Vigor Life Podcast

I finally got a chance to get Lee on the show as we couldn’t sync up for the Vigor Ground Summit last time because of travel restrictions, as he’s someone that I’ve followed his work and got a lot of value from it. He’s a coach in the real world, training real people from all walks of life, has been doing it for a long time and only continues to get better. He’s also a professor at a university and teaching up and coming students practical programming, building coaching skillets, and sharing how to have success in the industry. To top it off he is also a very prolific writer. Here’s the official bio: Lee Boyce is an internationally known fitness writer and strength coach, and owner of Boyce Training Systems, based in Toronto, Ont. His work is published regularly in many major fitness magazines including Men's Health, Men's Fitness, Esquire, TNATION, Muscle & Fitness, Bodybuilding.com, and Inside Fitness. In 2013, he was named to the Team Jamaica training and treatment staff for the Penn Relays international track meet. Currently Boyce works with clients and athletes for strength, conditioning, and sport performance. Lee and I dive into real world practical applications and lessons to improve as a coach, get clients better results, and have more success in the fitness industry. IN THIS EPISODE YOU’LL LEARN: What is a missing link for most coaches that is hindering their success in the industry. Why the rise of social media coaches has hindered some foundational skillsets of a coach. Lee’s crucial reason to start your career training in a big box while also __________ . How to distill high level knowledge into practical lessons that can be applied with clients the next day.  When and when NOT to follow templates and what “formula’s” tell you to do. Massively underutilized strategy - role play scenarios, case studies, and problem solving of yourself and your team. Luka and Lee break down simple strategies to be able to stand out as a coach and get new clients right away. The unconventional approach of getting bette, faster, by hiring other coaches in your area that are better than you. Lee shares 3 things that he’s changed in the last 5 years when it comes to training clients (that he wasn’t doing before). Why you should have different main lifts for each of your clients and how do you determine them. Our insights from lifting for almost 50 years combined, and coaching for 30+ years combined and the advice 20 year olds lifters should take. The main lessons Lee learned from having a devastating knee injury and how he improved and came back stronger, smarter, and better. The crazy insights you’ll get for people that are fit in their 50’s, 60’s, 70’s and beyond. There are 11 components of fitness coaches usually think about, work on, and focus 3-5 of those and why they’re missing the boat to improving their clients results. Why chasing strength is NOT the best choice after a certain period of time. Assessing and filling the buckets people truly need rather than what sounds cool, and why you should be doing unconventional training with your clients. How to improve your communication and the ONE thing Lee advises to do as a coach to build his book of business. The crazy tip that will help you blow up your in person training business. How Lee got into writing, tips to get your article published at bigger sites, and how to position yourself because of your writing. Why crucial conversations are the fastest way to improve how you communicate. The things Lee is studying to improve as a coach and help his clients even more.

While I was in San Francisco speaking at the Vagaro conference, one evening I asked my video guy Tyler to just start recording and I’m gonna do an episode on how to build your fitness business, starting with in-person and adding online coaching strategies as well. We ended up diving in so deep that it ended up being a 2.5 hour episode with a lead up to part 2 that I’ll do sometime in the near future. If you’re a coach or gym owner in the fitness industry and you want to learn how to grow your clientele, whether 1 on 1, semi-private, or groups, this is a blueprint. It goes beyond that though as it also breaks down how to build authority and positioning, becoming the go-to expert, create systems, not just in the gym, but also when it comes to creating content, email marketing, SEO, and much more. I don’t hold back anything, I just run out of time as had to finish the episode since it was 1am and I had to speak again the next day. Dive into the episode and take ACTION on the things taught!

