The Simple and Smart SEO Show

Navigating International SEO with Sarah Pokona.Today I'm joined by Sarah Pokona to talk about the unfamiliar nuances of  international SEO. Sarah shares her journey from heading marketing and SEO at a company to starting her own agency and eventually preferring the employee path for its benefits and stability. Her experience as an SEO and marketing manager, the transition to entrepreneurship, and the challenges of working for a small company mirror the challenges of solo entrepreneurs across the world.Sarah now specializes  in international SEO, and has specific advice to implement it successfully. In particular: taking time to understand local search behaviors, (or find someone locally who does!), How to properly manage multilingual websites, A few examples of nuances of tailoring SEO strategies to different cultures and search engines used around the globe. Sarah shares positive and negative experiences with  geo-targeting, the potential pitfalls of translation services, and the significance of cultural sensitivity in digital marketing. If you're looking to expand your marketplace online or enjoy learning how the internet works, this episode is packed with valuable tips!Connect with Sarah Pokona:LinkedinDragon Metrics (Save 5% with my code: WADDELL)Sarah's FREE iSEO Google Sheet00:08 Meet Sarah Pokkona: A Journey Through SEO00:53 The Entrepreneurial Journey and Its Lessons04:30 Diving Into the World of InternaText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

I discussed my experience with affiliate marketing through Awin for my Etsy shop, incorporating affiliate links into my blogs to boost sales. Additionally, I shared insights on indexing blog pages for better visibility on Google and highlighted my venture into creating unique physical products like battery-powered marquee letters for rent.Maximizing Online Presence Through Affiliate Marketing and Digital ProductsThe episode concludes with an invitation to the SEO squad, a weekly SEO support group, and a reminder of the power of perseverance and creativity in digital entrepreneurship.00:00 Welcome to Follow Through Fridays!00:13 The Journey of Creating Digital Products00:47 Diving Into Affiliate Marketing with Etsy02:19 Boosting Blog Visibility and Indexing03:28 Exploring Physical Products: Marquee Letters04:44 Wrapping Up and Looking AheadText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

This episode of the Simple and Smart SEO Show focuses on the potential of digital products on Etsy and the strategic approaches of SEO to drive sales. I'm speaking with features digital products and printables expert and co-founder of Gold City Ventures, Julie Berninger.Connect With Julie:WebsiteFree WorkshopCrickets to Cha-Chings PodcastJulie shares a ton of digital product advice, including:  Exploring the value of targeting group gift buyers, How to leverage personal finance insights, Making the transformation from physical to digital products for effortless scalability. We also talk about empathy-driven brand building, effective niche selection, and the crucial role of SEO in product visibility. Julie gives actionable insights to understand customer needs, Her strategy behind choosing product types, And how to utilize video and optimized descriptions on Etsy listings. I hope this episode gives you a resource to begin optimizing your digital product sales through targeted strategies and SEO best practices.Chapters0:00 Julie Berninger - Simple and Smart SEO Show Podcast Recording (2024-01-09 09_37 GMT-5)00:37 Welcome to the World of Digital Products and Etsy01:04 Julie's Journey: From Corporate to Etsy Success03:57 The Power of Partnerships in Business06:06 Niche Down or Diversify? Strategies for Digital Product Sellers08:17 The MagicText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

The podcast discusses maximizing digital PR for businesses, creating a media page, managing overwhelm as an entrepreneur, building public relations and brand positioning, finding unique angles for businesses, introducing the SEO Squad, and encouraging implementation and moving forward.

SEO In Flux: 2024 is the year of Google Updates and SEO changes.Stop Buying Links! Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks. Jane shares the misconception that  backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile. Connect with Jane on LinkedinJane shares common mistakes businesses make in PR and SEO. Overlooking content relevance The pitfalls of link buying And the threat of penalties from Google.Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.Tune in to learn more!00:58 Introducing Jane Hunt from JBH01:28 The Evolution of JBH: From Digital PR to SEO02:01 Discovering the Synergy Between PR and SEO02:44 Specializing in Digital PR: A Strategic Shift03:38 The Comprehensive Approach to Digital PR04:07 Exploring the Depths of PR Beyond Link Building05:49 Press Releases vs. Digital PR: Understanding the Difference07:09 Decoding PR, Marketing, and Advertising08:56 The Multifaceted Role of Today's Marketers09:24 Measuring the Impact of PR and SEO Efforts11:16 The Power of Quality Over Quantity in Backlinks12:49 A Success Story: The Impact of PR on Sales14:55 The Added Value of Digital PR15:40 Preparing for a Public Relations Campaign17:18 Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

