Book Insights Podcast

*Arguably the most influential self-help book of all time, Dale Carnegie’s bestseller had an immediate impact on publication in 1936, going through 17 editions in its first year alone, and coining a much-imitated phrase.  *Still highly popular today, How to Win Friends and Influence People is a paean to integrity and good humor in the name of healthy capitalism, and a touchstone of American self-improvement.  *People continue to flock to Dale Carnegie courses and swear by his simple, yet powerful, advice.  *In fact, it’s said that the only diploma hanging in Warren Buffett’s office is his certificate from Dale Carnegie’s training course. Theme 1: What would Lincoln do? - 0:29 Theme 2: The age of influence - 10:02 Theme 3: Lead like Carnegie - 17:46 Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Want quick save-able, share-able bullet points on this book? Check out the Memo: https://memod.com/WorkingOnWellness/how-can-i-be-more-likeable-191 HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE: Frei, Frances. “Transcript of ‘How to Build (and Rebuild) Trust.’” TED, www.ted.com/talks/frances_frei_how_to_build_and_rebuild_trust/transcript?language=en. Haidt, Jonathan. “Transcript of ‘Can a Divided America Heal?".” TED, www.ted.com/talks/jonathan_haidt_can_a_divided_america_heal/transcript. “198: How to Win Friends and Influence People.” This American Life, 14 Dec. 2017, www.thisamericanlife.org/198/transcript. Full Title: How to Win Friends and Influence People Year of Publication: 1936 Book Author: Dale Carnegie To purchase the complete edition of this book click here: https://tinyurl.com/3tyy823b Book Insight Writer: Morwenna Loughman Editor: Tom Butler-Bowden Producer: Gabe Mara Production Manager: Karin Richey Curator: Tom Butler-Bowden Narrator: Kristi Burns

*Elon Musk is an enigma. His vision seems to be motivated by a love for humanity, but he has no trouble treating individuals poorly.  *He’s left two ex-wives and countless ex-SpaceX and ex-Tesla employees in his wake, but he wants to ensure the survival of our species.  *What drives him towards achievements that seem closer to fiction than reality?  *Bloomberg reporter Ashlee Vance’s book, Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, is a compelling read and offers some plausible explanations. Theme 1: The Businesses - 0:29 Theme 2: The Man - 13:55 Theme 3: The Question - 23:12 Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Want quick save-able, share-able bullet points on this book? Check out the Memo: https://memod.com/TomBBBusiness/a-white-knuckle-ride-early-days-of-spacex-3980 HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE: Rogan, Joe. “Joe Rogan - Elon Musk Explains His Flamethrower Idea.” YouTube, YouTube, 6 Sept. 2018, www.youtube.com/watch?v=HfqtKPP2_6M. Musk, Elon. “SpaceX CEO Elon Musk Sees 70% Chance He'll Go to Mars.” YouTube, Axios, 25 Nov. 2018, www.youtube.com/watch?v=Dfg1n7Lh62Q. Musk, Elon. “Elon Musk Might Be A Super Villain.” YouTube, The Late Show with Stephen Colbert, 10 Sept. 2015, www.youtube.com/watch?v=gV6hP9wpMW8. Musk, Elon. “Joe Rogan - How Elon Musk's Mind Works.” YouTube, Joe Rogan Show, 7 Sept. 2018, www.youtube.com/watch?v=syxnecAIBzg&has_verified=1. Musk, Elon. “How Tesla Nearly Died: Elon Musks's Long Nights | AXIOS on HBO.” YouTube, YouTube, 25 Nov. 2018, www.youtube.com/watch?v=tRb6kQE7uYc. HBO, Axios. “Merging AI & Man: Elon Musk's Vision for The Future | AXIOS on HBO.” YouTube, YouTube, 25 Nov. 2018, www.youtube.com/watch?v=y6GEugjulPw. National, Geographic. “SpaceX Makes History | MARS.” YouTube, YouTube, 19 Dec. 2016, www.youtube.com/watch?v=brE21SBO2j8. videos, Elon Musk best. “Young Elon Musk Featured in Documentary about Millionaires (1999).” YouTube, YouTube, 24 Oct. 2015, www.youtube.com/watch?v=eb3pmifEZ44. Motivation, Alpha Male. “Elon Musk Smokes Weed | Joe Rogan Podcast.” YouTube, YouTube, 7 Sept. 2018, www.youtube.com/watch?v=-VcCzKjXs-8. TED. “The Future We're Building -- and Boring | Elon Musk.” YouTube, YouTube, 3 May 2017, www.youtube.com/watch?v=zIwLWfaAg-8. Full Title: Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future Year of Publication: 2015 Book Author: Ashlee Vance To purchase the complete edition of this book click here: https://tinyurl.com/4ubpvnws Book Insight Writer: Joe Barnes Editor: Tom Butler-Bowden Producer: Daniel Gonzalez Production Manager: Karin Richey Curator: Tom Butler-Bowden Narrator: Elliott Schiff