Joel Jamieson is widely considered one of the world’s foremost authorities on strength and conditioning for combat sports, having trained many of the sports best athletes since 2004. He is the author of the bestselling book Ultimate MMA Conditioning and is a contributing writer to several top magazines and a frequent guest speaker at conferences and seminars all over the world. Joel has worked with and consulted extensively for teams and organizations ranging from Navy SEALS to Life Time Fitness and his Bioforce HRV system was used by teams in the NFL, NBA, MLS, NCAA, and more (now called “Morpheus). He is best known for an individualized approach that is both based on solid science and yet practical to apply. Joel created 8weeksout.com in 2009 to help clear up the misinformation and confusion surrounding energy systems. Since then, the site has become one of the authorities on strength, conditioning, and performance. Joel is one of my closes friends and a person I spend a lot of time geeking out on the science of training, longevity, health, and also business. Since he’s also one of the worlds foremost conditioning and metabolic optimization specialists, I’ve had him back on the show for the 3rd and, and he never fails to deliver top notch insights, practical application, and some big “aha” moments that will help you upgrade your performance, health, longevity, and overall results. IN THIS EPISODE YOU’LL LEARN: What is “metabolism” and the 3 biggest myths around it. Why the idea that if you just burn more calories, you’ll lose more weight is wrong, we dive into the research of Herman Pontzer you must understand.  Fascinating research showing people with higher metabolism aren’t necessarily leaner than people with lower metabolisms, why this is and how it applies to you. How calorie restriction leads to longevity, and whether you should be under eating. The difference of optimizing for longevity vs. optimizing for performance, do you have to give up one for the other. One of the rarely talked about reasons of why we lose muscle as we age, and what we can learn from it. The power of mitochondria and why it’s something you MUST understand and develop (and the ways to do it). The TTENNS approach to improving every facet of your longevity with specific examples. Strength training and walking Is NOT enough if you want to optimize your health and longevity. What is metabolic flexibility, its benefits, and how to apply it in both training and nutrition.  What’s “zone 2” and why is it now becoming popular, the benefits of it, and the myths surrounded by it.  Why metabolic work requires more frequency but not as much intensity (aka, you’re not doing enough cardio!). Why Joel think metabolic work comes first, then strength and how Cardio will NOT affect your strength, muscle, and performance in a negative way. How to ice baths, sauna’s, float tanks, etc. affect longevity and where do they come into play. The future of individualized supplementation and therapeutics in improving health and longevity.  And much, much more! LINKS AND RESOURCES: 8 Weeks Out  www.8weeksout.com Morpheus www.TrainWithMorpheus.com Book: Burn - New Research Really Blows The Lid Off How We Really Burn Calories, Stay Healthy, and Lose Weight   Vigor Ground Fitness and Performance Gym www.VigorGroundFitness.com Vigor Life Podcast (iTunes) Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram https://www.instagram.com/lukahocevar/

This is a comeback episode for the Vigor Life Podcast and I couldn’t be more excited to bring it back and share my own knowledge, experience and insights again, as well as bring on the best guests to educate, entertain, and inspire. This first episode I sat down with Dr. Michael Mash of Barbell Rehab, as well as our partners Zach and Mitch from HIDEF Physical Therapy. We were hosting Michael for the Barbell Certification at Vigor Ground this weekend with over 40 attendees. Barbell Rehab was created by Dr. Michael Mash, Physical Therapist and Barbell Coaching Expert to help fitness and rehab professionals improve their management of clients with pain or mobility limitations. He received his Doctor of Physical Therapy in 2016 from Duquesne University and his Bachelor of Science in Biology from Saint Vincent College in 2014. In this episode we go over training limitations for clients and how to adjust for them, biggest issues we see when it comes to coaching, and then we dig deep into the power of communication when it comes to results, collaboration of coaches and physical therapists, the future of integration with training and PT facilities, and much more. IN THIS EPISODE YOU’LL LEARN: => What are the biggest reasons people beat up their joints when they train and how does that need to