Packaging Unboxd with Evelio Mattos

What the hell is sustainable packaging anyway? It's late, and I'm going to rant about everything I know and how to approach sustainable packaging design. You're going to learn a few things in this one: 1) What questions to ask you supplier, manufacturer, and yourself before you embark on the road to sustainable packaging design. 2) Materials, we're going to have a heart to heart about materials. Paper, plastic, and alternatives what they are and how they work. Some we're just going to say no to. 3) Where to begin looking for sustainable solutions that impact your packaging's sustainable story. It's not where you would think, but it's where you'll make a difference.  Leave a comment or review, would love to hear if you like this type of episode. If you do I may just do more of them. Support our sponsors:  WestPack - They're California's first live conference! Excited it's about packaging! Use promo code UNBOXD to get 50% admission to various tracks including the cannabis track.  IDP Direct - these guys make amazing retail packaging for global brands. They also have a great sustainability guide available for free, check it out here and get started on your path to more sustainable packaging. Follow me on LinkedIn and leave a comment about this show. You'll get a few sustainable posts a day on Linkedin and be able to network with other like minded packaging people!

Jeremy Etchison & Ben Blanchard are the dynamic duo behind SONOS' Roam packaging. Their team of designers and engineers executed what can be called the future of sustainable tech packaging. A completely recyclable product pack that uses custom paper wrapped corrugated board and molded fiber inserts to cradle and present the ROAM speaker.  We discuss how sustainability was the Northstar that led to Sonos' packaging design for the ROAM and all future Sonos products. We learn about custom papers, molded fiber inserts, and the necessity of designing within a grid for multi SKU packaging.  Connect with Jeremy and Ben on LinkedIn Tag Evelio in your LInkedIn posts about packaging Support the sponsors that support the PDU (Package Design Unboxd) podcast: Intl. Direct Packaging, the factory direct packaging manufacturer known for sustainable packaging manufacturing WESTPack, California's first live conference! And it's a packaging conference. Sign up for your tickets here use promo code: unboxd to get 50% off various tracks

Packaging designers have a superpower no other designer has. The ability to reach into the future and create it today. Learn the strategies Clark McDowall use to design packaging for Mars owned Nutro Pet Foods and legacy brand Palmolive. How to spot packaging trends without falling in love with transient trends? Applying this strategic vision to designing packaging with longevity and relevance to build a Future-Ready brand. Nutro Packaging Design: We discuss designing packaging for large to small skis and how systemic design works Avoid following the industry and focus on the consumer's needs Why the team landed in the direction they did and what was the brief  Palmolive Making a legacy brand inclusive with small tweaks that mean a lot Redesigning dish soap to sell an experience and values Designing something positive for the planet by using ocean plastics Designing something positive for people removing hands from the packaging Learn more and work with Clark McDowall Connect with Adrienne Muken on LinkedIn Connect with Paul McDowall on LinkedIn Connect with Evelio Mattos on LinkedIn Follow the podcast and get the newsletter Download your free sustainability guide now Visit westpackshow.com to register for your free expo pass and use promocode unboxd to get 50% off the CannPack West Conference and other design and manufacturing technical conference tracks.

Want to know how agencies are designing packaging for the future?  Where do packaging innovations breed? Where do you find packaging inspiration? If you’re interested in designing forward thinking packaging that goes beyond just making bags and boxes, you gotta listen to this episode. We talk with Daniel Lowe founder of Someone and Others, a design studio based in LA working on some of the countries most cutting edge brands.  Listen today and you’re going to walk away with some inspiration and learn a few things. 1) you’re going to get a history lesson on how packaging has evolved over the last ten years. 2) get a sense of how packaging will evolve into the next 20 years - I told you Daniel is focused on forward thinking packaging. 3) where to find inspiration to design packaging that doesn’t look like anyone else So you want to get in touch with Daniel and his team? Find Someone and Others here. Want to connect with Evelio? Hunt me down on LinkedIn *Get out of the house and go attend the largest West Coast packaging conference LIVE! In Anaheim! It's called WESTPACK! Click here to register and use promocode UNBOXD to get 50% OFF CannPack West Conference and more! Interested in sourcing packaging directly from the factory? Check out my friends at IDPdirect.com, they are the premier luxury packaging manufacturer where you buy your packaging direct from the factory - no middlemen, no distributors.  Learn more here

