The Simple and Smart SEO Show

Crystal Waddell shares insights on changing her business model, prioritizing health, dealing with stress, and learning from Nick Rubright. She also discusses the PIE project for women's basketball, staying updated and engaged with women's basketball, and exploring data visualization ideas.00:00 Welcome to Follow Through Fridays!00:13 Turning Business Models Upside Down00:23 The Hustle Habit: A Decade's Reflection00:39 A Shift Towards Health and Well-being01:49 The Wake-Up Call: A Personal Story03:24 Finding Balance: Work, Health, and Stress03:53 Learning from Nick Rubright: Linkable Assets04:14 The Struggle with Public Relations and Organization05:57 A Deep Dive into Women's Basketball and NIL06:11 The PIE Project: Player Impact Estimate10:37 Staying Updated and Engaged with Women's Basketball12:46 Expanding the Project: Data Visualization Ideas17:05 Concluding Thoughts and Future PlansText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today's podcast features SEO link-building expert Nicholas Rubright, who shared insights on the importance of link building and PR strategies in SEO for business owners. *Please excuse my sound quality, I had a mic issue!*- CrystalConnect with NickLinkedinRanko MediaUnique SEO Insights From Nick:SEO professionals who figured out SEO organically approach it differently than those who learned it within large companies. Marketing efficiency is key.Nick shared strategies of crafting content that targets specific keywords and creating data maps.Nick on PR and SEO:The faster indexing of news-worthy content leads to faster link indexing.The process of getting the story right for PR can take time and resources.Podcasts are the most cost-effective type of PR campaign: they don't require  content creation.Pitching and Posting As A Link Building Strategy:Align your pitch with the recipient's content intent.Make the initial outreach email short and personalized. Understand the recipient's monetization strategy. Cold emailing still works.Data-Driven Content Attracts JournalistsGenerate backlinks with no outreach: select keywords that include statistics, data, or averages.Nick introduced "data maps", using the example of "top Valentine's Day gifts by state." Leverage the popularity of data maps and allow for both national and local pitching opportunities.Limited budget for link building?Create trend reports based on deep Google trends research. Invest in quality content andText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

SEO optimization expert Sara Jensen discusses the importance of understanding target audience and unique selling proposition, benefits of team collaboration, and lead generation strategies. Host Crystal Waddell plans to split her brand into two websites, improve speaking skills, and grow email list. The episode highlights SEO tips, personal branding tactics, and lead generation ideas.

In my conversation with Sara Jensen from Brighter Messaging, we explored so much that impacts women-owned businesses:  the dynamics of managing a digital marketing agency, the evolution from solo entrepreneurship to leading a team, and the essential role of SEO in website development. the untapped "Mom" workforce and how to EmpowerMoms in BusinessConnect with SaraWebsiteLinkedin0:00 Sara Jensen - Simple and Smart SEO Show Podcast Recording (2024-01-16 10_04 GMT-5) 00:16 Welcome to the Simple and Smart SEO Show Podcast 00:39 Meet Sara Jensen: The Digital Marketing Expert and Female Champion 03:23 The Evolution of Brighter Messaging: From Solopreneur to Team Success 08:55 Empowering Moms in the Creative Industry 14:29 Diving Deep into SEO and Website Strategy 20:56 Unlocking SEO Success: Simple Strategies and Missteps 21:04 The Power of Metadata in Boosting Your Site's SEO 22:55 Maximizing Your Website's Potential Post-Launch 24:30 Content Strategy: The Key to Organic Traffic and Lead Generation 25:24 Leveraging Blogs and Email Lists for Enhanced Engagement 26:26 Internal Linking: A Secret Weapon for SEO 28:18 Crafting a Winning Strategy: Target Audience and Value Proposition 33:11 The Importance of Vision in Business and Marketing 38:49 Reflections on Strategy and the Path Forward Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this episode of Follow Through Fridays, I'm reflecting this week's episode with international SEO expert Sarah Presh. My takeways on iSEO:my current business model doesn't need to focus on international SEO.I rarely ship internationally.I COULD leverage Amazon fulfillment to explore international marketsCould I experiment with language-specific pages for products? What about a blog to go with that one language-specific page?Leveraging takeways from Google Search Console:According to GSC, people were searching for marquee letters to rent and buy! So I put up a product page and I've had two rentals so far - one for $900!Join the 2nd round of SEOSQuad founders here for $29 - NINE spots left! (if link doesn't work, it means spots are filled!)00:00 Welcome to Follow Through Fridays... on a Saturday!00:08 Diving into International SEO with Sarah Presh00:22 The iSEO Shopify Theme Dilemma and SEO Insights01:41 Leveraging Amazon for International Sales04:09 Launching New Products Based on SEO Data05:57 Join the SEO Squad: A Special Invitation06:39 Looking Ahead: Website Building with Sarah Jensen06:56 Closing Thoughts and Next Episode TeaserText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Navigating International SEO with Sarah PreschToday I'm joined by Sarah Presh from Dragon Metrics to talk about the unfamiliar nuances of  international SEO. Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability. Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of solo entrepreneurs across the world.Sarah now specializes  in international SEO, and has specific advice to implement it successfully. In particular: taking time to understand local search behaviors, (or find someone locally who does!), How to properly manage multilingual websites, A few examples of nuances of tailoring SEO strategies to different cultures and search engines used around the globe. Sarah shares positive and negative experiences with  geo-targeting, the potential pitfalls of translation services, and the significance of cultural sensitivity in digital marketing. If you're looking to expand your marketplace online or enjoy learning how the internet works, this episode is packed with valuable tips!Connect with Sarah Presch:LinkedinDragon Metrics (Save 5% with my code: WADDELL)Sarah's FREE iSEO Google Sheet00:08 Meet Sarah Presh: A Journey Through SEO00:53 The Entrepreneurial Journey and Its Lessons04:30 Diving Into the World of International SEO04:51 Understanding the Nuances of International SEO0Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