improve. => Why the devil is in the dosage and one of the MAIN reasons for injuries and nagging pains. => What are the obstacles when it comes to rehab and physical therapy, of getting someone back to high performance rather than just out of pain. => The art of finding the right variation for the client is a superpower. => How to increase your value as a coach by collaborating with physical therapists. => Learning the skillset of eliminating “threat” with clients that had injuries and are afraid of certain patterns. => Why you should listen to “whispers” of your body so they don’t become “screams.” => The future of physical therapy is proactive and not reactive, and the integration of training and PT in any business. => Changing the fear of physical therapists loading their clients when they are rehabbing and coming back to action. => How to use trust, communication, and safety to improve your clients performance - with specific examples. => Why sales and marketing will make you a much better coach and physical therapist. = > How ONE set can cause a big psychological adaptation for your clients, do this! => The “Hospitality Reflex” in personal training and physical therapy and why it’s what the top 1% do. => How to build trust as a trainer or PT and not only face to face, but also through social media, organically, in your community to build a referral machine. => Why you MUST hunt for feedback with your business, and constantly strive to improve. LINKS AND RESOURCES: Barbell Rehab https://barbellrehab.com/ HIDEF Physical Therapy https://www.hidefpt.com/ Vigor Ground Fitness and Performance Gym www.VigorGroundFitness.com Vigor Life Podcast (iTunes) h Luka Hocevar YouTube Channel https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram https://www.instagram.com/lukahocevar/

Jonathan Goodman is the creator of the Personal Trainer Development Center. Since 2011, he has supported fitness professionals by publishing over a million words, growing some of the largest online communities, publishing several books, and establishing the first-ever certification for online trainers, the Online Trainer Academy. He's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Muscle & Fitness, Inc., and many more. Originally from Toronto, Jon spends his winters exploring the World with his wife and son. In this value-packed episode which was a special edition never released fireside chat from the 2020 Virtual Vigor Ground Summit. We touch on everything from what Jon would do right now if he were to go into opening a brick & mortar business and how the online space is shaping itself, to the finances of a fit pro and how to build security and wealth – and a lot in between. This is a can’t miss episode for Fit Pros. Let's go. IN THIS EPISODE YOU’LL LEARN => How Jon would build a brick & mortar business if he was building it right now (step-by-step) => Why Jon focuses on BIG goals and “asymmetrical risk” (what that is and why you need to understand it to win very big in business) => What Jon believes is the perfect business and behind the scenes of his business =>  How to build out program design templates that save you and your company massive amounts of time => How to design a smaller brick & mortar gym that is coupled with specific program design and maximizes square footage verse profits => 2 reasons you should not open a brick & mortar business (and still crush it in the fitness space) => A MUST skillset to develop in the coming 3-5 years that you should double down on => A habit Jon does daily to connect and build relationships that you should steal => The importance of knowing how money works (and the competitive advantage it gives you) => The biggest money mistakes coaches make and the how to fix them (we’ll give you actionable steps) => Understanding how debt works and examples of how you can make yourself a lot more money (with what you already have) => Jon’s top 3 money management tips for coaches, starting with “working back from profitability” (discover what that means and how to use it) => Jon's online coaching model for profitability (a model you can use for yourself and your business) => A detailed breakdown of what type of online businesses you can build for best profits, and at what point in time you have to build a bigger team (have more oversight and insight on business from $100K - $10M) => Why Jon likes the “Profit First” model to get started but believes there is a better way to manage  => The long-term effects of building an online coaching business and what to look for so that you thrive and don’t fall apart => Which hybrid models really work for a brick & mortar and online business combination LINKS AND RESOURCES Personal Trainer Development Center: https://www.theptdc.com/ Online Trainer Academy: https://www.theptdc.com/online-trainer-academy-certification Jon’s FREE Program Design Software for Offline & Online Biz: www.theptdc.com/quickcoach/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/

