Game Engines and Branded Experiences | AI Voice Print Rights | Space Fashion
Oct 11, 2023
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Cathy Hackl and Lee Kebler discuss game engines, AI voice print rights, and space fashion. They explore the future of game engines and what brands need to consider when launching online video games. They also delve into the ethical issues of AI voice print rights and the collaboration between Prada, Axiom Space, and NASA for space fashion.
The partnership between Unity and Epic Games' Unreal Engine highlights the challenges and importance of developer-friendly policies in the gaming industry.
The use of artificial intelligence to replicate voices raises ethical concerns about ownership and misuse of AI-generated voices.
Deep dives
Prada and NASA Collaborate on Lunar Mission Spacesuits
Italian fashion brand Prada is teaming up with NASA and space tourism company Axiom Space to design spacesuits for a lunar mission in 2025. The goal is to create functional and stylish spacesuits that will be more comfortable and lightweight. Prada's expertise in working with composite fabrics will help push the boundaries of materials used in spacesuit design. The collaboration aims to make spacesuits not only practical but also visually appealing.
Debating the Ethics of AI Voice Replication
The use of artificial intelligence to replicate the voices of deceased individuals has raised ethical concerns. The daughter of the late Robin Williams, Zelda Williams, expressed her discomfort with the idea of her father's voice being recreated and used without his consent. This issue extends beyond just celebrities, as individuals' voice prints can be utilized without their permission. Questions about ownership and rights arise, as well as the potential misuse of AI-generated voices for deceptive purposes. The development and regulation of AI voice replication present complex challenges that will continue to be debated.
The Future of Fashion Meets Space: Prada's Lunar Spacesuits
Italian fashion house Prada is partnering with NASA and Axiom Space to design spacesuits for the upcoming lunar mission in 2025. The collaboration aims to create spacesuits that are not only functional and safe but also stylish. Prada's expertise in working with composite fabrics will contribute to the development of innovative materials suitable for space missions. The project signifies the convergence of fashion and space exploration, showcasing a growing trend in commercial space ventures. The goal is to make astronauts look fashionable while ensuring their safety and comfort during lunar missions.
The Intersection of Game Engines and Brand Partnerships
The partnership between Unity and Epic Games' Unreal Engine with major brands highlights the intersection of game engines and brand partnerships. Unity faced backlash after introducing retroactive terms of service that affected developers and studios, leading to a decline in their stock value. Similarly, challenges arise as Unreal Engine deals with layoffs and competition in the game engine market. These developments bring attention to the importance of developer-friendly policies and the need for alternatives to established game engines. The gaming industry continues to navigate the balance between game engine functionality and the interests of developers and brands.
In the first episode of TechMagic,Cathy Hackl, tech futurist, visionary, and pioneer, and technology lead Lee Kebler shared their insights on the latest stories in gaming, AI, and fashion tech. Their discussion guides businesses and brands on how to discern which are fads and what is the future.
Hackl and Kebler discuss the retirement of Unity’s CEO, John Riccitiello, and the future of game engines. They talked about what brands need to look out for when they launch online video games like Fortnite. They moved on to artificial intelligence and voice print rights. Finally, Hackl and Kebler went into space with Prada and Axiom Space.