Packaging Unboxd with Evelio Mattos

Todd Maute explains how CBX’s FORGE process helps redesign multi-SKU packaging for CPG and retail brands faster and sometimes cheaper. CBX is known for its brand experience development for pet, food, and even pet food brands!  Learn how design agencies collect data, project-manage, and make production a design challenge to ensure every redesign aspect is measured and considered. Packaging design for one box is complex. Redesigning packaging for hundreds of SKUs all at once, well, that’s an undertaking for the professionals. This episode gives you the BTS insight to see how the pros do it. Here’s what you’re going to get from this episode: 1) How adaptive design can just be the future of packaging production. 2) How scaling a brand requires understanding the elasticity of design to live across a comprehensive set of standpoints. Just think of Smuckers, you know ’em for the jelly aisle, but they’re in frozen, pet, and breakfast. 3) Applying design across hundreds of SKUs, now that you’ve determined where your products will live, we need to know how to take on this design challenge and translate visuals across hundreds or thousands of SKUs. Hear how CBX applied their FORGE process to Duane Reade to execute a redesign in less than 6 months tip to tail. Connect with Todd Maute on LinkedIn  Learn more about CBX here Connect with Evelio Mattos Download your free sustainable packaging guide here

In this episode Evelio (@eveliomattos) speaks to Vincent Colard of Citeo.com a company working hand in hand with packaging designers, manufacturers, and recycling systems to get France to 100% recycling rates by 2025. Learn what materials to use in your packaging design to increase the chances of it being recycled at end of life.  They discuss chemical recycling, what it is, how it helps, and where it fits in the grand scheme. Also the different types of plastics, benefits, drawbacks, and different product needs.  Here are three massive things you’ll walk away with today. 1) How CITEO develops recycling streams for various materials and how they implement it across the country. 2) Get a breakdown of checkmical recycling, how it works, and basically what it is. 3) recycling, down cycling, and up cycling how different packaging materials are building our circular future. You can learn more about CITEO at citeo.com or find Vincent Colard on Linked in. For daily packaging updates, follow Evelio on LinkedIn Download your own sustainable packaging guide here Follow Package Design Unboxd on LinkedIn

Ever wondered what the future of packaging looks like? You’re not alone. In fact, it’s a question that has been on the minds of many designers and brand-owners alike. We all know how important sustainability is to our world today, but we also want to make sure that we are doing everything in our power to make products as effective and safe for consumers.  That being said, antimicrobial coatings are trending due to covid, the current pandemic, but also looking to everyday hygiene of products we come into contact with.  Learn how DesignSake launched Matter, designed packaging for Nixit, and is building the next brand incubator near SF.  Here’s a few more take aways you’ll get from this episode: 1) If you can design for others, you can build for yourself. Design Sake launched a new product into the market and we get into how agencies are taking ownership of the products they design. 2) Removing the responsibility of sustainability from the consumer. 3) How do you make packaging that is a reflection of who you are and meets your sustainability goals. How do you hold clients accountable? And how do you make clients as successful as you possible can? 4) The future pipelines of DTC brands and how designers need to think about material innovation, and should packaging be anti-microbial? Connect with DesignSake Learn about Matter Connect with Danielle McWaters -------- Connect with Evelio Mattos Leave a review here -------- Download your own sustainability guide for free

Kirk Visola, Founder and Creative Director of Mind the Fun, Co-host of Clubhouse's Kirk and Kurtts (Andy Kurtts), and Monday's with Marilyn (Kirk's mom) joins PDU to have a discussion about race and design. Kirk shares the experiences he's had as a black designer, learning that design could lead to a career, and his passion for comics. We discuss everything from updating his LinkedIn profile with an image for the first time, interviews, his sketch process, and how design can take a couple days to a couples weeks.  Check out Kirk's amazing work here: Connect with Kirk on LinkedIn Connect with Evelio on LinkedIn **Not G Rated**

Supply chains are breaking down, freight rates are blowing up, and today there are even brands that are paying off dock workers to move their products to the front of the line. Don't stoop low enough to break the law, just listen to this episode where Thaxton Lipscomb explains how to engineer your logistics to move your goods faster and cheaper. He lays out everything from materials to incoterms and how to save money by shifting responsibilities to sellers making them want to move the goods faster in order to get paid upon delivery. Here's what you get in this episode: 1) What the hell is ECT? If you’re ordering packaging and it’s shipping in corrugated boxes, you need to know what ECT is. You’ll also get a few standards that you can use when quoting packaging. Yes, the quality of the cartons impact your overall costs. 2) This was new to me, they’re called INCOterms. Thaxton will explain how to leverage incoterms to create a sense of urgency in delivery but also how you can shift the responsibility to the seller. Not only that it can allow you to shift costs back to the seller and determine who is responsible for payment and when. So save money and get things faster. 3) One of the biggest trends coming for 2022. Reverse logistics! Forget the color of the year, brands don’t really care about superficial trends right now. It is all about consumer experience and saving money. Really it’s about saving money. Reverse logistics does both. 4) I know I usually give you three things, but this one is so good I gotta tease it. Thaxton explains how they saved money and redesign time by changing the truck type instead of redesigning the packaging to correct transit damage.  You have to listen to this because you won’t believe it. Connect with Thaxton Lipscomb on LinkedIn Connect with Evelio Mattos on LinkedIn And download your free sustainability guide here.