James Krieger is a scientist, trainer, bodybuilder, and author of the Weightology Research Review. He has a master’s degree in nutrition from the University of Florida and another in exercise science from Washington State. James also started Fit Pro Financial to help coaches develop financial health and learn how to manage and invest money so that it works for them.  I catch up with James to talk about the principles that help anyone succeed with nutrition long-term. We also break down some myths that have become obstacles for people to simplify and win when it comes to their diet. In the second part of the podcast, we dive into financial habits for coaches and how to be “financially healthy”, touching on principles, mindsets, as well as specific strategies to help you build your bank account and security. IN THIS EPISODE YOU’LL LEARN 1. Why most people who try to lose weight succeed, they just didn’t succeed at keeping it off (a bigger obstacle for most). 2. The number 1 predictor of weight loss is dietary adherence - it’s by far the most important thing (and most difficult since our brains are wired to work against us). 3. Why the Western-style diet overrides your signals of appetite regulation and makes you want to eat more food (without realizing it) and how to avoid that minefield. 4. Why there is no "best diet" and the question that will help you determine which nutrition approach to go with.  5. Why introducing as many barriers as possible can be a good strategy for weight/fat loss. 6. The reason “working for your food” is a key strategy in success. 7. 5 powerful strategies/rules for your daily nutrition that help clients achieve sustainable results. 8. Why tracking your food even for a short period of time can be helpful for awareness (and what to do if you don’t want to track). 9. A template I use with clients that have been successful at getting results without tracking calories. 10. The reason less variety is a GOOD thing for nutrition success (and some studies on buffets that confirm why a lot of choices is detrimental). 11. The reason exercise is SO important when it comes to maintaining weight loss (the scientific data is overwhelming on this). 12. Why you MUST have a plan to not fall back into your old habits when you’re transitioning into “weight maintenance.” 13. What is reverse dieting and why its more of a mental trick than it is a physiological adaptation that “protects your metabolism.” 14. How being unfit and obese affects your decision-making and mental outlook in the world (and why strength training is a keystone habit). 15. Why the financial habits of the average American are NOT good, and just like nutrition, is a skillset you must build. We dive into what and how. 16. How James made money, lost it all, and then rebuilt it back up with rules and structure and what you can learn from it (and why being a day trader is the hardest “easy money” you’ll make). 17. 2 BIG lessons when it comes to investing and trading. 18. 3 out of 4 Americans don’t have enough savings to cover a $1,000 emergency (when the goal should be 6-12 months - we’ve learned that with COVID). 19. Don’t buy s@*t you don’t need (filter it and factor in needs vs wants). 20. My rules for whether to buy something or not and when to put it into investments (and what categorizes investments). 21. James' 4 principles to live by to be financially healthy. And much, much more… LINKS AND RESOURCES: Weightology: https://weightology.net/ Fit Pro Financial: https://fitprofinancial.com/ James Krieger Instagram: https://www.instagram.com/james.krieger/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/

Dr. Mike Roussell is one of my go-to people when I have questions about nutrition. Dr. Mike is famous for transforming complex nutritional concepts into practical nutritional habits that his clients can use to ensure permanent weight loss and long-lasting health. He holds a degree in biochemistry from Hobart College and a doctorate in nutrition from Pennsylvania State University. Dr. Mike’s academic background, coupled with his broad range of experience consulting with pharmaceutical and food companies, medical schools, top-rated fitness facilities, professional athletes, and individual clients, gives him the unique ability to translate scientific findings into relevant, understandable, and actionable strategies that get results. As a scientist, his research has been published multiple times in the world's premiere clinical nutrition journal, the American Journal of Clinical Nutrition. Dr. Mike oversees the optimization of the health, nutrition, and performance of a range of clientele from professional athletes, to celebrities, to Fortune 500 executives. He is also a sought after continuing educator, speaking across the country to physicians, dieticians, nurses, and other health professionals on the most recent advances in the nutritional treatments for cardiovascular disease, metabolic syndrome, and weight loss. In this episode, we dive into the art of nutrition coaching and what really works in the real world. We break down principles, science, and examples of client obstacles and how to help overcome them. If you're curious about nutrition, this is a must-listen. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. How Mike discovered the importance of the consultation and the art of coaching and why it was different from “studies in the lab.” 2. Why writing for T-Nation and diving into the minutia of nutrition doesn’t carry over to people training 3x a week for 5 minutes working to change their body. 3. How Mike would discover the truth from clients in the last 5 minutes of an hour-long consultation and how it helped him hone his skill as a coach. 4. “Nutrition Speed Dating" and how Mike was able to build rapport and discover the obstacle in the way of people's success. 5. A key principle to getting results: discovering where the client sees themselves and where they are trying to go. 6. The reason you can’t shock clients with huge changes when they think they are doing ok (this is KEY, tune in!) 7. When to coach with more structure and challenge, and when to reel it back; and the reason why Mike will fly across the country to meet clients face-to-face. 8. Why asking questions to discover where the client’s skillsets are, is critical to being able to give them the best “next steps.” 9. How you may be setting up clients for failure when giving your “expert advice” – Mike and I give some must-listen examples 10. Why Mike walks away from consultations and gives his subconscious a day or so before giving nutrition recommendations. 11. When to NOT give people a lot of options when it comes to nutrition coaching. 12. The reason Mike doesn’t like Intermittent Fasting and does NOT recommend it to his clients. 13. What Mike thinks about tracking, which way is best, and for who. 14. The “3-2-1 method” and why it works for a lot of clients. 15. The 6 pillars of nutrition and why they are the foundation of a quality, healthy, sustainable diet. And much more. LINKS AND RESOURCES: Dr. Mike Roussell site: https://start.mikeroussell.com/ Dr. Mike Roussell Instagram: https://www.instagram.com/mikeroussell/ Book: MetaShred Diet: Your 28 Day Fat Loss Plan. Simple. Effective. Amazing: https://www.amazon.com/Mens-Health-MetaShred-Diet-Effective/dp/1623369886 Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/

I have been looking forward to talking with Chris Duffin for some time. His incredible story proves that what happens to you doesn’t have to define who you become. Chris went from growing up homeless in the Pacific Northwest wilderness to multiple engineering degrees, worked his way up the ladder to become a corporate executive in aerospace, turned companies around, started and built multiple 7 figure companies in the fitness space – all while also building up to 1001 lb x 3 sumo deadlift and 1000 lb x 3 squat (both Guinness Book World Records). Chris and I talk about the principles to be able to achieve anything in life—which he outlines in his book, “The Eagle And The Dragon”—as well as his beliefs about how to become a great leader, his journey of strength training and becoming one of the worlds strongest men – all while building up Kabuki Strength. Let's go. IN THIS EPISODE YOU’LL LEARN 1. Why you don’t have to have a crazy backstory to have the drive to success and achieve incredible feats. 2. Chris’ upbringing in the woods of Northern California, living homeless, in the drug trade, hunting his own food, around serial killers, human trafficking rings, and how he was able to rise above it. 3. How Chris got promoted to leadership positions where people respected him despite not being a “rah rah” motivational guy. 4. What was the difference that made Chris excel rather than go down a negative path, despite his extremely challenging circumstances. 5. Why we MUST find challenge, stress and adversity rather than the comfort that we’re drawn to (the difference in succeeding or failing). 6. The mindsets and introspection to help you overcome ANY challenge and turn it into a lesson that helps you get to the next level. 