

TechMagic with Cathy Hackl
Adweek
TechMagic with Cathy Hackl helps you navigate the future and make sense of today’s rapid technological change. Hear unique perspectives, explore new trends, and journey into the heart of technology. TechMagic is a must-listen for anyone passionate about the future of tech because Arthur C. Clarke said it best: “Any sufficiently advanced technology is indistinguishable from magic." Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Oct 11, 2023 • 43min
Game Engines and Branded Experiences | AI Voice Print Rights | Space Fashion
Cathy Hackl and Lee Kebler discuss game engines, AI voice print rights, and space fashion. They explore the future of game engines and what brands need to consider when launching online video games. They also delve into the ethical issues of AI voice print rights and the collaboration between Prada, Axiom Space, and NASA for space fashion.

Oct 6, 2023 • 1min
Introducing TechMagic - Coming October 11
In a world where technology is advancing at an unprecedented pace, staying informed and connected with the latest trends and innovations has never been more crucial. Enter "TechMagic with Cathy Hackl," a brand-new weekly podcast that promises to be your ultimate guide to the ever-evolving world of technology. The first episode debuts on October 11. This is not your run-of-the-mill tech podcast. It's a captivating journey into the heart of technology, where fluff takes a backseat, and in-depth exploration takes center stage. Hosted by tech futurist, visionary, and pioneer Cathy Hackl herself, this podcast is your passport to understanding the profound impact of technology on our lives. From AI, spatial computing, virtual worlds, gaming, XR, to brain compute interfaces, to space exploration, synthetic biology, frontier tech and beyond, TechMagic seeks to provide clarity in an age of accelerated technology change. TechMagic with Cathy Hackl also invites you into the minds of tech and brand leaders. Through exclusive interviews, you'll gain access to the wisdom and experiences of those at the forefront of innovation. Discover how these visionary leaders across the globe are leveraging technology to revolutionize their industries. It's more than just a podcast; it's your portal to understanding and embracing the future. Subscribe now, and join Cathy Hackl on this journey into the heart of tech – where magic becomes reality and where the future becomes the present. Hosted on Acast. See acast.com/privacy for more information.

Aug 17, 2023 • 27min
Avery Akkineni
In this special bonus episode, Cathy sits down with Avery Akkineni, President of Vayner3. At Vayner3, Akkineni is leading the mission to guide the world's largest enterprises in navigating the next iteration of connected consumer behavior.During the conversation, they discuss her work, what she thinks about AI, and her vision of the future.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

Jun 1, 2023 • 25min
Gary Vaynerchuk
In this special bonus episode, Cathy sits down with Gary Vaynerchuk, serial entrepreneur & chairman of VaynerX. During the conversation, they discuss everything from Metaverse, Web3, AI, and beyond.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

6 snips
Nov 17, 2022 • 41min
Season 2 Finale: Web3 - What’s Next?
The metaverse is still in extremely early development-it feels almost like a party that just started. How does its audience grow? How can it improve upon issues in the current iteration of the internet? Companies are focusing on a human-centered development paradigm, with an almost anti-big tech attitude. This episodes explores how Web3 and Meta can reach more skeptical audiences. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

7 snips
Nov 3, 2022 • 36min
Haute Couture: Fashion & Luxury in the Future of the Internet
This year's New York Fashion week featured some interesting concepts incorporating web3 and the metaverse. Video games like Roblox and Second Life have skins and avatars that are expressions of how players present themselves. Fashion, web3, and the metaverse are inevitably meeting at an intersection that celebrates creativity and self-expression.In this episode of Metaverse Marketing, we explore how the world of fashion is expanding into web3 and the metaverse and how companies can meet consumers with new experiences. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

7 snips
Oct 27, 2022 • 33min
Jobs in the Metaverse
You have probably felt some major shifts around work in the last couple of years. Quarantine, economic downturns, quiet quitting, and even more transitions in the labor market than ever before. Just about everyone's job has changed in some way, and developments in metaverse technologies promise that things will just keep changing.In this episode of Metaverse Marketing, we are going to explore how the world of work and education are expanding and what you can do to keep up.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

8 snips
Oct 20, 2022 • 26min
New Commerce Models
The Metaverse market opportunity could be in the trillions of dollars, and every brand is trying to make sense of what this means to them. Unlike past financial opportunities, this one comes with entirely new ways to make money and even new types of money because the definition of value itself is changing.In this episode of Metaverse Marketing, we'll talk to Web3 and metaverse pioneers about the different approaches to commerce that they are experimenting with and the new commerce models that are evolving. Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

12 snips
Oct 13, 2022 • 30min
New Customer Journeys
As a brand marketer, you are always looking to connect with as many audiences as possible, but have you ever felt like you're missing touch with what the new generations want? Maybe you thought you could prove you were in on the joke by throwing in a, how do you do fellow kids? Only to realize that meme is now 10 years old. The world is changing and so are our brands' audiences. On this episode of Metaverse Marketing, we're looking at how the Metaverse and Web3 can help you develop new customer journeys to reinvigorate your brand and meet your audiences where they are.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.

7 snips
Oct 6, 2022 • 36min
Digital Twins & the Physical World Metaverse
Have you ever wondered if you have someone out there in the world that looks just like you? A study from a research institute in Spain found that most of us have several lookalikes out there. Why do we share this with you? Because the same is becoming true for our physical world.Technology has helped us map many streets and roads, which we use to navigate to our destinations on a daily basis. But much more than meets the eye is happening underneath the surface. We are creating digital twins of our cities, neighborhoods, and even our homes.On today's episode of Metaverse Marketing, we investigate how Metaverse technologies are bridging the physical and virtual worlds, allowing individuals to literally change their surroundings.Follow Cathy on Twitter: @CathyHacklSubscribe to Adweek's Metaverse Marketing on your favorite podcast platform!You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts.Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts.And if you have a question or suggestions for the show, send us an email at podcast@adweek.com. Hosted on Acast. See acast.com/privacy for more information.