Is plastic packaging evil? Is it killing sea-life, reducing sperm counts of men globally, decimating bird populations, or is it a misunderstood miracle material? In the Package Design Unboxd Q&A Clubhouse room, Chris DeArmitt Plastic Scientist and author of A Plastic Paradox joined Pierre Paslier CEO and co-founder of NOTPla to debate plastic packaging. Regardless of which side of the aisle you sit on, you need to listen to this episode. The goal of this episode is to share points on both sides that expose the debate brands are afraid to have because they don't know who to believe.  WARNING: Recording quality is crap. I'm sorry. But listen to it anyway, there is a lot to learn and think about in this episode.  Learn more about Pierre Paslier and NOTPla, it's a seaweed based material capable of replacing plastic in specific applications. It's so sustainable you can eat it. You can download Chris DeArmitt's new book and decide for yourself. Connect with Evelio Mattos on LinkedIn Follow Package Design Unboxd on LinkedIn Please subscribe, rate, and review. Download your own sustainability guide here

Today's guest is Andy Kurtts, the founder of Buttermilk Creative, a food & beverage packaging agency based in North Carolina. After leaving his full-time position over 5 years ago he launched Buttermilk Creative. Andy set out to build a solid business foundation before designing his first package. Andy shares how he set up his LLC, website, and where he goes to find clients.  Get practical advice on growing your business, finding clients, and even when to make the jump from full-time to founder. Connect with Andy on LinkedIn Email Andy at Buttermilk Creative Connect with Evelio on LinkedIn Download the free sustainable packaging guide

How do you design packaging for a product and an industry that's not fully legal, and changes regulations daily? Rick Fitzgerald joins us to share his insights into cannabis packaging and how to get started designing for cannabis packaging.  If you want to begin designing packaging for cannabis, you’re going to love this episode. If you’re already designing packaging for Cannabis, you might learn something too! You’re going to learn 3 super major things. 1) State regulations, why you need to work with a pro 2) The opportunities in structural engineering CR packaging 3) The requirements for designing graphics on cannbis packaging. Also some insights into the cannbis industry as a while, and Rick drop his prediction for countrywide legalization! Connect with Rick on LinkedIn Check out his cannabis travel company InnDica here Connect with Evelio on LinkedIn Download your free sustainability guide here

What the hell is sustainable packaging anyway? Evelio continues the conversation over drinks to help you identify ways to make your packaging more sustainable and building your brand. It's another late night and Evelio's drinking again letting loose on what it means to be sustainable. He breaks down the old adage of Reduce, Reuse, and Recycle and what that means to a brand and to a designer.  You'll get something out of this episode, even if it's just a laugh. Evelio takes sustainability seriously and wants to make sure you get the straight dope from his experience. Follow Evelio on LinkedIn Download your own Free copy of the Sustainability Guide

50 years ago Fabrice was picking up trash in his village, 20 years later he launched one of France's most famous packaging design agencies. Today Fabrice Peltier, world renowned author, shares with us what he's learned about sustainability and why we're in the middle of a revolution.  Get ready to fight for your planet because this revolution isn't jut limited to packaging, it's about product, logistics, consumerism, and everything in between. He explains the confusing nature of sustainability, how Europe differs from the Americas when it comes to recycling packaging. Fabrice's book The packaging Revolution is a must read, and it's written in simple terms so anyone without packaging design experience can learn to make more sustainable packaging decisions.  All in all, you’ll get at least 3 key takeaways. 1) How to trendspot 20 years into the future. - seriously he’s got a great process that beats mine and I just work 5 years in the future. So I’m going to start putting this process into play for myself. 2) How to help brands make the right choices in materials, processes, and give them a clear picture of what sustainability can mean for them. - If you’re not already helping brands make these decisions, you’ll gain some insight into how to do this. 3) Compostables. Yes we get into compostable plastics and we get a European angle on this material. We also get into some of the laws passed around these materials and packaging. We discuss the Packaging Revolution, and learn that the reason it’s written our in such simple terms that anyone can understand is that Fabrice is also the author behind the French version of Design for Dummies! You can pick up Fabrice Peltier's books here! Connect with Fabrice Peltier on LinkedIn Connect with Evelio Mattos on LinkedIn to get daily packaging insights Support our Sponsor WESTPACK use promo code: UNBOXD for 50% off! Download your free sustainability guide here.