7. The TWO things that you must have to drive your energy day in and day out. 8. What are you drivers, what are your values, knowing who and how you want to be in the world, something you must keep coming back to – listen to Chris explain how this can work for you when it comes to overcoming adversity. 9.  The habits that have allowed Chris to continuously overcome obstacles and become a top performer in strength, leadership, work, and building businesses. 10. What is the 5S method and how to apply it to your day and cut out all the unproductive things that aren’t essential. 11. The “5 Why’s”, storytelling, having a vision and constantly sharing it, and other principles you have to apply to succeed personally and as part of a team. 12. Chris’ core values and why recognition is one of them and it’s not bad (like many people believe). 13. The keys to being a great leader no matter who and where you lead. 14. Why you don’t have to be super polished, CEO cut, verses as a speaker, to be able to connect with people. 15. Relationships are the foundation of success in business and life. Chris breaks down how to develop your KEY 5. 16. Building a “strong mind and strong back” philosophy. 17. The beginnings of Kabuki Strength and how Chris became one of the strongest men on earth while building a successful equipment and education company. 18. The frustrations of training equipment that led to a solution by starting a company that solves the frustration (hint, BIG key in business). And much more. LINKS AND RESOURCES Kabuki Strength: www.KabukiStrength.com Chris Duffin Instagram: https://www.instagram.com/mad_scientist_duffin/ Book: The Eagle and The Dragon - A Story of Strength and Reinvention (Chris Duffin): https://www.amazon.com/Eagle-Dragon-Story-Strength-Reinvention/dp/1544501927/ref=sr_1_1?crid=CNODQGNOMPOR&dchild=1&keywords=the+eagle+and+the+dragon&qid=1605218448&sprefix=the+eagle+and+the+dr%2Caps%2C218&sr=8-1 Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/

One of my best friends, world renowned strength coach, and fitness industry thought leader, Jay Ferruggia is back on the show. Even though we were in lockdown when this episode was recorded, we pick up right where the industry left off. In this episode we talk about overcoming adversity, building resilience, taking control of your mind, as well as diving deep into how to build strength and muscle while maintaining healthy joints in the long term. Jay drops his nuggets of wisdom from almost 30 years in coaching to share what works for almost anyone when it comes to picking training splits, exercises, rep ranges and more. Let's go. IN THIS EPISODE YOU’LL LEARN: 1. Why Jay “missed” our initial scheduled podcast recording. 2. 3 big life takeaways Jay has throughout the lockdown that we should all remember on the daily to make our life more fulfilled and less stressful. 3. The key habits, mindsets and skillsets that helped Jay and will continue to help people persevere through ANY challenging time. 4. The foundational habits that lead to a positive domino effect and make your days successful (things Jay and I do, The Rock does, Gary Vee does, ALL high performers do) 5. Why you MUST be aware and analyze what enters your ears, your eyes, and your mind on a daily basis, as it will affect how you operate on a daily basis. 6. Why being “bummed out” doesn’t help anyone, and how you can free yourself from that feeling. 7. Teach anything you’ve done, hire others for things you want to achieve that they’ve done. Invest in yourself, put skin in the game, and hire someone you desperately don’t want to let down. 8. Why “association” is one of the biggest influencers and how to put yourself into circles that will make you successful. 9. 3 Industries and 4 High Income Skills that will ALWAYS stick around and where you must continue to improve your skills on the daily. 10. Jay has been writing since 2003 and he’s still getting better every day, he shares why you must continue to get better at communicating, selling and leadership. 11. When it comes to training, the most important thing is: personal preference. We dive into what you should be doing for your training. 12. Jay loves Conjugate Training. We discuss what he recommends instead for most people when it comes to building strength and muscle. 13. The breakdown of how Jay would structure a training session to get maximum benefit, both from a results, joint health, and feel good standpoint. 14. One of the templates I use for my strength training sessions that you can “steal” and use for yourself. 15. A misconception on changing exercises every 3-4 weeks, if clients keep improving then keep them longer (listen to the examples). 16. Why you can PR on machines a lot longer than you can on free weights and how they are extremely useful (who should use them and when). 