Today in the Book Lounge, Tom & Karin discuss the book Good to Great with special guest Gary Garth . Each week Book Insights creator and author of The 50 Classics Series Tom Butler-Bowdon and Memo’d Program Manager Karin Richey invite you to join their fun and casual conversation about the book of the week. Hear what they love it about, what they don’t, how they rate it, and how it can advance your work and life. You’ll learn why it was selected to be part of the curated list of Book Insights, and what’s new with the book or the author currently. This week, Tom and Karin offer you insight on: *The importance of hiring and the qualities that really matter. *Mistakes that stop most startups in their tracks. *The flywheel effect and what makes a Level 5 Leader - which is a necessary component of taking a good company and making it great. Want quick saveable, shareable bullet points on today's podcast? Check out the Memo: https://memod.com/KarinRichey/good-to-great-with-gary-garth-4923 Show Notes: Gary Garth is an Entrepreneur, Angel Investor & Company Growth Hacker. www.garygarth.com What is the difference between Book Insights episodes and Book Lounge episodes? Book Insights are formal, structured summary, analysis and exploration of a bestselling nonfiction book. Each episode is read by a professional voice actor and will introduce a new title selected specifically for its value to your work and life.  Book Lounge episodes are casual discussions about the book, the author, and anything else that comes along through the course of conversation. It’s more of a broad chat about how the book relates to current, everyday life. Should I listen to both the Book Insight and the Book Lounge episode on the same book? Sure! Each episode works fine as a standalone piece, so no requirement to listen to both or to listen in any particular order, but we definitely recommend (and think you’ll enjoy!) both. Think of it like reading a book and liking it so much you want to chat about it on the porch with a friend. That is the vibe at the Book Lounge. Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Production Assistance: Daniel Gonzalez Hosts: Tom Butler-Bowdon & Karin Richey

*Most great companies enjoyed years of obscurity before their great results compelled the world to look at them. In fact, they seemed just like any other company until a certain ‘transition point’ saw them leave the pack behind.  *These leaps into greatness did not occur through revolution. Contrary to popular opinion, these firms did not get in an expensive new CEO to turn things around.  *This is actually the mark of a mediocre company. And although the remarkable results of great companies sometimes make it look like their success happened quickly, the ‘leap’ only happened after years of effort, what Jim Collins calls ‘pushing against the flywheel’.  *The great companies all had leaders that were surprisingly humble, not charismatic, and put in place a culture of total honesty.  *Once the company was crystal clear on its reason for being, it could be super-ambitious and vault past any competitors. Theme 1: A People-first Strategy - 0:29 Theme 2: Brutal Honesty & High Ambition - 8:20 Theme 3: Disciplined Action - 20:08 Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Want quick save-able, share-able bullet points on this book? Check out the Memo: https://memod.com/Kev866920/jim-collins-can-take-your-company-from-good-to-gre-132 HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE: Collins, Jim. “JIM'S SEVEN QUESTIONS: LEARNING FROM YOUNG LEADERS.” Jim Collins - Articles - Good to Great, www.jimcollins.com/media_topics/media.html#fyoungleaders. Full Title: Good to Great: Why Some Companies Make the Leap... And Others Don't Year of Publication: 2001 Book Author: Jim Collins To purchase the complete edition of this book click here: https://tinyurl.com/48hx2f8v Book Insight Writer: Joe Aitken Editor: Morwenna Loughman Producer: Gabe Mara Production Manager: Karin Richey Curator: Tom Butler-Bowden Narrator: Kristi Burns

Today in the Book Lounge, Tom & Karin discuss the book This Is Marketing with special guest Brandon Leibowitz. Each week Book Insights creator and author of The 50 Classics Series Tom Butler-Bowdon and Memo’d Program Manager Karin Richey invite you to join their fun and casual conversation about the book of the week. Hear what they love it about, what they don’t, how they rate it, and how it can advance your work and life. You’ll learn why it was selected to be part of the curated list of Book Insights, and what’s new with the book or the author currently. This week, Tom and Karin offer you insight on: *The power of having a niche market and why 100 dedicated users are better than a million followers *Why your business may not need to post on social media every day *How marketing in the digital age differs from the "tried and true" old school marketing methods Want quick saveable, shareable bullet points on today's podcast? Check out the Memo: https://memod.com/KarinRichey/this-is-marketing-with-brandon-leiowitz-4730 Show Notes: Brandon Leibowitz is a digital marketing guru, entrepreneur and founder of SEO Optimizers. https://seooptimizers.com/ What is the difference between Book Insights episodes and Book Lounge episodes? Book Insights are formal, structured summary, analysis and exploration of a bestselling nonfiction book. Each episode is read by a professional voice actor and will introduce a new title selected specifically for its value to your work and life.  Book Lounge episodes are casual discussions about the book, the author, and anything else that comes along through the course of conversation. It’s more of a broad chat about how the book relates to current, everyday life. Should I listen to both the Book Insight and the Book Lounge episode on the same book? Sure! Each episode works fine as a standalone piece, so no requirement to listen to both or to listen in any particular order, but we definitely recommend (and think you’ll enjoy!) both. Think of it like reading a book and liking it so much you want to chat about it on the porch with a friend. That is the vibe at the Book Lounge. Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Production Assistance: Daniel Gonzalez Hosts: Tom Butler-Bowdon & Karin Richey

