The Simple and Smart SEO Show 2024 SEO & Link Building: Benefits of Digital PR w/Jane Hunt
SEO In Flux: 2024 is the year of Google Updates and SEO changes.
Stop Buying Links!
Guest Jane Hunt, CEO and Co-founder of JBH, a digital PR and SEO agency, shares insights on the synergy between digital PR and SEO, the shift from content marketing to specialized digital PR, and the significant role of relevance and quality in backlinks.
Jane shares the misconception that backlink VOLUME is required for good SEO; emphasizing instead the impact of building a RELEVANT and QUALITY backlink profile.
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Jane shares common mistakes businesses make in PR and SEO.
- Overlooking content relevance
- The pitfalls of link buying
- And the threat of penalties from Google.
Instead, Jane advises businesses to consider strategic public relations to enhance visibility and brand credibility.
Tune in to learn more!
00:58 Introducing Jane Hunt from JBH
01:28 The Evolution of JBH: From Digital PR to SEO
02:01 Discovering the Synergy Between PR and SEO
02:44 Specializing in Digital PR: A Strategic Shift
03:38 The Comprehensive Approach to Digital PR
04:07 Exploring the Depths of PR Beyond Link Building
05:49 Press Releases vs. Digital PR: Understanding the Difference
07:09 Decoding PR, Marketing, and Advertising
08:56 The Multifaceted Role of Today's Marketers
09:24 Measuring the Impact of PR and SEO Efforts
11:16 The Power of Quality Over Quantity in Backlinks
12:49 A Success Story: The Impact of PR on Sales
14:55 The Added Value of Digital PR
15:40 Preparing for a Public Relations Campaign
17:18 Navigating the Intersection of SEO and Public Relations
20:17 Common Mistakes in Digita
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Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
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