Google Said What? Google Algo Leak + SEO Squad Inside Look

• Great articles from Michael King from iPullRank and Rand Fishkin
• Highlights from the leak:
    - Google uses a "site authority index," contradicting their stance on DA
    - Google uses click data (nav boost) for ranking content, despite previous denials
    - Existence of a "sandbox" for new or sensitive sites
    - Use of Chrome visit data for ranking purposes

• Twiddlers: Reorganize search results before presenting them
• Authors can improve content scores
• Local pages rank better due to relevance
• Small Publishers: Devalued compared to larger sites

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Inside the SEO Squad

• Weekly small group for business owners with websites
• Get real support with Google Search Console and SEO
• Importance of reviews and trust signals
• Recommended using reviews apps
• User Experience Interviews
• Keywords and Blogging
• Google Search Console Insights
  - Discussed indexing issues and seasonal business trends
  - Provided tips on resubmitting pages for indexing
• Reading Search Engine Results Pages (SERPs)

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