17. Strategies and tactics to add muscle building methods that work when you don’t have a lot of equipment or machines. 18. Some methods may not work as well BUT are keys in building mental resilience, as well as making the session more fun, and it’s why they fit into the workouts. 19. One of the most brutally effective ways to train long term that many people avoid BUT have withstood the test of time. 20. Why most people are doing too much, need to cut back, but train hard, and why doing so will be the key to their results. And much, much more. LINKS AND RESOURCES: Renegade Radio w/ Jay Ferruggia: https://podcasts.apple.com/us/podcast/renegade-radio-jay-ferruggia-fitness-nutrition-lifestyle/id853941025 Jay Ferruggia: http://jasonferruggia.com/ Jay Ferruggia Instagram: https://www.instagram.com/jayferruggia/ Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/

Jonathan Goodman is the creator of the Personal Trainer Development Center. Since 2011, he has supported fitness professionals by publishing over a million words, growing some of the largest online communities, publishing several books and establishing the first-ever certification for online trainers, the Online Trainer Academy. He's been featured in most major business and fitness publications including Men's Health, Forbes, Entrepreneur, Muscle & Fitness and Inc. – to name a few. Originally from Toronto, Canada, Jon spends his winters exploring the World with his wife and son. Jon and I dive deep into the foundational principles of what it takes to build a successful business and then pivot to get specifically into building and online coaching brand that is profitable, sustainable and stands the test of time. If you’re a coach looking to build an online business (or ANY type of business in the fitness space) then this is a MUST listen to episode. Let's go. IN THIS EPISODE YOU’LL LEARN 1. The future of in person and online training. 2. Everything works, from blogs, podcasts, Instagram, YouTube, etc. but here is what you MUST follow to succeed on any platform. 3. How to succeed on social media, no matter the platform. 4. The reason why Jon never did podcasts but is now starting his own – and the most powerful reasons to do one. 5. The process of building a specific skillset that will help you position yourself, generate leads, make sales and build a real business. 6. Lessons about not launching too early with a sub-par product (a big mistake many people make). 7. Why you don’t need to stress about missing out on new platforms that could “blow up.” 8. The reason you shouldn’t start with paid advertising and how to make your first sales and build “the machine.” 9. The 5/1/60 Principle that will help you create a compelling offer to get your first clients. 10. The exact steps to get your first 5 clients online—even if you don’t have a big social media following—and be able to get you started with online coaching. 11. The truth about building an online coaching businesses fast and keeping it sustainable. 12. Picking lower price point membership sites vs. high end coaching – what works and what you certainly shouldn’t do. Jon and I break it down in detail. 13. The lessons from a friend and mentor who built one of the biggest niche programs and sold it for over a 100+ million to the Golf Channel. 14. Why Jon has written 11 books and where the real value comes in from. 15. What is possible for an online coach when it comes to serving clients and providing a great service (how many clients, price points, automation, hybrid models). 16. Jon is building an online fitness company and breaks down exactly how they will do it step-by-step, from launch, hiring break down, organization, marketing… (steal this!) 17. What Jon recommends to gym owners when it comes to growth and also adding online coaching possibilities. 18. Why do we run away from the things that are different even though they’re better for us, and how to change it. 19. As a fitness professional you’re going to come out of COVID in one of two ways. Learn them. 20. The power of being great on camera and whether you can be successful without it. And much more. LINKS AND RESOURCES Jon Goodman Instagram: https://www.instagram.com/jonathan_goodman101/ The Personal Trainer Development Center: https://www.theptdc.com/ Online Trainer Academy: https://www.theptdc.com/online-trainer-academy-certification-c?utm_expid=.0kYl7KMnRuawga9mWgeQLg.1&utm_referrer=https%3A%2F%2Fwww.google.com%2F Jonathan Goodman All Books link: https://www.amazon.com/Jonathan-Goodman/e/B007V2QK18 Vigor Life Podcast (iTunes): https://podcasts.apple.com/us/podcast/vigor-life-podcast/id1180256583?mt=2 Luka Hocevar YouTube Channel: https://www.youtube.com/channel/UCQ29YcBh-g6onRujX3wD_XA?view_as=subscriber Luka Hocevar Instagram: https://www.instagram.com/lukahocevar/