: Exploring Mid Journey Version Five"
0:03:04Exploring the Impact of AI on Design: A Conversation with Mid Journey Five and Chat GPT Four
0:06:42Exploring the Impact of AI on Design and the Need for Designers to Lead the Way
0:08:43"Exploring the Benefits of AI for Designers with Paula Share"
0:10:51Exploring the Impact of AI on the Workplace: A Conversation with Packaging Unboxed

Mar 1, 2023 • 49min
How to Design Cutting Edge Packaging with Brent Lindberg of Fuseneo | Ep 127
Fuseneo's founder Brent Lindberg and Evelio discuss ideas around packaging concept development, sustainability, manufacturing, and the benefits of material agnostic design.

Mar 1, 2023 • 54min
How Do You Design Packaging For Blue Origin's New Glenn Rocket? With Brian Davis | Ep 125
Brian Davis, Packaging Materials and Process Engineer with Blue Origin shares what it takes to create packaging for Blue Origin.
Rocket packaging isn't cardboard boxes and inserts, it's engineering and supply chain with a lot of experience. Brian studied at Michigan State University's School of Packaging and has developed packaging for the New Glenn, New Shepard, Moon Landers, and many other components that travel into space.
Connect with Brian Davis: LinkedIn: https://www.linkedin.com/in/davisb15/
Connect with Evelio: LinkedIn: https://www.linkedin.com/in/eveliomattos/
Site: https://www.packagingunboxd.com
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📦 Support the pod by leaving us a review here.
Sponsor Links: Sustainable Packaging Manufacturer - IDP Direct Specifications Management - Specright Get packaging templates, Dielines, and mock-ups - Pacdora - USE UNBOXD50 for 50% off
-----
*Are you a fan of Packaging Unboxd and want to connect with Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here.
----
Listen to these episodes next:
Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121
What is Luxury Packaging with Burberry Creative Director Vincent Villeger
What is Sustainable Packaging with Founder of Terracycle and LOOP Tom Szaky
Packaging Production & Manufacturing with Head of Realization at Pearlfisher Brandi Parker
How To Win Packaging Design Awards with Head of Pentawards Adam Ryan
Structural Packaging & User Experience with Think Packaging Mat Bogust
Building a 700 Million Dollar Brand with a photoshopped Can Design, Founder of Liquid Death Mountain Water Mike Cessario
#packaging #design #blueorigin #space #howto #engineering #spacetravel