Packaging Unboxd with Evelio Mattos

This mind blowing mono-material packaging design makes you question what you thought you knew about molded fiber and product packaging manufacturing. The team at Colourform (yes, with a U), are questioning why everything is overpackaged and how to reduce materials and packaging components to deliver fresh take on branding and what it means to package something. Their award winning brand building molded fiber designs challenge everything from how to package a bottle and cosmetics, to fragrance and fashion.  Listen to learn the first 5 things you need to ask before you start down the path of molded fibre (yes, with an "re" not an "er") Links to stuff in the show: ColourForm James Cropper La Vie Est Belle by Lancome packaging Ruinart packaging --- Connect with Evelio on LinkedIn for his packaging classes Love learning about packaging? Subscribe to our Youtube channel

Evelio talks to Dirty Dough founder Bennett Maxwell about how their cookie box got them sued by Crumbl cookies and they turned it into content that more than doubled their franchises from 90 to over 200 in 2 months.  Plus learn how finding the right coating allowed them to reduce their packaging spend and increase user experience for non-customers! Did you know that Uber Eats make up 25% of most take-out orders and are considered non-customers? Links: * Dirty Dough Cookies * Bennett Maxwell * Buckwild Media * EKR Agency Love learning about packaging? Subscribe to our Youtube channel

Olive Natural Skincare launched a complete packaging redesign, but why? What's the reason for redesigning packaging that's worked for over 10 years?  Hear how Mike Green and his team made the decision to redesign their brand's packaging, who this New Zealand based skincare company chose for the redesign, and what happens after you get your new packaging. From this episode you'll get: Questions to ask yourself before a packaging redesign Strategy to communicate your upcoming packaging redesign How to grown an agency internationally You'll get this and a ton more! Order your own Olive Natural Skincare products here Connect with Evelio on LinkedIn here

We produce trillions of packaging units every year Every brand is talking about sustainability And we Spend months designing this packaging But are we being scammed by sustainability? Carbon Offsetting, Hemp Paper, Aluminum, Recycling, Stand-up Pouches, are these sustainable packaging scams? Should you be designing differently?  Listen to this honest conversation about each of these topics with sustainability expert Paul Foulkes Arellanos and learn what is and isn't a scam, and what you can do today to make your brand more sustainable. Connect with Paul on LinkedIn Follow his Company on LinkedIn Connect with Evelio on LinkedIn

Introducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compostable sachets and a healthier sugar alternative this grotesquely beautiful pack flies in the face of the current minimalist design trend in candy. Here's what you'll get in this episode: Hard lessons learned: How packaging can delay your product launch. We didn't consider print production: How files need to be set up from the start Managing color: How some substrates react to color and the different processes to overcome BAD color. In this episode with EAT ROTTEN we share all of the hard earned lessons of launching a product when you don't know packaging. Most start-ups out there are launching a product not packaging, so packaging is thought of last. Michael Fisher shares the difficult reality of launching candy packaging warts and all.  ----- Support ROTTEN gummy worms here Learn more about Michael Fisher on LinkedIn Step into their disgusting lab here Connect with Evelio on LinkedIn ----- Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you want to know about packaging design from the podcast.

Jonathan Assaraf, Packaging Designer and Co-founder of DIPalready.com shares how his brand is redefining what sustainable packaging means.  Jonathan explains what materials they chose, what packaging they buy stock and what packaging they buy custom.  We also talk about the timeline to get packaging and production issues to look out for.   John shows that you don't have to customize every piece of packaging when your consumer's focus is sustainability and high design.   Rate Review the Podcast Links:  Uline Stock Shippers Dip Premium Haircare Connect with Evelio #packaging #packagingdesign #graphicdesign #design #startup #branding #designeducation #recycle #sustainability

Black Ink Projects Co-founders Matt and Hayden answer how they are consistently innovative and pushing the bounds of packaging design. After designing the latest shoebox for the Adidas x Mr. Bailey release. Their Mycelium box and amniotic sac-like shoe bag has been featured everywhere from Hypebeast to Trendhunter as a groundbreaking shoe box.  So how do they manage to stay so far ahead of trends and pushing manufacturing beyond the norms? Haden and Matt give a masterclass in never settling for now and how to always look to the future. Want more packaging design content? How to design packaging, what is luxury packaging, what is sustainable packaging? Get everything you want to know about packaging design from the podcast. Learn more about Black Ink Projects Check out their work on Instagram Connect with Haden and Matt on Linkedin Connect with Evelio on LinkedIn

Learn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position. We talk with Chloe Templeman of BigFish London and previously DesignBridge about what it's like to be a female executive.  From being a mentor to a mentee and helping to make female execs visible Chloe shares her experiences as a female creative executive.   Connect with Chloe Templeman Learn more about Big Fish Learn about Pentawards --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --------- ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here. --------- ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here. --------- ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here. ---------

Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design.  In this episode you are going to get 3 big things: 1) What happens during a strategy workshop that shapes the brief 2) What information you need to gather before it hits design 3) How to get your logic straight before you bring the magic Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how's, and the who's.  Links: * Bigfish * Chloe Templeman * Pentawards * Evelio Mattos Interested in watching vs just listening? Subscribe to PDU on Youtube Other episodes you might enjoy: Vincent Villeger, What is Luxury Packaging Mat Bogust Founder of Think Packaging NZ Tom Szaky Founder of Loop, What is Sustainable Packaging Pierre Paslier, Designing Packaging from Seaweed --- Pick up a death metal PDU hoodie 🤘🏽here --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more.

Watching people interact with your packaging on shelf or secret shopping is the fastest way to prioritize design. Experiencing the Consumer Journey Before Designing Anything is critical to your packaging design process. Yes it's fun to design and solve problems, but going through the journey yourself then watching others go through it will unlock the hurdles keeping your design from being effective.  What's effective? Well, selling your product and being sustainable. In this episode I give an example from this week's brand workshop where I took a brand to their own stores and distribution centers to walk through every step of the brand's packaging to the consumer. What we uncovered was magical. Listen and get out from behind your computer to improve your packaging design. --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? Connect with him on LinkedIn to attend his weekly Packaging Class Live on LinkedIn every Friday and reposted to YouTube here. --- Past guests on Package Design Unboxd include: Former Creative Director of Packaging at Burberry Vincent Villeger, Founder of Terracycle and LOOP Tom Szaky, Head of Realization at Pearlfisher Brandi Parker, Head of Pentawards Adam Ryan, Cardboard Ninja at Think Packaging New Zealand Mat Bogust, Packaging Instructor at Art Center School of Design Gerardo Herrera, Founder of Center Design and Front and Center Podcast Host Alex Center, Head of sustainability at Interact Brands Valerie Hawks, Materials and sustainability at Nirvana CPH Katie Kubrak, Founder of Liquid Death Mountain Water Mike Cessario, and more. --------- ❤️ packaging and want to join me on the Package Design Unboxd podcast? Fill out this form and we'll contact you if you're a fit Click here. 📦 Support the pod by leaving us a review here. * Have you connected with Evelio on LinkedIn yet? if you haven't follow him to get daily packaging content and education, connect here.