Simon Van Leuven breaks down what happens to your packaging after it's picked up for recycling. We discuss how to design packaging for sustainability, and how different packaging materials impact the true nature of sustainable packaging design. Simon is someone that I’ve followed for a while and watched many of his videos where he’s out on the job at recycling plants, MRFs, or even outdoors fishing and picking up trash. He’s a director at Vanden Recycling based in Melbourne Straya, he’s also the host of Think Beginning Not End where he gets into the nits and grits of recycling and sustainability. You can learn more about Simon before we get into this episode by hunting him down on LinkedIn, search for Simon Van Leuven, If you want to learn how your packaging impacts the recycling industry, you’re going to love this episode. Today you’re goin to get a few massive ideas. 1 - What happens to the various materials once they get to your local MRF 2 - New labeling requirements being implemented today 3 - Compostable packaging - is it a lie? Make sure to take notes, and enjoy the episode. Follow Evelio Mattos on LinkedIn for daily sustainable packaging information Connect with Simon Van Leuven on LinkedIn Subscribe to his podcast Think Beginning Not End Support our sponsor IDP Direct, the luxury packaging manufacturer. Get 20% off your custom packaging dielines from DieCutTemplates.com

How do you design packaging for DTC brands? How do you know how many boxes to buy when you haven't sold anything? How do you time your packaging buys when you're working with projections?  The founders of Last Crumb get into these details and many more. We learn how they developed the packaging that is winning awards and most importantly selling out their weekly cookie drops. At nearly $10 each cookie these cookies are flying off the shelf and growing this 10 week old start-up. For online only brands packaging is critical, your packaging design has to sell the product after the purchase and validate the consumer's expectation by delivering a memorable unboxing. We dig into all of the details to bring you the lessons these founders have learned. While you're at it, pour yourself a tall glass of milk and order up some Last Crumb Cookes. Make sure you're ready with Apple Pay or you probably not get to buy one before it sells out. - pro tip. Sign up for Last Crumb Learn more about Raf's Design Agency Truffle Connect with Evelio Download the Sustainable Packaging Guide

In our conversation about packaging design for Pride month with Zipeng Zhu, why men's body wash has grip, and why it's important to share your work to build your network. You'll also get, How Zipeng Zhu selects colors when designing packaging, fashion, or digital? Here's a secret his current favorite color is yolk :) Harry's razors hired Zipeng Zhu to develop the packaging for the recent Pride packaging as well as developing all of the merchandise. Understand why design matters and how creative directing your own social media can lead to lifelong partnerships. Support Zipeng Zhu's Dazzle brand and studio - Dazzle.supply Follow ZZ on instagram - @dazzle.supply @dazle.studio @zzdesign

What is a Life Cycle Analysis (LCA) and how can you use it to make packaging decisions?  If you're a packaging buyer, a packaging designer, or packaging manufacturer this episode shares insights into the LCA process as well as the value of having a human in the loop to balance the data.  What questions impact data and how understanding the key areas of consumerism can determine the right packaging for you. Learn how Medoola saves global consumer brands millions on packaging, retail, and supply chain processes. _________________________________ Follow Neil Shackleton on LinkedIn Learn more about Medoola Follow Evelio Mattos on LinkedIn Download your free Sustainability Guide

AB InBev's Global Director of Innovation - Packaging, Keenan Thompson shares the process their Global Innovation Technology team uses for designing packaging. We get deep into the process and take apart what innovation actually means. How to take disparate information and mold it into the future when you have the right team at the table. We discuss the team's recent packaging innovation for Corona which uses agri-waste to make the board for the 6 pack carriers. We discuss the testing of the technology and the parameters set in the design process.  How this new technology helps farmers make more financially by selling the waste as well as the product to the same brand creating sustainable businesses as well as sustainable packaging.  Listen and leave comments in LinkedIn. Follow Keenan Thompson on LinkedIn Follow Evelio Mattos on LinkedIn  Download your free Sustainable Packaging guide Thanks for listening!  Make sure to subscribe!

A good packaging designer will create a beautiful design, a great one will design an experience that includes how materials can make you feel. We speak to Annette Clayton with Fedrigoni paper from Verona Italy where you'll learn what makes a paper luxury and how brands can use paper to brand themselves without graphics. This is episode 1 of the Package Design Unboxd, Paper Trade Show. Watch the full video on our LinkedIn page Connect with Annette on LinkedIn Follow and support our sponsor IDP Direct Connect with me, Evelio Mattos on LinkedIn