*The old-world method of mass advertising through TV and radio was hugely successful for big corporations. With the arrival of the internet, everything changed.   *Traditional marketing is about trying to sell something to someone, trying to get something out of them. The new way is almost the opposite. It’s about generosity, listening, and making a connection that lasts.  *New opportunities now exist for anyone to reach an audience with a new idea, cause or product launch.  If you care enough about your audience to create true connection you can make change happen.  *Marketing should always be about the customer’s problem, not helping the company to make more sales. That sounds counterintuitive, but it’s only through generosity and genuine interest in people that you can make your message or product succeed.  *This book’s subtitle, You Can’t be Seen Until You Learn to See, reinforces the idea that marketing should be grounded in empathy. Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Want quick save-able, share-able bullet points on this book? Check out the Memo: https://memod.com/Kev866920/what-works-best-for-marketing-in-today-s-digital-a-279 Full Title: This Is Marketing: You Can't Be Seen Until You Learn to See Year of Publication: 2018 Book Author: Seth Godin To purchase the complete edition of this book click here: https://tinyurl.com/4emxztdm Book Insight Writer: Glen Crosier Editor: Tom Butler-Bowden Producer: Daniel Gonzalez Production Manager: Karin Richey Curator: Tom Butler-Bowden Narrator: Kristi Burns

Today in the Book Lounge, Tom & Karin discuss the book Big Magic with special guest Lauree Ostrofsky. Each week Book Insights creator and author of The 50 Classics Series Tom Butler-Bowdon and Memo’d Program Manager Karin Richey invite you to join their fun and casual conversation about the book of the week. Hear what they love it about, what they don’t, how they rate it, and how it can advance your work and life. You’ll learn why it was selected to be part of the curated list of Book Insights, and what’s new with the book or the author currently. This week, Tom and Karin offer you insight on: *Lauree shares how getting cancer, changing careers, going to art school and upending her life helped her redefine her relationship with fear and unleash her creative potential. *Elizabeth Gilbert's theory on how ideas have a life of their own and find hosts to bring them into fruition. How to stay receptive! *The joy of creating for creation's sake and detaching from the need to succeed or achieve monetary gains from your creative ventures. Want quick saveable, shareable bullet points on today's podcast? Check out the Memo: https://memod.com/KarinRichey/big-magic-with-lauree-ostrofsky-4722 Show Notes: Lauree Ostrofky is a speaker and author of “I’m Scared and Doing it Anyway”, as well as the book “Simply Leap”. She is also a coach, and communications consultant. http://www.simplyleap.com/ https://www.elizabethgilbert.com/magic-lessons/ What is the difference between Book Insights episodes and Book Lounge episodes? Book Insights are formal, structured summary, analysis and exploration of a bestselling nonfiction book. Each episode is read by a professional voice actor and will introduce a new title selected specifically for its value to your work and life.  Book Lounge episodes are casual discussions about the book, the author, and anything else that comes along through the course of conversation. It’s more of a broad chat about how the book relates to current, everyday life. Should I listen to both the Book Insight and the Book Lounge episode on the same book? Sure! Each episode works fine as a standalone piece, so no requirement to listen to both or to listen in any particular order, but we definitely recommend (and think you’ll enjoy!) both. Think of it like reading a book and liking it so much you want to chat about it on the porch with a friend. That is the vibe at the Book Lounge. Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Production Assistance: Daniel Gonzalez Hosts: Tom Butler-Bowdon & Karin Richey

*Part spiritual guide and part pragmatic how-to, in Big Magic bestselling author Elizabeth Gilbert shares her secrets and processes for all things creative.  *Warm and uplifting, Gilbert will help you to embrace curiosity and let go of your shame or fear of failure – whatever you are creating. Theme 1: A Creative Life Should Be Driven By Curiosity, Not Fear - 0:29 Theme 2: Science, Reason, and Perseverance - 8:50 Theme 3: Trust In Your Work - And Yourself - 22:55 Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Want quick save-able, share-able bullet points on this book? Check out the Memo: https://memod.com/Cian/how-can-i-be-more-creative-without-feeling-self-co-3076 Full Title: Big Magic: Creative Living Beyond Fear Year of Publication: 2015 Book Author: Elizabeth Gilbert To purchase the complete edition of this book click here: https://tinyurl.com/2nvwx7yt Book Insight Writer: Joanna Reeves Editor: Morwenna Loughman Producer: Gabe Mara Production Manager: Karin Richey Curator: Tom Butler-Bowden Narrator: Christy Richardson

