

Google Said What? Google Algo Leak + SEO Squad Inside Look
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Breaking News: Leaked Google Document
- Great articles from Michael King from iPullRank and Rand Fishkin
- Highlights from the leak:
- Google uses a "site authority index," contradicting their stance on DA
- Google uses click data (nav boost) for ranking content, despite previous denials
- Existence of a "sandbox" for new or sensitive sites
- Use of Chrome visit data for ranking purposes
- Twiddlers: Reorganize search results before presenting them
- Authors can improve content scores
- Local pages rank better due to relevance
- Small Publishers: Devalued compared to larger sites
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Inside the SEO Squad
- Weekly small group for business owners with websites
- Get real support with Google Search Console and SEO
- Importance of reviews and trust signals
- Recommended using reviews apps
- User Experience Interviews
- Keywords and Blogging
- Google Search Console Insights
- Discussed indexing issues and seasonal business trends
- Provided tips on resubmitting pages for indexing - Reading Search Engine Results Pages (SERPs)
Interviews are back in June!
Stay tuned for more insightful episodes and SEO tips!
Text me your questions or comments!
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
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