The Simple and Smart SEO Show
Building Your Brand: Practical Strategies from this SEO Show
Mar 15, 2024
The podcast discusses maximizing digital PR for businesses, creating a media page, managing overwhelm as an entrepreneur, building public relations and brand positioning, finding unique angles for businesses, introducing the SEO Squad, and encouraging implementation and moving forward.
07:22
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Quick takeaways
- Create a media page on your website for streamlined interactions with media personnel.
- Connect with journalists to showcase unique business aspects for brand positioning and PR enhancement.
Deep dives
Creating a Media Page to Facilitate PR Interactions
One key takeaway from the podcast episode is the importance of creating a media page on your website to streamline interactions with media personnel. The host, Crystal, shared her process of developing a media page for her website, collageandwood.com, which included a company overview, contact information, brief bio, and a downloadable PDF with relevant information. By strategically placing this media page on her website and linking it for easy access, Crystal aimed to enhance her digital PR efforts and provide media professionals with the necessary resources.
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