In this Follow up Friday episode, hosted by Crystal Waddell, discussions revolved around recent developments in SEO, particularly Google's crackdown on Black Hat SEO techniques and the mass production of AI content for manipulating rankings. Crystal highlighted the importance of due diligence in SEO practices and shared insights from guest Sophia Vega on managing bad backlinks and innovative strategies like being seen as alternatives to popular platforms for better search visibility. The episode also emphasized the utility of podcasts for gaining backlinks and concluded with philosophical reflections on the value of the journey over outcomes. Crystal also invited listeners to join the SEO squad for further support and guidance.Link to Sophia Vega's episode00:00 Welcome to Follow Up Fridays: A Week in SEO00:13 The Impact of Google's Crackdown on Black Hat SEO (Latest Update)00:42 Sophia Vega's Insights on SEO and Backlinks01:47 Practical SEO Strategies and Personal Reflections03:59 Join the SEO Squad: An Invitation04:30 Closing Thoughts and Invitation to Join SEO SquadText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Thinking about transitioning into an SEO career?Today I'm talking with Sophia Vega, an experienced digital marketer specializing in SEO. 1. Teachers make great digital marketing assistants.Sophia discusses her transition from a 15-year teaching career into digital marketing.Sophia learned about SEO and went back to school briefly to learn more.2. Sophia shares about her mental health.We discuss the intertwined relationship of mental health and career choices. You can always be replaced at your job; you can't be replaced as easily as a spouse or parent.3. SEO is critical for effective marketing.Part of this is understanding customer journeys.Also important is implementing meaningful backlinks4. Entrepreneurs can improve their website SEO.Track certain metrics to  to understand what works and what doesn't. Develop a keyword strategy to enhance website visibility and performance.Connect with Sophia VegaFree Linkedin "Post Like a Pro" E-BookletSubscribe to Sophia's NewsletterConnect on LinkedinWebsite02:47 Transition from Teaching to Digital Marketing03:45 Understanding the Importance of SEO04:18 The Role of Strategy in Digital Marketing05:41 The Importance of Backlinks and SEO Strategy07:22 Incorporating PR Strategies into Digital Businesses10:51 Understanding the Value of Quality Backlinks17:59 UndText me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Today I talk about the impact of writing a blog article that wins traffic for your website. This is the senior night blog article I talk about in the episode.Interested in joining the SEO squad?Apply here!00:00 Introduction and Recap of the Week00:25 The Power of SEO and Content Creation02:10 Success Stories: SEO in Action03:20 Join the SEO Squad: Boost Your Business03:30 Closing Thoughts and Preview of Next EpisodeText me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

Leveraging AI for Content Writing and SEO: A Chat with Tom WinterToday I'm talking with Tom Winter.Tom designed the content research and writing tool, SEOWind.Tom's unique "Cyborg Method combines AI and  human innovation, for content creation and SEO. Great content can be ai or human generated BUT the key is researching and understanding search intent in SEO.The number one thing you can do today:  optimize old content Tom's prediction is that humans and AI will collaborate effectively to create more impactful and valuable content. Tom's BIG BRAIN POINT: AI is currently underutilized. While AI (LLMs) is a powerful tool, its real worth shines when guided by human judgment and employed to perform specific, repetitive tasks.00:00 Introduction and Guest Introduction00:41 Tom Winter's Journey into AI and SEO00:54 The Birth of SEO Wind01:22 Tom's Entrepreneurial Journey02:12 The Challenges of Content Creation03:08 Understanding Content Briefs and Search Intent03:33 The Role of AI in Content Creation04:51 The Importance of Research in Content Creation05:37 How Google Evaluates Content06:57 The Risk Google Takes with Search Results07:43 The Role of AI in SEO09:21 The Importance of Helpful and Valuable Content10:52 The Power of AI in Content Research12:29 The Future of AI in Content Marketing14:30 The Role of AI in Business Operations15:39 The Importance of Context in AI16:35 The Role of AI in SEO Optimization19:52 The Future of AI in Business23:46 The Importance of Content in Business30:01 Conclusion and Contact InformationConnect With Text me your questions or comments!Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore. Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!

The SEO Controversy: Is TikTok a search engine?YES! I vote Tik Tok IS a search engine! 🤣🤣🤣I recap some of the ideas given in Zoe Ashbridge's episode to optimize content for money keywords.Like what you heard about SurferSEO? Use my link to sign up!Life's challenges make entrepreneurship hardEntrepreneurs have challenges when life competes with family's health issues and busy schedules.I shared the challenges I faced this week with consistency That's why I love the advice from experts on this podcast.Create on evergreen platforms like TikTok make content work harder FOR YOU.TikTok is often used as a search engine. Listen as I create a TikTok video targeting the keyword "buy wooden letters."My favorite SEO tools: Google Search Console and Surfer SEOGoogle Search Console is all you need to analyze keyword performance.Surfer SEO is the BEST software to create optimized content.Tracking SEO effortsBased on Zoe's recommendations, I created a spreadsheet to track SEO performance.KPIs include page impressions, clicks, traffic, and revenue.Putting Content to workI created content around the keyword "buy wooden letters" I used Surfer's AI tool to write an article.Join my SEO squad and  keep moving forward.Text me your questions or comments!Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.Support the showBook a Shopify Store Strategy Call With Crystal! Want to follow up on what you've heard? Search the podcast! AFFILIATE LINKS:Start your Shopify Store!Get SurferSEO! Metricool (to be everywhere online, you NEED a social media scheduler!) Grid and Pixel Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!