Book Insights Podcast Book Lounge | This Is Marketing with Brandon Leibowitz
Today in the Book Lounge, Tom & Karin discuss the book This Is Marketing with special guest Brandon Leibowitz.
Each week Book Insights creator and author of The 50 Classics Series Tom Butler-Bowdon and Memo’d Program Manager Karin Richey invite you to join their fun and casual conversation about the book of the week. Hear what they love it about, what they don’t, how they rate it, and how it can advance your work and life. You’ll learn why it was selected to be part of the curated list of Book Insights, and what’s new with the book or the author currently.
This week, Tom and Karin offer you insight on:
*The power of having a niche market and why 100 dedicated users are better than a million followers
*Why your business may not need to post on social media every day
*How marketing in the digital age differs from the "tried and true" old school marketing methods
Want quick saveable, shareable bullet points on today's podcast? Check out the Memo: https://memod.com/KarinRichey/this-is-marketing-with-brandon-leiowitz-4730
Show Notes:
Brandon Leibowitz is a digital marketing guru, entrepreneur and founder of SEO Optimizers.
What is the difference between Book Insights episodes and Book Lounge episodes?
Book Insights are formal, structured summary, analysis and exploration of a bestselling nonfiction book. Each episode is read by a professional voice actor and will introduce a new title selected specifically for its value to your work and life. Book Lounge episodes are casual discussions about the book, the author, and anything else that comes along through the course of conversation. It’s more of a broad chat about how the book relates to current, everyday life.
Should I listen to both the Book Insight and the Book Lounge episode on the same book?
Sure! Each episode works fine as a standalone piece, so no requirement to listen to both or to listen in any particular order, but we definitely recommend (and think you’ll enjoy!) both. Think of it like reading a book and liking it so much you want to chat about it on the porch with a friend. That is the vibe at the Book Lounge.
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Production Assistance: Daniel Gonzalez
Hosts: Tom Butler-Bowdon & Karin Richey