Today in the Book Lounge, Tom & Karin discuss the book Difficult Conversations with special guest Kevin Gazzara. Each week Book Insights creator and author of The 50 Classics Series Tom Butler-Bowdon and Memo’d Program Manager Karin Richey invite you to join their fun and casual conversation about the book of the week. Hear what they love it about, what they don’t, how they rate it, and how it can advance your work and life. You’ll learn why it was selected to be part of the curated list of Book Insights, and what’s new with the book or the author currently. This week, Tom and Karin offer you insight on: *How Dr. Kevin Gazzara transformed workplaces at large corporations like IBM by optimizing communication. *The value of empathy, listening and understanding before being understood. *The 3 conversations always happening simultaneously, that you must be mindful of during in stressful and difficult situations. Want quick saveable, shareable bullet points on today's podcast? Check out the Memo: https://memod.com/KarinRichey/difficult-conversations-with-dr-kevin-gazzara-4630  Show Notes: Dr. Kevin Gazzara is a professor and founder of Magna Leadership Solutions. https://magnaleadership.com/ What is the difference between Book Insights episodes and Book Lounge episodes? Book Insights are formal, structured summary, analysis and exploration of a bestselling nonfiction book. Each episode is read by a professional voice actor and will introduce a new title selected specifically for its value to your work and life.  Book Lounge episodes are casual discussions about the book, the author, and anything else that comes along through the course of conversation. It’s more of a broad chat about how the book relates to current, everyday life. Should I listen to both the Book Insight and the Book Lounge episode on the same book? Sure! Each episode works fine as a standalone piece, so no requirement to listen to both or to listen in any particular order, but we definitely recommend (and think you’ll enjoy!) both. Think of it like reading a book and liking it so much you want to chat about it on the porch with a friend. That is the vibe at the Book Lounge. Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Production Assistance: Daniel Gonzalez Hosts: Tom Butler-Bowdon & Karin Richey

*Difficult Conversations grew out of fifteen years of work at the Harvard Negotiation Project, which focuses on matters of negotiation and conflict resolution.  *The result is a remarkable guide that lets you in on the powerful techniques that have been employed in world trouble spots to bring opposing sides together and forge new futures.  *Following the lessons learned from these high-stakes examples will transform your approach to the challenging encounters of everyday life – from requesting a pay rise to ending a relationship.  *By absorbing the guidance offered in this valuable book, you’ll be well prepared for difficult conversations, rather than desperate to avoid them. Theme 1: Conflict & The 3 conversations - 0:29 Theme 2: Listening & Thinking - 9:45 Like what you hear? Be sure to like & subscribe to support this podcast! Also leave a comment and let us know your thoughts on the episode. You can also get a free weekly email about the Book Insight of the week. Subscribe at memod.com/insights Want quick save-able, share-able bullet points on this book? Check out the Memo: https://memod.com/Kev866920/difficult-conversations-solved-124 HEAR THE FULL INTERVIEWS MENTIONED IN TODAYS' EPISODE HERE: YouTube. (2019). Doug Stone & Sheila Heen: "Thanks for the Feedback" | Talks at Google. [online] Available at: https://www.youtube.com/watch?v=SggjK0Gm3I4 [Accessed 19 Mar. 2019]. YouTube. (2019). 34 Habit 5: Seek First to Understand Then to be Understood - Part A: Diagnose Before You Prescribe. [online] Available at: https://www.youtube.com/watch?v=hlPqhM5a-MA [Accessed 19 Mar. 2019]. YouTube. (2019). Last minute Brexit arguments get aggressive. [online] Available at: https://www.youtube.com/watch?v=CR6Q40yuX9U [Accessed 19 Mar. 2019]. YouTube. (2019). The power of difficult conversations | Tara Marcink | TEDxCoMo. [online] Available at: https://www.youtube.com/watch?v=wjY56aFwQus [Accessed 19 Mar. 2019]. Full Title: Difficult Conversations Year of Publication: 1999 Book Author: Douglas Stone, Bruce Patton, Sheila Heen To purchase the complete edition of this book click here: https://tinyurl.com/2p82apxd Book Insight Writer: Tom Butler-Bowdon Editor: Tom Butler-Bowdon Producer: Gabe Mara Production Manager: Karin Richey Curator: Tom Butler-Bowden Narrator: Kristi Burns