I discussed my experience with affiliate marketing through Awin for my Etsy shop, incorporating affiliate links into my blogs to boost sales. Additionally, I shared insights on indexing blog pages for better visibility on Google and highlighted my venture into creating unique physical products like battery-powered marquee letters for rent.Maximizing Online Presence Through Affiliate Marketing and Digital ProductsThe episode concludes with an invitation to the SEO squad, a weekly SEO support group, and a reminder of the power of perseverance and creativity in digital entrepreneurship.00:00 Welcome to Follow Through Fridays!00:13 The Journey of Creating Digital Products00:47 Diving Into Affiliate Marketing with Etsy02:19 Boosting Blog Visibility and Indexing03:28 Exploring Physical Products: Marquee Letters04:44 Wrapping Up and Looking AheadText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

This episode of the Simple and Smart SEO Show focuses on the potential of digital products on Etsy and the strategic approaches of SEO to drive sales. I'm speaking with features digital products and printables expert and co-founder of Gold City Ventures, Julie Berninger.Connect With Julie:WebsiteFree WorkshopCrickets to Cha-Chings PodcastJulie shares a ton of digital product advice, including:  Exploring the value of targeting group gift buyers, How to leverage personal finance insights, Making the transformation from physical to digital products for effortless scalability. We also talk about empathy-driven brand building, effective niche selection, and the crucial role of SEO in product visibility. Julie gives actionable insights to understand customer needs, Her strategy behind choosing product types, And how to utilize video and optimized descriptions on Etsy listings. I hope this episode gives you a resource to begin optimizing your digital product sales through targeted strategies and SEO best practices.Chapters0:00 Julie Berninger - Simple and Smart SEO Show Podcast Recording (2024-01-09 09_37 GMT-5)00:37 Welcome to the World of Digital Products and Etsy01:04 Julie's Journey: From Corporate to Etsy Success03:57 The Power of Partnerships in Business06:06 Niche Down or Diversify? Strategies for Digital Product Sellers08:17 The Magic of Seasonal Products and Targeting Group Gifts14:29 Navigating Copycats and ProtectinText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

The podcast discusses maximizing digital PR for businesses, creating a media page, managing overwhelm as an entrepreneur, building public relations and brand positioning, finding unique angles for businesses, introducing the SEO Squad, and encouraging implementation and moving forward.

SEO In Flux: 2024 is the year of Google Updates and SEO changes.Stop Buying Links! Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks. Jane shares the misconception that  backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile. Connect with Jane on LinkedinJane shares common mistakes businesses make in PR and SEO. Overlooking content relevance The pitfalls of link buying And the threat of penalties from Google.Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.Tune in to learn more!00:58 Introducing Jane Hunt from JBH01:28 The Evolution of JBH: From Digital PR to SEO02:01 Discovering the Synergy Between PR and SEO02:44 Specializing in Digital PR: A Strategic Shift03:38 The Comprehensive Approach to Digital PR04:07 Exploring the Depths of PR Beyond Link Building05:49 Press Releases vs. Digital PR: Understanding the Difference07:09 Decoding PR, Marketing, and Advertising08:56 The Multifaceted Role of Today's Marketers09:24 Measuring the Impact of PR and SEO Efforts11:16 The Power of Quality Over Quantity in Backlinks12:49 A Success Story: The Impact of PR on Sales14:55 The Added Value of Digital PR15:40 Preparing for a Public Relations Campaign17:18 Navigating the Intersection of SEO and Public Relations20:17 Common Mistakes in DigitaText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showWant to follow up on what you've heard? Search the podcast!Join the SEO SquadApply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!